![Page 1: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/1.jpg)
Distinct or … ExtinctTom Peters Seminar2000
AmeriCreditFort Worth
22 September 2000
![Page 2: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/2.jpg)
Summer 2000 …
KOA wires up!
![Page 3: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/3.jpg)
“Amazon.com Plans to Offer Cars Online”Headline: New York Times 08.24.00
![Page 4: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/4.jpg)
N.W.O. Auto Mirror per Gentex: Portal for Wireless, Internet, Navigation, Etc.
Cell phones, Voice mail, email, Internet access
![Page 5: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/5.jpg)
Levi’s and Philips
Stephano Marzano (Philips Design), Levi Strauss, Italian
designer Massimo Ossi: jacket with cell phone and MP3 player
built into pockets!
Source: Red Herring (09.00)
![Page 6: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/6.jpg)
“Davids vs. Corporate Goliaths: Could the
Record and Film Industries Be Brought Down by Teenagers?”Headline: The New York Times (08.06.00)
![Page 7: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/7.jpg)
“The period 2000-2002 will bring the single greatest change in
worldwide economic and business conditions since we came down from the trees.”
David Schneider & Grady Means, MetaCapitalism
![Page 8: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/8.jpg)
“The corporation as we know it, which is now 120 years old, is
not likely to survive the next 25 years. Legally and
financially, yes, but not structurally and economically.”
Peter Drucker, Business 2.0 (08.00)
![Page 9: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/9.jpg)
Part I: Brand InsidePart II: Brand Outside
Part III: Brand Leadership
![Page 10: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/10.jpg)
Brand Inside
Brand Org: Lean, Linked,
Electronic & Malleable
![Page 11: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/11.jpg)
And Now the Equivalent …
White Collar Revolution!
![Page 12: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/12.jpg)
“A bureaucrat is an expensive
microchip.”Dan Sullivan, consultant and
executive coach
![Page 13: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/13.jpg)
RR on “Assetless” [J.B.] Sara Lee
“The most profitable businesses in the future will act as knowledge brokers, linking insights into what’s available
with insights into the customer’s individual needs
and preferences.”
![Page 14: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/14.jpg)
Brand Inside
Brand You: Distinct …
or Extinct
![Page 15: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/15.jpg)
DISTINCT … OR EXTINCT!
“If there is nothing very special about your work, no matter how hard you apply yourself, you won’t get noticed and that increasingly means you won’t get paid much, either.”
Michael Goldhaber, Wired
![Page 16: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/16.jpg)
Minimum New Work SurvivalSkillsKit2000
Sense of Humor = N0.1Mastery
Rolodex ObsessionFinishing Skills
Entrepreneurial InstinctCEO/Leader/Businessperson
Mistress of ImprovIntense Appetite for Technology
Groveling Before the YoungEmbracing “Marketing”
Passion for Renewal
![Page 17: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/17.jpg)
Brand Inside
Brand Talent: The Great War for Talent
![Page 18: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/18.jpg)
“When land was the scarce resource, nations battled
over it. The same is happening now for talented people.”
Stan Davis & Christopher Meyer, futureWEALTH
![Page 19: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/19.jpg)
“Seller’s Market”: Tomorrow’s Headline*
“Molecular biologists are up 3 points, economists
down 1/4, in moderate trading”
*futureWEALTH, Stan Davis and
Christopher Meyer
![Page 20: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/20.jpg)
From “1, 2 or 3” [JW] to … “Best talent in each
industry segment to build best proprietary intangibles” [EM]
Source: Ed Michaels, War for Talent (05.17.00)
![Page 21: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/21.jpg)
“Top performing companies are two to four times more likely
than the rest to pay what it takes to prevent losing
top performers.”
Ed Michaels, War for Talent (05.17.00)
![Page 22: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/22.jpg)
“This is the Age of Ageism: The real innovator’s dilemma isn’t ‘disruptive technologies;’ it’s
the relentless rise of the quasi-adolescents who wield them.”
Michael Schrage
![Page 23: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/23.jpg)
“Where do good new ideas come from?That’s simple! From
differences. Creativity comes from unlikely juxtapositions. The best way to maximize differences is to
mix ages, cultures and disciplines.”
Nicholas Negroponte
![Page 24: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/24.jpg)
The Cracked Ones Let in the Light
“Our business needs a massive transfusion of talent, and talent, I believe, is most likely to be found
among non-conformists, dissenters and rebels.”
David Ogilvy
![Page 25: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/25.jpg)
Women and new-economy
management …
![Page 26: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/26.jpg)
The New Economy …
Shout goodbye to “command and control”!
Shout goodbye to hierarchy!
Shout goodbye to “knowing one’s place”!
![Page 27: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/27.jpg)
Women’s Stuff = New Economy Match
Improv skillsRelationship-centric
Less “rank consciousness”Self determinedTrust sensitive
IntuitiveNatural “empowerment freaks” [less
threatened by strong people]Intrinsic [motivation] > Extrinsic
![Page 28: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/28.jpg)
“TAKE THIS QUICK QUIZ: Who manages more things at once? Who puts more effort into their appearance? Who usually takes care of the details? Who finds it
easier to meet new people? Who asks more questions in a conversation? Who is a better
listener? Who has more interest in communication skills? Who is more inclined to get involved?
Who encourages harmony and agreement? Who has better intuition? Who works with a longer ‘to do’ list? Who enjoys a recap to the day’s events? Who is
better at keeping in touch with others?”
Source: Selling Is a Woman’s Game: 15 Powerful Reasons Why Women Can Outsell Men, Nicki Joy &
Susan Kane-Benson
![Page 29: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/29.jpg)
“Boys are trained in a way that will make
them irrelevant.”
Phil Slater
![Page 30: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/30.jpg)
Mantra2000
Talent = Brand
![Page 31: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/31.jpg)
Part I: Brand InsidePart II: Brand Outside
Part III: Brand Leadership
![Page 32: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/32.jpg)
Forces @ Work II
The Commodity Trap
![Page 33: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/33.jpg)
“The ‘surplus society’ has a surplus of similar companies, employing similar
people, with similar educational backgrounds, working in similar jobs,
coming up with similar ideas, producing similar things, with similar
prices and similar quality.”
Kjell Nordstrom and Jonas Ridderstrale, Funky Business
![Page 34: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/34.jpg)
Brand Outside
Strategy 1:
Lead the Customer!
![Page 35: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/35.jpg)
“These days, you can’t succeed as a company if you’re consumer led –
because in a world so full of so much constant change, consumers can’t
anticipate the next big thing.
Companies should be idea-led and consumer-
informed.”Doug Atkin, partner,Merkley Newman Harty
![Page 36: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/36.jpg)
“Our strategies must be tied to leading edge
customers on the attack. If we focus on the defensive
customers, we will also become defensive.”
John Roth, CEO, Nortel
![Page 37: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/37.jpg)
Brand Outside
Strategy 2:Use E-Commerce to
Re-invent Everything!
![Page 38: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/38.jpg)
OVERVIEW
![Page 39: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/39.jpg)
www.cyveillance.com
08.30.2000/1221AM:
2,461,940,629
![Page 40: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/40.jpg)
www.cyveillance.com
09.22.2000/0603AM:
2,633,116,056
![Page 41: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/41.jpg)
23 days, 5 hours, 42 minutes …
+171,175,427
![Page 42: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/42.jpg)
Tomorrow Today: Cisco!
90% of $20B (=$50M/day)
75% mfg. outsourced; 50% of orders routed to supplier who ships direct
Gross margin: 65%; Net margin: 28%
Savings in service and support from customer self-management: $500M
![Page 43: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/43.jpg)
Oracle: Service Call Center
$300.00 per transaction to $1.50
Savings: $550,000,000
Source: Ralph Seferian, Oracle [part of O’s $1B saving – on a rev. base of $9B;
$1B additional this year]
![Page 44: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/44.jpg)
Enron: $400B in annual on-line trading transactions. [50% total bus.] Much stimulated by the
Web per se.
Schwab: $25B per week in asset transactions [80% of trades]
[Transition to e.Schwab: Rev. fell, then quickly doubled]
![Page 45: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/45.jpg)
COMMUNITY!/ CUSTOMER CONTROL!
![Page 46: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/46.jpg)
Tomorrow Today: Cisco!
90% of $20B; save $550M
C.Sat e >> C.Sat H
Customer Engineer Chat Rooms/Collaborative
Design ($1B “free” consulting) (45,000 customer problems a week solved via
customer collaboration)
![Page 47: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/47.jpg)
Anne Busquet/ American Express
Not: “Age of the Internet”
Is: “Age of Customer Control”
![Page 48: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/48.jpg)
I Can Immediately …
Shop for $1,000,000 homes or $1.95 office supplies, at best price and with best advisors
Manage all my financial dealingsWork with my doc, or world’s best medical experts, or
humble support groups, on any health issueRecruit talent to help me with any project
Develop professional docs collaboratively, with anyoneShare my ideas with the worldChat with anyone, anywhere
Research anythingTake a course on any topic, from cooking to software
Stay in touch with my 90 year old momPlay a gajillion games to while away the time
![Page 49: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/49.jpg)
RADICAL STRATEGIES
REQUIRED
![Page 50: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/50.jpg)
“Where does the Internet rank in priority?
It’s No. 1, 2, 3, and 4.” Jack Welch
![Page 51: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/51.jpg)
“One cannot be tentative about this. Excuses like ‘channel
conflict’ or ‘marketing and sales aren’t ready’ cannot be allowed. Delay and you risk being cut out of your own market, perhaps not by traditional competitors but by companies you
never heard of 24 months ago.”
Jack Welch [07.00/Forbes.com]
![Page 52: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/52.jpg)
REINVENT EVERYTHING
![Page 53: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/53.jpg)
WebWorld = Everything
Web as a way to run your business’ innardsWeb as connector for your entire supply-demand chain Web as “spider’s web” which re-conceives the industry
Web/B2B as ultimate wake-up call to “commodity producers”
Web as the scourge of slack, inefficiency, sloth, bureaucracy, poor customer data
Web as an Encompassing Way of LifeWeb = Everything (P.D. to after-sales)
Web forces you to focus on what you do bestWeb as entrée, at any size, to World’s Best at Everything
as next door neighbor
![Page 54: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/54.jpg)
“Supply Chain” 2000:
“When Joe Employee at Company X launches his browser, he’s taken to Company X’s personalized
home page. He can interact with the entire scope of Company X’s world – customers, other employees, distributors, suppliers, manufacturers, consultants. The browser – that is, the portal – resembles a My
Yahoo for Company X and hooks into every network associated with Company X. And Joe Employee,
business partners and customers don’t have to be in the office. They can log on from their own cell phone,
Palm Pilot, pager or home office system.”
Red Herring (09.2000)
![Page 55: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/55.jpg)
“Banking is
necessary. Banks are not.”
Dick Kovacevich, Norwest/ Wells
![Page 56: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/56.jpg)
“It” is real! It is “Life and Death”!Dream BIG!
Start Now! Study Hard! Play Hard! Play Fast! Go on Offense!
Hire great folks! (They ain’t cheap. They are young!)
Don’t cut corners on infrastructure!
Rem: “Age of the Never Satisfied Customer”!
We ain’t seen nothin’ yet!
![Page 57: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/57.jpg)
TP on 2005
90% visit
30% “buy” (25%-40%)
10K dealers (7K-15K)
Franchise laws severely tested
![Page 58: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/58.jpg)
Your Potential-Opportunity?
Help your dealer-partners migrate up the value chain
Be prepared for a much altered landscape
![Page 59: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/59.jpg)
Brand Outside
Strategy 3: Fighting Back via
Systems Integration!
![Page 60: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/60.jpg)
“We can expect markets as efficient as capital markets for everything.
Time-shared airplane space, time in Denton Cooley’s operating schedule, eggs from 5’10” Radcliffe graduates, baseball cards. Once these markets are established, futures, derivatives
and all the rest will follow.”
Stan Davis & Christopher Meyer, futureWEALTH
![Page 61: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/61.jpg)
HealthMarket.com
“The exchange is designed to enable consumers to purchase a wide range of health-care services – from
insurance plans to episodes of care for such procedures as heart surgery and hip replacement – on the Internet, much as they can now purchase groceries
and airline tickets. … The new venture reflects a growing interest in returning responsibility for day-to-
day medical decisions to consumers and their physicians. ”
Source: The Wall Street Journal (07.24.00); also covered: HealthAllies.com
![Page 62: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/62.jpg)
GM/Ford/DaimlerChrysler (02-27)
Covisint$240B (+$500B)
![Page 63: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/63.jpg)
Goal?
Drive profits to zero!*
*Remember AMR and “dynamic pricing.”
![Page 64: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/64.jpg)
“Net Nips Real Estate Sales Fees”
Headline, p.1B, USAToday 07.05.00*
*Homebytes.com, eHomes.com, YourHomeDirect.com, etc.
![Page 65: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/65.jpg)
Response: Racing up the V.A. Ladder. Doing More & More … & More & More &
More … for/with the Customer and the Supply-
Demand Chain!
![Page 66: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/66.jpg)
“We want to be the air traffic
controllers of electrons.”
Bob Nardelli, GE Power Systems
![Page 67: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/67.jpg)
The eProcess Edge
Embed processes in software (My.Yahoo, MySchwab)
Outsource processes electronically (Gateway and eCredit)
In-source new capabilities electronically (Fidelity’s services from outside)
Handle exceptions exceptionally (Schwab)
Source: The eProcess Edge, Peter Keen & Mark McDonald
![Page 68: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/68.jpg)
Brand Outside
Strategy 4:
Women Rule!
![Page 69: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/69.jpg)
?????????
Home Furnishings … 94%Vacations … 92%
Houses … 91%Bank Account … 89%
Health Care … 75%Etc.
![Page 70: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/70.jpg)
48% working wives > 50%80% checks
61% bills53% stock (mutual fund boom)
43% > $500K95% financial decisions/
29% single handed
![Page 71: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/71.jpg)
Women … 50+%(!!!) of Web users; 6 of 10 new users; 83% of wired women are primary decision makers for family
healthcare, finances, education.
Source: Business Week; Jupiter Communications
![Page 72: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/72.jpg)
$4.8T > Japan
9/27.5/3.6T > Germany
![Page 73: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/73.jpg)
OPPORTUNITY
NO. 1!
![Page 74: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/74.jpg)
FemaleThink/ Popcorn
“Men and women don’t think the same way, don’t communicate the same
way, don’t buy for the same reasons.”
“He simply wants the transaction to take place. She’s interested in creating a relationship. Every place women go,
they make connections.”
![Page 75: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/75.jpg)
Women and Healthcare
Women are … more dissatisfied, frustrated by the way they are treated
and spoken down to by physicians, seek more information, are more pressed for time … and make 75% of health care decisions and control 2/3 of health care $
$$$ [and constitute 2/3 of health care employees].
Source: Patricia Braus, Marketing Healthcare to Women
![Page 76: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/76.jpg)
Women and Financial Advisors
Women want … a plan, to be listened to, to be taken seriously, to read about it, to think about it.
Women do not want … an in-your-face sales pitch
Source: Kathleen Boyle, Wheat Boyle Butcher Singer
![Page 77: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/77.jpg)
“Women Beat Men at Art of Investing”Source: Miami Herald, reporting on a study by Profs. Terrance Odean and Brad Barber, UC Davis (Cause: Guys are “in and out” of
stocks more often; women choose carefully and hold on for the long term)
![Page 78: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/78.jpg)
Read This Book …
EVEolution: The Eight Truths of Marketing to Women
Faith Popcorn & Lys Marigold
![Page 79: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/79.jpg)
EVEolution: Truth No. 1
Connecting Your Female Consumers to Each
Other Connects Them to Your Brand
![Page 80: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/80.jpg)
“The ‘Connection Proclivity’ in women starts early. When asked,
‘How was school today?’ a girl usually tells her mother every
detail of what happened, while a boy might grunt, ‘Fine.’ ”
EVEolution
![Page 81: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/81.jpg)
Weight Watchers International “Model”
“What if ExxonMobil or Shell dipped into their credit card database to help commuting women
interview and make a choice of car pool partners?”
“What if American Express made a concerted effort to connect up female empty-nesters
through on-line and off-line programs, geared to help women re-enter the workforce with today’s
skills?”
EVEolution
![Page 82: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/82.jpg)
The New New Jiffy Lube
“In the male mold, Jiffy Lube was going all out to deliver quick, efficient service. But, in the
female mold, women were being turned off by the ‘let’s get it fixed fast, no conversation
required’ experience.”
New JL: “Control over her environment. Comfort in the service setting. Trust that her car
is being serviced properly. Respect for her intelligence and ability.”
EVEolution
![Page 83: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/83.jpg)
“What kind of car does Mommy want?”
![Page 84: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/84.jpg)
27 March 2000: email to TP from Shelley Rae Norbeck
“I make 1/3rd more money than my husband does. I have as much financial
‘pull’ in the relationship as he does. I’d say this is also true of most of my women
friends. Someone should wake up, smell the coffee and kiss our asses long enough
to sell us something! We have money to
spend and nobody wants it!”
![Page 85: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/85.jpg)
Grameen Bank/Bangladesh
“It’s not people who aren’t credit-worthy. It’s banks that aren’t
people worthy.”$2.3B to 2.3M [typical 1st loan: $15.]
98% recovery rate [94% to women!]
1/3rd out of poverty; 1/3rd up to non-poverty threshold
Muhammad Yunus, Banker to the Poor
![Page 86: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/86.jpg)
Brand Outside
Strategy 5 & Summary:
BRAND POWER!
![Page 87: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/87.jpg)
“We are in the twilight of a society based on data. As information and intelligence become the domain of computers, society will place more value on the one human ability that cannot be automated: emotion.
Imagination, myth, ritual - the language of emotion - will affect everything from our purchasing decisions
to how we work with others. Companies will thrive on the basis of their stories and
myths. Companies will need to understand that their products are less important than their stories.”
Rolf Jensen, Copenhagen Institute for Future Studies
![Page 88: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/88.jpg)
Brand = You Must Care!
“Success means never letting the competition define you. Instead you have to define
yourself based on a point of view you care deeply
about.”
Tom Chappell, Tom’s of Maine
![Page 89: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/89.jpg)
Part I: Brand InsidePart II: Brand Outside
Part III: Brand Leadership
![Page 90: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/90.jpg)
Brand Leadership
Passion Rules!
![Page 91: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/91.jpg)
“Create a Cause, not a ‘business.’ ”
Gary Hamel, Fortune (06.00), on re-inventing a company (Exemplar #1:
Charles Schwab)
![Page 92: Distinct or … Extinct Tom Peters Seminar2000 AmeriCredit Fort Worth 22 September 2000](https://reader036.vdocuments.site/reader036/viewer/2022062715/56649d7e5503460f94a614f9/html5/thumbnails/92.jpg)
Brand Leadership:ENTHUSIASM RULES!
“I am a dispenser of enthusiasm.”/ Ben
Zander