Download - Direct Mail Delivers Results
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Direct Mail Delivers Results 5 Proven Ways to Lower Cost
and Increase Response
Chris Despain
Customer Solutions Architect, Direct Mail Solutions
Pitney Bowes
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Businesses today agree direct mail remains a powerful channel
for customer acquisition and retention
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Improve response rates by making mail
more colorful, interactive and engaging
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Today direct mail is more complex.
Here are some tips to help you lower the cost per thousand,
while delivering a higher ROI for your clients.
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5 Ways to Increase Response
and Lower Cost
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Meet fast turnaround times
Efficient, ergonomic workcell
Accurate mail processing
1 Boost response rates with targeted, relevant
personalization
NEW Mailstream Direct Inserter System
See it at our partner MCS booth #1253
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2 Lower cost per thousand and increase impact
with variable data, color print
The Direct Mail Advantage Webinar
Print+ Messenger™ Color Inkjet System
Personalized mailpieces, for less
Leverage a powerful media to drive
response rates up
Produce high quality, vibrant images
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Incorporate technology
Drive traffic to web
Take advantage of
available USPS
Promotions!
3 Increase campaign results by
linking physical to digital
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4 Get big savings on postage
using automation presort
Commingle Direct Mail
Take advantage of
workshare discounts
Software
Sorter
Presort Partner
Presort Services Standard
Mail® save up to 20% on
postage cost
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5 Get faster, more predictable delivery timing
and visibility
Induct mail closer to its final destination
Leverage Full Service IMb® Transport to the
Destination NDC/SCF
IntelliVIEW™ for tracking and reporting
for improved visibility
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Learn more at
www.pitneybowes.com/DirectMailSolutions
Thank you
Get started today!
Chris Despain
Direct Mail Solutions Consulting
727-492-8723 Mobile