Download - Digital transformation The Conference 2016
M A S T E R I N G
D i g i t a l
Transformation
Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organization transform.
Sold in 40 countries!
Expect a smack in the face…Digital Disruption is real
Tell me something…
What is your
The Rise of Fintech GAFA in Payments
Changing Customer Preferences
Economical Climate
What do These 4 have in common?
You have a C H O I C E
Disruption
Modeling
Transformation
You have a C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction
1995+MusicPhotographyVideo Rental…
2005+Print MediaTVTravelHR…
2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…
2025All Safe havens will be subject to digital disruption…
WAVES OF Disruption
Digital Disruption is a story of…
%@jcaudron
This is NOT our storyYOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
This IS our storyYOU
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
THEMBut your
app sucks
I want experience
Uhh..ok
Hey this solves my problem!
I don’t want to wait a week
NEW
The Tipping Point
YOU THEM
Don’t worry, we’ve got a PLAN
@jcaudron
Euh, I’m not so sure about the “Don’t
Worry” part.
Slicing the Elephant
creates Insight@jcaudron
@jcaudron
THE MODEL
Digital Transformation is a complex and never-ending
journey
@jcaudron
YOU NEED TO Scan YOUR
ENVIRONMENT @jcaudron
DETERMINE THE IMPACT
@jcaudron
CREATE A North Star VISION
@jcaudron
DEFINE A Transformation STRATEGY
@jcaudron
DEFINE A Transformation STRATEGY
@jcaudron
BUILD A ROAD MAP
@jcaudron
KNOW
YOUR
AUDIENCE@jcaudron
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
@jcaudron
WHO DO YOU SERVICE?
@jcaudron
@jcaudron
YOU CHALLENGERS
The Challengers move into your space, when will you move into theirs?
@jcaudron
F R O M DIGITIZATION
T O TRANSFORMATION
BUILD a new ORGANIZATION
@jcaudron
From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@jcaudron
The BusinessDigital (at the
sideline)
The Business
Digital (at the sideline)
From ... ... to@jcaudron
The BusinessDigital (at the
sideline)
Digital in the coreThe Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
From ... ... to@jcaudron
From an outdated MOTHERSHIP
@jcaudron
From an outdated M o t h e r s h i pTO A modern
F L E E T@jcaudron
Launchpad
RadarTransformation Board
How to Organize The Fleet
@jcaudron
Launchpad
RadarTransformation Board
How to Organize The Fleet
@jcaudron
DIGITAL GOVERNANCE
YOU NEED DIGITAL Leadership
@jcaudron
The Digital Office is TransversalSa
les
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
DIG
ITA
L LA
B
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
DIGITAL OFFICE
@jcaudron
TO PULL THIS OFF YOU WILL NEED…
@jcaudron
M I N D S E T@jcaudron
M E A N S@jcaudron
M A N D AT E@jcaudron
Digital Transformation is a complex and never-ending
journey
@jcaudron
TRANSFORMATION STRATEGY
ROADMAP
DIGITAL LEADERSHIP & CAPABILITIES ASSESS
TEAMSTRAIN & COACH
CHANNEL STRATEGY
POLICY & GOVERNANCE
SET-UP AND ROLL-OUT RUN
ROLL-OUT DIGITAL OFFICE
RUN DIGITAL OFFICE
CUSTOMER ENGAGEMENT
CHANNELS
PLATFORM DESIGN
REQUIREMENTSPARTNER
SELECTIONRFP CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP BUSINESS MODEL
PROJECT KICK-OFF
START-UP KICK-OFF (FUNDING, INCUBATION)
RUN PROGRAM/DEVISION/…
RUN START-UP (COACHING,
ADVICE)
START-UP BUSINESS
TRADITIONAL BUSINESS
TRANSFORMATION STRATEGY
IMPACT ANALYSIS NORTH STAR
VISION OF YOUR FUTURE
SCAN MARKET TRENDS & INTERNAL DIGITAL
READINESS
@jcaudron
Thank You!
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