Download - Digital transformation The Conference 2016
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M A S T E R I N G
D i g i t a l
Transformation
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Hi, I’m Jo Caudron Active in digital since 1993
Internet entrepreneur involved in 20+ start-ups.
Founding Partner of Duval Union Consulting
@jcaudron [email protected]
We are business consultants for a digital
world.
Our mission is to help organization transform.
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Sold in 40 countries!
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Expect a smack in the face…Digital Disruption is real
Tell me something…
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What is your
The Rise of Fintech GAFA in Payments
Changing Customer Preferences
Economical Climate
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What do These 4 have in common?
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You have a C H O I C E
Disruption
Modeling
Transformation
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You have a C H O I C E
Disruption
Modeling
Transformation
Fear
Insight
Direction
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1995+MusicPhotographyVideo Rental…
2005+Print MediaTVTravelHR…
2015+RetailHealthcareAutomotiveEducationTelcoFoodFMCGBanking/Insurance…
2025All Safe havens will be subject to digital disruption…
WAVES OF Disruption
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Digital Disruption is a story of…
%@jcaudron
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This is NOT our storyYOU THEM
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
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This IS our storyYOU
We are COMPLIANT! We are a TRUSTED partner!
We have DECADES of experience! We are on SOCIAL MEDIA!
THEMBut your
app sucks
I want experience
Uhh..ok
Hey this solves my problem!
I don’t want to wait a week
NEW
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The Tipping Point
YOU THEM
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Don’t worry, we’ve got a PLAN
@jcaudron
Euh, I’m not so sure about the “Don’t
Worry” part.
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Slicing the Elephant
creates Insight@jcaudron
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@jcaudron
THE MODEL
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Digital Transformation is a complex and never-ending
journey
@jcaudron
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YOU NEED TO Scan YOUR
ENVIRONMENT @jcaudron
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DETERMINE THE IMPACT
@jcaudron
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CREATE A North Star VISION
@jcaudron
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DEFINE A Transformation STRATEGY
@jcaudron
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DEFINE A Transformation STRATEGY
@jcaudron
BUILD A ROAD MAP
@jcaudron
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KNOW
YOUR
AUDIENCE@jcaudron
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@jcaudron
WHO DO YOU SERVICE?
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@jcaudron
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@jcaudron
WHO DO YOU SERVICE?
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@jcaudron
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@jcaudron
WHO DO YOU SERVICE?
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@jcaudron
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@jcaudron
WHO DO YOU SERVICE?
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@jcaudron
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@jcaudron
YOU CHALLENGERS
The Challengers move into your space, when will you move into theirs?
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@jcaudron
F R O M DIGITIZATION
T O TRANSFORMATION
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BUILD a new ORGANIZATION
@jcaudron
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From ... ... to
The Business
Digital (at the sideline)
Digital in the core
@jcaudron
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The BusinessDigital (at the
sideline)
The Business
Digital (at the sideline)
From ... ... to@jcaudron
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The BusinessDigital (at the
sideline)
Digital in the coreThe Business
Digital (at the sideline)
Digital in the core
Digital in the core
Digital in the core
From ... ... to@jcaudron
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From an outdated MOTHERSHIP
@jcaudron
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From an outdated M o t h e r s h i pTO A modern
F L E E T@jcaudron
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Launchpad
RadarTransformation Board
How to Organize The Fleet
@jcaudron
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Launchpad
RadarTransformation Board
How to Organize The Fleet
@jcaudron
DIGITAL GOVERNANCE
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YOU NEED DIGITAL Leadership
@jcaudron
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The Digital Office is TransversalSa
les
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
DIG
ITA
L LA
B
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
Sale
s
Mar
ketin
g &
Com
mun
icat
ion
Serv
ice
& Su
ppor
t
HR
PR &
Ext
erna
l Com
mun
.
R&D
& E
nter
prise
2.0
DIGITAL OFFICE
@jcaudron
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TO PULL THIS OFF YOU WILL NEED…
@jcaudron
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M I N D S E T@jcaudron
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M E A N S@jcaudron
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M A N D AT E@jcaudron
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Digital Transformation is a complex and never-ending
journey
@jcaudron
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TRANSFORMATION STRATEGY
ROADMAP
DIGITAL LEADERSHIP & CAPABILITIES ASSESS
TEAMSTRAIN & COACH
CHANNEL STRATEGY
POLICY & GOVERNANCE
SET-UP AND ROLL-OUT RUN
ROLL-OUT DIGITAL OFFICE
RUN DIGITAL OFFICE
CUSTOMER ENGAGEMENT
CHANNELS
PLATFORM DESIGN
REQUIREMENTSPARTNER
SELECTIONRFP CREATION
LAUNCHDEVELOPMENT
BUSINESS/SERVICE/PRODUCT DESIGN TRADITIONAL
BUSINESS MODEL
START-UP BUSINESS MODEL
PROJECT KICK-OFF
START-UP KICK-OFF (FUNDING, INCUBATION)
RUN PROGRAM/DEVISION/…
RUN START-UP (COACHING,
ADVICE)
START-UP BUSINESS
TRADITIONAL BUSINESS
TRANSFORMATION STRATEGY
IMPACT ANALYSIS NORTH STAR
VISION OF YOUR FUTURE
SCAN MARKET TRENDS & INTERNAL DIGITAL
READINESS
@jcaudron
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Thank You!
DOWNLOAD THE SLIDES www.speakersbase.com/JO