Digital Strategy Workshop
By Tobias @egmose & Harald @tokeroed
Tobias Egmose
Digital Advisor
Hou Media
We produce video and develop digital solutions to improve corporate communication.
Harald Reedtz Tokerød
Senior Digital Strategy Advisor
House & Co
We believe every business has an unexploited digital business potential. We help identify this potential and define a digital strategy that we also support with digital software solutions.
Inspire > Listen > Challenge > Solve
Digital Business
Digital Strategy
Core Business
Det Digitale Landskab
Shape your digital vision
No course – no sucess
Multichannel is business
Companies that effectively sell across multiple channels achieve more than 40% higher sales ROI than companies wedded to a single channel.
Nearly a third of all B2B purchases are done digitally.
http://blogs.hbr.org/2014/04/4-ways-the-best-sales-teams-beat-the-market/
Customers today use an average of six channels during the buying process, and the number of channels available to them is only increasing.
Smooth customer journey
Digital = satisfaction
Mapping stakeholders
Touchpoints
A question for you
What are your main struggles as a digital practitioner?
What do you need to improve?
Go into groups to discuss
Who are your key stakeholders?
Is your organisation ready for a digital strategy?
Is there a solid ground for your digital strategy?
What is value to your organisation? (other than sales?)
