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Digital Signage in Healthcare
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What we will discuss…..
• Overview
• Components of Digital Signage
• Benefits of Digital Signage
• Convergence with existing TV Systems
• Return on Investment & Return on Objective
• Best Practices
• Digital Signage 2.0
• Summary Roadmap
Digital Signage
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Overview……
§ Why Digital Signage? - Eliminates Cost - Enhanced Image - Patient & Guest Engagement - Increases Efficiency - Safety
§ How is Digital Signage different from the Television System? - There may not be a difference, it depends upon your definition - Technically, there is difference in the Distribution Infrastructure - Television Systems provide Entertainment over an MATV System - Digital Signage provides Information over a CAT5 network
Digital Signage
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Components of Digital Signage……
§ Display Panels / Kiosks § Digital Media Players & WebOS § Connectivity (USB--Wired--Wireless--Remote Access--Local Server Storage)
§ Content Management System (Design—Schedule--Manage Devices)
§ Content (Videos--Images--Internet--TV--Creative Services)
Digital Signage
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Components of Digital Signage……
Digital Signage
Digital Signage
Business • Objectives • ROI, ROO • Partnering • Revenue
Content • Media • Advertising • Marketing
Design • Deployment • Purpose • Environment
Software • Scheduling • Player • Control • Creation
Hardware • Displays • Mounts • Players • Infrastructure
Connectivity • Wired • Wireless • Cellular • Internet
Operations • Installation • Network • Maintenance • Service • Support
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Digital Signage Benefits of Digital Signage……
Messaging - Information to the Patients & Guests - Communication to the Staff - Wayfinding
Marketing - Advertising - Promotion of the Brand & Other Facilities - Instant and Dynamic
Merchandising - Promoting System-wide Services - Encouraging use of Cafeteria & Gift Shops - Interactive Experience
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Typical Television System…… Educational, Informational & Entertainment
Television System
LOCAL OFF-AIR CHANNELS
SATELLITE CHANNELS
(4 - 5 - 8 - 11 - 21 - 27 - 33)CBS - NBC - ABC - UHF
LOCAL CABLE COMPANY INPUT
HEAD-ENDAMPLIFICATION
SYSTEM
MASTER VIDEO SYSTEMS, INC - 4334 Scottsdale Drive - Dallas, Texas 75227 214.388.3446 office 214.381.6467 fax
TTELEVISIONS A ANTENNA SYSTEM SSATELLITE
SYSTEM I INHOUSEBROADCAST
SYSTEM C ADDRESSABLE CONTROL SYSTEM A ANCILLARY SYSTEMS
CCTV SurveillancePaging/Sound/Intercom
ADDRESSABLE CONTROL SYSTEM
TELEVISIONS
INHOUSE BROADCAST SYSTEM(Local Origination Channels)
Bulletin Board Channel 21
CABLE DISTRIBUTION SYSTEM
DIGITAL VIDEO CONTROLSYSTEM WITH
TELEPHONE ACCESS
ESPN CNN
TBS WGN
Message Generator
Chapel Vision Channel 22
Patient Education Channel 23
Staff Education Channel 24
CCTV Surveillance System Overhead Paging System
Area Zone
* Engineering, Design & Installation
* Service & Maintenance
* Ongoing Inservice Training
* Video Digitizing, Programming & Licensing Fees
Digital Signage
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Typical Digital Signage System…… Digital Signage
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Convergence of TV System & Digital Signage…… Digital Signage
- Traditional Television Programming - IPTV - Digital Signage - Video on Demand - Interactivity
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Return on Investment & Return on Objectives….. Digital Signage
Identify and articulate the SMART OBJECTIVES for the project.
Brand building
Patient experience and/or entertainment
Facilitating by function
Ad revenue generation
Information and/or way finding
Increasing efficiency
Time saving
Technical support
Other-TBD
- Investment ($$ and Resources) - Define & Articulate - Understand - Measure & Manage
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Return on Investment & Return on Objectives….. Digital Signage
Identify and articulate the SPECIFIC OBJECTIVES of the project.
- Improve HCAHPS Patient Scores
- Better Utilize Electronic Health Records (HER)
- Ensure Meaningful Use Compliance
- Enhance Patient Outcomes
- Reduce Readmissions
- Comply with Joint Commission Education Requirements
- Maximize Staff & Operational Efficiencies
- Investment ($$ and Resources) - Define & Articulate - Understand - Measure & Manage
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Best Practices….. Digital Signage
§ Include all Stakeholders Administration Marketing Education Engineering Information Systems Digital Signage Solution Provider
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§ 360° Solution Provider providing Concept to Completion
§ Consultation of Business Objectives
§ Existing Conditions
§ Network Architecture & Equipment
§ Drawings & Floor Plans
§ Site Survey Investigation
§ Technical Planning
§ Engineering Requirements
§ Field & Project Coordination
§ Content Management System
§ Documentation of Systems & Equipment
§ Future Proof Plan
§ Project Management
§ Construction Services
§ System Integration
§ Field Installation
§ Content Aggregator
§ Content Licensing
§ Maintenance & Support
§ Ongoing Operations
Digital Signage Best Practices…..
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§ Devices § Mobility
§ Wearable Technology
§ Touch Point Interactivity
§ Agnostic Connectivity
Digital Signage Digital Signage 2.0 (Next-Gen)…..
§ Analytics § Knowing the Audience
§ Data Collection
§ Facial Recognition
§ Targeting the Message
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§ Plan Now
§ Implement
§ Execute
§ Measure
§ Assess
Digital Signage Summary for a Roadmap….. The driver is to initiate “Productivity of Place”
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