Download - Digital selling, social selling: how to?
SOCIAL SELLINGsocial selling doesn’t stop after the sale!
Kiko Corsentino
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digital entrepreneur / project manager / IT consultant
Kiko Corsentino
kiko.corsentino
kikocorsentino
kikocorsentino
FrancescoKikoCorsentino
kikocorsentino [email protected]
320.68.89.703
www.corsentino.net
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Social Media Marketinggeneral rules
Op#mize Your Bio
Listen Before Write
Organize Your Master Strategy
Make Editorial Calendar
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Social Media Marketing Objectiveswhy social media presence?
Goals
Build Brand Awareness
Engage Customers
Increase Community
Drive Traffic to Website
Sell Products/Services
Customer Care
Gain Feedback & Intelligence
Generate Leads/Database
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Social Sellingthe way for selling
Custom
er
Opportu
nity
Lead
Strange
r
Customer
Opportunity
Lead
Stranger
Use social media to close sales
Turn them in opportuni#es
ANract right people
Delight with contents & augment customer loyalty
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social is always ON and always NOW
Mastering Social Selling
establish professional online presence
build strong strategy for content marke#ng
find right people to turn in customer and develop strong rela#onship
analy#cs: measure, measure, measure!
integrate (with other tools)
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numbers facts
Social Media Stats
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VIP
customer care
content marke?ng
updates
storytelling
tell me about yourself
skip 1000-words updates
show me your chops
help me, solve my problem (social customer care)
“I love being a VIP” (take relationship to the next level)
road test
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explore
mem
e
hashtags
links
rela?onship
provide value to cultivate relationship
insert links about news (and use shortlinks)
embrace the hashtags
start a meme
explore twittersphere (hashtag, influencer, topics)
road test
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reward
engage
context
quality
boards
organize your pins in thematic boards
use high quality images
add context with content (pin description)
engage with other pinners
reward!
road test
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crea?vity
interact
commem
oratehashtags
share
share relevant images
#dont #go #hashtag #crazy
commemorate events and moments
interact with fans
free your creativity
road test
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hashtag
Hangout
SERP
circles
it’S Google
use it because it’s Google’s asset!
organize your circles/community
share compelling content to get discovered in SERP
broadcast events using Hangout
embrace hashtags
road test
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reputa?on
messages
newsfeed
offeringsfirst im
pression
make the right first impression
showcase your offerings
capture attention in the newsfeed
send the right message & interact in the right groups
pay attention for reputation
road test
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all is different
Other Social Networks & Friends
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that will save you (not only) time
Social Media Tools
FanPageKarma
Klout
UnFollowers
Hootsuite
Buffer
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Social Media Marketing Roadmapwell-structured and planned social media marketing campaign
01 02 03 04 05 06
PLAN BUDGET
TOOLS
MEASURE
TIME HAVE FUN!
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Search Engine Marketing Roadmapwell-structured and planned social media marketing campaign
Landing Page
Call to Ac?on
Content Op?miza?on
Keywords Campaign
Social Media Ac?vi?es
Measuring Repor?ng
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Case: Isola d’Elba
SUCCESS
press
media contents
viral buzzing
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Case: visitMaldive
SUCCESS
KPI
landing page
AdWords
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Case: VISITO Tuscany
SUCCESS
augmented reality
geolocation
mobile app
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WHAT WHY WHERE WHEN WHO HOW
Any Question ???
THANKS FOR WATCH !!!