Download - Digital Review March 2016
MARCHMONTHLY DIGITAL REVIEW & TRENDS
Agenda1. Monthly specials
2. BAM’s fav
3. Game / Contest
4. Website / Social
5. Inspirational Moments
Monthly Specials
Stats of the month
Source: http://www.influencia.net/fr/actualites/media-com,media,pubs-interactives-sont-elles-mieux-memorisees,6179.html http://www.adweek.com/news/technology/9-eye-opening-digital-marketing-stats-past-week-170392
L’Oréal increased purchase intent by 37% with Cinematic Pins.
According to Ipsos, the leader in Canadian market research: Digital publicity increase the feeling of closeness by 20%.
#Internationalwomensday (March 8th)
Source: http://keyhole.co/preview & https://www.hashtags.org/analytics/internationalwomensday/
#Internationalwomensday Brand engagement was great!
#Brussels #Bruxelles (March 23rd)
Facebook turns on Safety Check for Brussels attacks
Twitter turned 10
Source: http://www.wired.com/2016/03/10th-birthday-short-history-twitter-tweets/
The famous 2014 Oscar selfie from Ellen DeGeneres is the most retweeted photo ever : 3.3 million times
WHAT
● Twitter was celebrating its 10th anniversary on monday March 21st.
● Twitter released a commemorative video reminding its global impact, click here to see the video.
● Twitter gives the possibility to see your first tweet.
WHAT WE THINK● Classic way to demonstrate the presence of the
social platform in the news. ● A way to give a second life to popular tweets by
publishing the most shared tweets again. ● Not sure that this is the best initiative to boost
engagement from users.
BAM’s fav
Audi launched its Wi-Fi at the New York Auto Show
Source: http://mashable.com/2016/03/23/audi-wi-fi-at-new-york-auto-show/#EqBghHpL5iqo
WHAT● Audi offers a list of open Wi-Fi to consumers at
the New York Auto Show near the Audi booth.● Audi has named its open Wi-Fi networks with
short messages presenting the characteristics of the car.
WHAT WE THINK● Very clever.● Innovative way to communicate the competitive
advantage of the car. ● Good way to attract consumers that need free Wi-
Fi to their booth.● Fun and consistent way to support the claim that
their models are the most efficient.
Game / Contest
Source: http://www.infopresse.com/article/2016/3/7/transat-veut-vous-voir-danser
“Danse tes vacances pour Cuba” with TransatWHATTransat Airlines launched an interactive dance game to win a trip to Cuba.
HOW● Participants have to create their online avatar and make it
dance by dancing in front of their webcam. ● Every second the user was dancing allowed him to
accumulate points and try to win one of three prizes : a week in an all inclusive for two in Cuba.
● The contest lasted 3 days.● 10 000 participants (Canadiens only).
WHAT WE THINK● Innovative way to promote an airlines.● Good use of digital to get engagement from consumers.
Click here to see the video
Source: http://brandchannel.com/2016/03/10/sxsw-2016-twix-031016/
TWIX asked their Fans to Vote #LeftTWIX or #RightTWIX?WHAT
● TWIX is asking fans to vote for their favourite side by using the hashtag #LeftTWIX or #RightTWIX.
● 10 digital videos have been created to highlight the absurd rivalry between the two Twix.
● The winner side will be announced in September and be crowned the best TWIX in America.
● The losing side will be booted out of the pack. HOW
● Fans can vote by using the hashtag #LeftTWIX or #RightTWIX.● Fans can follow the campaign on twix.com - live updates from
both sides, a color coded map showing how each side is polling, as well as real-time social feeds.
WHAT WE THINK● Good way to use the election campaign to get visibility and
engagement from consumers.● Well executed (twitter, microsite, fans participations, etc.) - it’s fun
and there’s no possibility to create a real debate around it.
Click here to see the video
Fans engagement on social media
Website / Social
Starbucks launched the “Order & Pay” App
Source: http://www.infopresse.com/article/2016/3/8/order-et-pay-s-etend-au-canada
WHAT● Starbucks Canada has expanded its Mobile
Order & Pay feature across Canada, excluding Quebec, beginning March 15 2016.
HOW● Users have to create an account to use the app. ● The app allows to order and pay and then they
just have to pick it up at the closest store without waiting in line.
● Users can choose the nearest location or select one.
WHAT WE THINK● An innovative way to experience the coffee
shop.● A smart way to get data on their consumers. ● Great example of how to attend to consumers
insights. Click here to see the video
Jameson is on Snapchat for St-Patrick’Day
Source: http://www.infopresse.com/article/2016/3/17/jameson-celebre-la-saint-patrick-sur-snapchat
WHAT● Jameson used personalised filter offers by Snapchat
to create their own for St-Patrick’s Day.● Filters are available only to users having confirmed
they are over 21 years old. ● Fans can use the Jameson Filter to share their St-
Patrick’s Day event.
WHAT WE THINK● Good use of the Snapchat custom filters. ● Creative way to use the St. Patrick’s Day to promote
a product from Ireland. ● Not sure people knew that the filter was available and
how to use it.
Inspirational Moments
Always attacks stereotypes that convey emojis #likeagirl
Source: http://www.infopresse.com/article/2016/3/2/always-s-attaquent-aux-emojis
WHAT● Starting by the fact that emojis represented girls on
smartphone are only dressed in pink, doing a manicure, or a princesses, while boys are represented by athletes, police officers or detectives, always interviewed girls what they thought of these symbols.
● Always asked them to imagine representative emojis.● The brand invites users to think of other female emoji
and to share it on social media with the hashtag #likeagirl.
WHAT WE THINK● Good use of the popularity of the emojis.● Consistent with their first campaign #likeagirl.● Well executed.
Click here to see the video
Always launched it’s new campaign denouncing the feminine stereotypes in emojis with the #likeagirl.
Dove launched a new phase of its #SpeakBeautiful Campaign
Source:http://www.adweek.com/news/technology/dove-and-twitter-built-tool-measure-how-positive-or-negative-your-tweets-are-170165
WHAT● Dove is working with Twitter to identify negative
tweets about beauty and body image post. ● Dove Twitter account will respond to those tweets
suggesting to think more positively.● The objective of the campaign is to encourage women
to realize the impact online words have on their confidence and self-esteem.
WHAT WE THINK● Good initiative to get engagement from fans.● Innovative way to use social media to create a dialogue
with consumers. ● In line with the brand positioning to help counter
negative self esteem.
Dove and Twitter are teaming up to examine how social media affects self-esteem
Click here to see the video
THANK YOU!