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www.ananthv.com Digital Marketing and Social
media Workshop
At ITM Universe, Vadodara
By Ananthanarayanan VFounder & CEO - Techdivine Creative Services
www.ananthv.com Twitter @AnanthV9 www.facebook.com/AnanthV9 1
1st April & 2nd April, 2016
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www.ananthv.com This presentation is part of a 2 Day LIVE Digital Marketing Social
media workshop series – Trainer: Mr. Ananthanarayanan V www.ananthv.com hosted, planned & organized by ITM Universe and Konvophilia at ITM Universe, Vadodara, Gujarat on 1st and 2nd April 2016.
This event was a hands-on training event experience, so these slides too have been created mainly for the 100+ Participants who attended this event Live at ITM Universe as “HIGHLIGHTS” of the Digital Marketing Training 2 day event.
In case of queries: Feel free to reach Mr.Ananth V ~ Twitter @AnanthV9 ~ Facebook.com/AnanthV9
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www.ananthv.com
Two Registered Brands: Founded in 20101) Techdivine®
2) Your SMQ – Social Media Quotient ®
About “Techdivine Creative Services”
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www.ananthv.com Social Media
Marketing
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#ITMUniverse
You can check out & view the LIVE and real-time conversations of this Digital Marketing and Training 2 day event on Twitter under the Hashtag #ITMUniverse
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www.ananthv.com What is Digital
Marketing?SOCIAL MEDIA MARKETING integrated with.....
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www.ananthv.com Results you could expect from
these campaigns (Digital Marketing)
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www.ananthv.com
Someone mentioned to me, that, “I got lot of traffic today” and I immediately said, “Wow!”
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www.ananthv.com SO WHAT IS REALLY GOING ON out
there?
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www.ananthv.com What does a BRAND
mean?
In the Digital world today?
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www.ananthv.com
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“Social media is not about
Hits, Likes or Follows. It was, is and will always be
about PEOPLE. PEOPLE buy from PEOPLE they TRUST.
HUMANIZE YOUR BRAND.”
First RULE
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www.ananthv.com HUMANIZE YOUR BRAND
1. GOALS2. TARGET AUDIENCE3. WHO YOU Really Are? 4. Drawing a line to what you can afford to share5. Bring your Personality online6. Be Professional, fun & yet, non-obtrusive7. 50 - 30 - 20 RULE ~ “YOU~ VALUE-ADD ~ OTHERS”8. RESPOND9. Be Sincere!
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www.ananthv.com
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Approaching Digital as BRANDS or as Individuals?
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www.ananthv.com Planning and Strategies for Digital
Marketing as a BRAND1) GOALS: Specific
2) CONSUMER RESEARCH INSIGHTS
3) CONSUMER DEMOGRAPHICS AND CLEAR FOCUS ON TARGET AUDIENCE
4) SOCIAL NETWOKING & DIGITAL PLATFORMS
5) CONTENT MARKETING: Relevant 6) SOCIAL MEDIA CALENDAR
7) SOCIAL MEDIA ANALYTICS
8) TAKE FEEDBACK, COMMUNICATE, MEASURE, IMPROVIZE
9) WORK TOWARDS ROI & HUMANIZE YOUR BRAND! Do not Automate!
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www.ananthv.com
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www.ananthv.com At this stage: We discussed -
CASE STUDIES – Actual case study based on ROI and the process and steps we took including statistics, LIVE and real-time metrics, tools etc to deliver SALES ROI using Digital Marketing and Social Media.
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www.ananthv.com
5 steps: Creating a balanced and targeted digital marketing campaign https://ananthv9.wordpress.com/2016/04/09/5-steps-creating-a-balanced-and-targeted-digital-marketing-campaign/
At this stage: We worked on -
- Creating Your own BLOG and Blog post- Core plugins, Blog dashboard, widgets, topics such as tags, categories, SEO, New posts, Media, etc- Blogging as a Professional or a BRAND - Steps and process for Creating your own ADS as a BRAND Using: - - - Facebook ADS - - - Google Adwords
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www.ananthv.com DAY 2:
We did a Quick recap and then worked on Hands-on:
- Creating and using Twitter and facebook as a Brand or a Professional- Google Analytics- Facebook insights- Twitter insights- Case study approach- LIVE dummy campaign of creating a Social media marketing and Digital marketing campaign using Blog, Twitter, Facebook and other process, tools etc to design a campaign and share it LIVE with Q & A.- Q & A
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www.ananthv.com If you have any queries, feel free to reach me
across any of these platforms:
Twitter @AnanthV9Facebook.com/AnanthV9www.ananthv.com
THANK You for your time.
Have an amazing and resourceful connect ahead.
Be WellAnanth V
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