Digital Marketing the best approach to reach your customers
Digital Marketing has been proved to be the most effective while reaching out to
the customers. Whether its real estate or any other industry, Digital Marketing has
been extremely successful for its low cost and excellent reach ability. In a country
like India where the population is high it is extremely important to reach right
target customers.
Filtering the customers as per their needs and successfully pitching the product can
be done best through Digital Marketing. So let us now specifically talk about the
effect of digital marketing on the real estate business while seeking targeted
customers. Technology has always played a pivotal role in our life and in the last
few years it has grown at a large scale in every aspect of life. Real Estate in India
has found new contrivance for marketing and pushing sales and revenues, termed
as real estate digital marketing.
Whether high or middle or low end, the journey of real estate customers initiates
with online search. Indian customers are excessively using Internet in order to
search and research before investing in value products like real estate.
Recent survey claims that in India when we have more than 200 million users
online (the creamy layer of India’s marketplace that consist of high net worth
individuals to middle class and low middle class) then no real estate company can
ignore the role of Internet and online marketing in such a vast market place. It has
been evident through a survey that now real estate companies in India are
indulging into digital marketing for reducing their market spends and enhancing
business and conversion rates. In a survey by Assocham it has been found that real
estate firms in India spend almost Rs. 2, 500 crores every year over
advertisements and marketing.
Out of that 25% is spent directly on digital marketing. With such a major
expenditure over Digital Marketing, it can be said that real estate organisations
have now approved the efficiency and effectiveness of it through web design and
development services and various other tools. The major question lies here that
how to boost sales and reach ability through the use of online marketing? As an
answer we list out seven ways in which real estate sales can be boosted
successfully:
Conversation generation through Customers Blog creating
Company strategy development and campaigning from conversion
perspective
Customer engagement through Email, Blog, Social Media, Forums and
others
Extensive and proper Marketing on Vertical Search Engines
Advertising improvement and SEM- Targeting, Budgeting and ROI when
Search Engine Optimization services does not work well
Real Estate Second Screen Marketing
Real Estate Video Marketing