Download - Digital Marketing: Disruption or Revolution?
Disruption or Revolution?
Expertise
Branding. Entrepreneurship. Social Media. Publicity
Accolades
Spirit of Service
Professional Affiliation
Adult Learning Network
Published Books
Media & Publicity
More than 270 interviews/feature in 7 years from over 40 local and international media
Social Media
Digital Marketing
Opportunity Overview
Quick Recognition (QR) Code
Usage Practicality
• Size matters
• Height matters
• Work on flat surface
• Never have it on moving objects
Best Practices
• Verify emails
• Force like Facebook
• Offer an incentive
• Share the deal with friends
• Interact with users (eg. Question and answer)
Future Potential
• Retail without Walls (Korea)
• Exhibit without a booth
• QR inner circles
How can you create buzz on social media?
P – Purposeful!
Best Content
| Educate | Entertain | Engage |
A – Addictive!
Best Content
| Prediction | Scenario | Other Possibility |
Best Content Prediction | Scenario | Other Possibility
“What if…?”
“Why not…?”
Best Content Prediction | Scenario | Other Possibility
“What’s going on?”
Best Content Prediction | Scenario | Other Possibility
Infographics Examples
Now, it’s your turn!
1. 2. 3.
C - Concise!
Good Content
Do it under 140 characters…
Good Content Be Concise
Get to the Point!
Good Content Be Concise
It’s about Showing; not Telling!
Good Content Be Concise
Schedule it!
Good Content Be Concise
E – Emotional!
Better Content
| Think | Feel | Act |
~ Unexpected Twist ~
Better Content Laugh, cry, think
~ Collective Voice ~
Better Content Laugh, cry, think
~ Montage ~
Better Content Laugh, cry, think
no longer a topic, it’s a movement
Social Media Trend #1
Google Plus sharing increases your web ranking better than others
Social Media Trend #2
The Word “Social Media” will be redundant in 5 years time.
“Platform” may be the new word
Social Media Trend #3
Attributes of Great Websites
10 best practices
Fast Loading (Speed) balance information & graphics
#1
Optimal Information/Length (Comprehensive vs Concise)
#2
Easy Navigation (User-focus)
#3
Aesthetic Appeal (Branding, Language, Image &
Colour) #4
Copywriting (Think Local Write Global)
SEO #5
Dynamic + Social (Mobile-enabled, Social Media Integration
& Live Feed)
#6
Analytics (Track everything)
#7
Get the Right Training!
The time is NOW