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DIPLOMA
Module 3: Social Media Marketing - By: Tamer Abdulbaky
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About: Tamer Abdulbaky
Find me :
Website: http://www.tamerbaky.com
Youtube: https://www.youtube.com/c/tamerbaky
Facebook: https://www.facebook.com/tamerbaky
Twitter: https://www.twitter.com/tamerbaky
Linkedin: https://www.linkedin.com/in/tamerbaky
Behance: https://www.behance.net/tamerbaky
Google+: https://www.plus.google.com/+TamerBaky
Instagram: https://www.instagram.com/tamerbaky
Pinterest: https://www.pinterest.com/tamerbaky
SlideShare: https://www.slideshare.net/tamerbaky
• MBA in Marketing
• Diplomas in Digital Marketing
• B. Sc. Applied Arts
• Google Analytics Certified
• Google AdWords Fundamentals Certified
• Google Search Advertising Certified
• Google Display Advertising Certified
• Google Mobile Advertising Certified
• Google Video Advertising Certified
• Mini MBA
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Why Social Media?
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Coca-Cola Case Study
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Traditional Marketing
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Internet Marketing
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The start of the Revolution
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Before you start
Be sure that your brand
name in all social media
platforms is the same name
in the brand’s websitehttps://www.namechk.com
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Before You Post
The 12-Step Social Media Checklist
Is the message educational or entertaining?
Is the voice correct?
Is it too long?
Is the URL correct?
Should I target a specific audience with this message?
Did I use the right keywords and hashtags to maximize exposure?
How many times have I already posted something today?
Did I spell check?
Will I be okay with absolutely anyone seeing this?
Is this reactive communication or is it well thought-out?
Did I make the most of visual content—images, video, slides?
Did I make the most of my update text—headline formulas, polls, quizzes?
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Social Media Plan
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1- Current Situation
http://www.fanpagekarma.com
http://www.likealyzer.com
https://www.socialbakers.com
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2- Competitors Analysis
http://likealyzer.com
https://www.socialbakers.com
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3- Business objective on Social
Media
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4- Who are we talking to?
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5- Brand purpose on Social
Media
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6- The Voice of THE BRAND on Social
Media
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7- The Visual of The BRAND on Social
Media
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8- Content Pillars
Digital
Activations
20%
Product
Related
40%
Humor
40%
Example
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9- Content Plan
Desired
Action:
FrequencyObjectiveChannelsContent type Desired
Action:
FrequencyObjectiveChannelsContent type
• Share posts
• Comment
• Add Photos
• Like
• Re tweet
2 posts/dayAdd value and
increase
engagement
• Google +
Posts/Photo
with special
design
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10- Annual Events Calendar
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10- KPIs
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11- Budget
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Huawei Case Study
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THANK YOUTamer Abdulbaky
www.tamerbaky.com
+966 53 77 915 77
+20 10 200 28 222