Download - Digital diversions workshop
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Fusion15 Student Case Competition, 1 November 2015
Digital Diversions
Mark Smalley, The IT Paradigmologist
Chris FreiTopconf
www.linkedin.com/in/marksmalley
@marksmalley
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Topics
• Digital Relationships
• Digital Enterprise
• Governance of IT
• Digital Ethics
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Digital Relationships
Admit it, we have a problem
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What kind of relationships
do you have with your apps?
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Digital Relationships
EXERCISE
• Split into 3 groups, each with the same assignment
• Present the kinds of relationships that people have with the
information systems that they use
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Rick Mans
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Celebrity Sweetheart
Stepmother Janitor
Low High
Low
Hig
h
What kind of apps do you use?
# S
ocia
l likes
# Social interactions
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• Very popular, lots of updates
• Removing this app would cause a revolution
• Your sweethearts?
Sweetheart
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• Some people like it but most are indifferent
• Replacement inconvenient but no protests
• Your janitors?
Janitor
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• Great interest but what’s the actual value?
• Don’t worry if it disappears, there’ll be another sexy star before long
• Your celebrities?
Celebrity
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• Nobody likes using it but they have to
• Replacing this app would make people’s business lives a lot easier
• Your stepmothers?
Stepmother
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• Like / unlike
• Friend / unfriend
Develop a relationship
with your apps
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• Like / unlike
• Friend / unfriend
And let your apps develop
a relationship with you…
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Digital Enterprise
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Digital Enterprise
• Enterprises’ customers, employees and partners want to
interact and transact both with people and digitally,
depending on their mood and needs.
• They want a say in how they interact.
• They want the experience to feel good, and be quick and
easy – they have better things to do with their lives.
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Digital Enterprise
• The IT department’s challenge is to provide better
functionality, do it quicker and more often than they’re used
to, and reduce outages and performance issues to a
minimum while not over-spending.
• Enlightened IT departments can deliver the goods but the
enterprise is only going to get value out of this investment if
IT’s business partners are equally competent dancing
partners.
• It take two to tango.
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Digital Enterprise
EXERCISE
• Split into 2 groups: a business unit and an IT department
• Business unit: present a list of 5-10 core primary activities
regarding the use of IT
• IT department: present a list of 5-10 core supporting
activities regarding the provision of IT
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Use
r O
rg
Demand
SupplyUse
InfoSyst
IT Org
ITSM
BIM
AD/AM
Demand, supply and use of IT
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Use
r O
rg
Demand
SupplyUse
InfoSyst
IT Org
ITSM
BIM
AD/AM
ISO 20000ITIL®IT4ITTM
BiSL®
ASL®2 ISO 16350
Demand, supply and use of IT
ISO 38500 COBIT®TOGAF®
BRMBOK®
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Use
r O
rg
Demand
SupplyUse
InfoSyst
IT Org
ITSM
BIM
AD/AM
Help business people become better drivers
Van Haren Publishing
free e-book BiSL PG
http://bit.ly/1Qs7jrI
• Investments
• Requirements
• Prioritization
• Delegation to IT
• User procedures
• Acceptance
• Effective use
• Value realization
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Business Information Services Library
ww
w.a
slb
islf
ou
nd
atio
n.o
rg
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Why?
• Better decisions (investments)
• Better use (ROI)
• Easier communication with IT partners (staff satisfaction)
• Demonstrable management of I&T assets (governance)
What?• Process model for BIM
• Implementation guidance
• Good practices
• Recognized by ITIL®, COBIT®
• Training and certification
Who?
• System owners
• BIM/BA/PO roles
• Business sysadmins
• Super duper users
Van Haren Publishing
free e-book BiSL PG
http://bit.ly/1Qs7jrI
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Digital Enterprise
Digitally capable business partners:
• Understand which information and related technology
enables them to survive and succeed
• Interact effectively with their IT partners
• Integrate the digital and the human components in the
end-to-end business process
• Ensure that the users are engaging with the digital
enterprise effectively and are not ‘left to their own
devices’
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itSMF.se Studieresa, Köpenhamn, 25 September 2015
Weird talk
Mark Smalley, The IT Paradigmologist, ASL BiSL Foundation
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itSMF.se Studieresa, Köpenhamn, 25 September 2015
Weird workshop
Christian F. Nissen, CEO, CFN PeopleMark Smalley, The IT Paradigmologist, ASL BiSL Foundation
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User OrgDemand
SupplyUse
InfoSyst
IT Org
Governors
Operations Operations
Management Management
Evaluate
Mo
nit
or M
on
itor
Evaluate
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Workshop
EXERCISE
• 3 groups: governors, business managers, IT managers
• Each group considers the relationships and interactions
between them and the other 2 groups and identifies
desired behaviour from the other 2 groups (30 minutes)
• Each group reports back to the plenary group (5 minute
each)
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Workshop itSMF Sweden in Copenhagen
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Workshop itSMF Sweden in Copenhagen
Business concerns
• expanding the business quickly and getting IT to support this growth
• their lack of control over IT
• being misunderstood and undervalued by the governors, which resulted in
allocation of fewer resources
Desired behaviour from IT
• speed up the deployment of standard solutions such as those need to equip
new stores
• embrace the company’s innovative spirit and collaborate better and quicker on
pilots such as ‘print your own shoes’
Desired behaviour from governors
• measure the business not with detailed (and in their opinion misleading) KPI’s,
but more along the lines of the direction in which they were proceeding
• use more holistic KPI’s that represented how they were performing as part of
the whole enterprise
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Workshop itSMF Sweden in Copenhagen
IT concerns
• scaling up and down to respond to changeable business demands (finance was
not a problem – the business divisions had sufficient budgets)
• the gap between corporate strategy and the strategies of the semi-autonomous
business divisions
• not being involved in IT decisions in the business
Desired behaviour from business
• provide better requirements as to what they want to achieve
• provide clearer communication channels to prevent IT being bombarded from
multiple directions with unclear authority
• prioritize between the various business divisions which investments have the
highest priority (to this goal an IT board within was proposed, in which the IT’s
CIO would participate)
Desired behaviour from governors
• ???
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Workshop itSMF Sweden in Copenhagen
Governor concerns
• IT is just an administrative resource: the IT department is subordinate to the
business profit centres
Desired behaviour from business
• take more responsibility for achieving their goals
Desired behaviour from IT
• listen to do what the business needed
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Workshop itSMF Sweden in Copenhagen
Takeaways
• realisation that relationships and behaviour are often neglected, when
analysing and improving governance
• ‘management of management’ as a moving window that can be applied to all
levels of management, is a pragmatic definition of governance
• business people may need to talk to IT people more than the other way around
• IT people feel somewhat vulnerable when engaging with the business
• comparing the IT department to a cartoon character was an interesting way of
making a point: “Nobody wants to be Goofy”
• the triangle governors-business-IT can be seen as a family where governors are
the parents and business and IT siblings who either solve their differences
themselves or plead that their parents intervene
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©2009 Capgemini. All rights reserved
Digital Ethics
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35© Smalley.IT@marksmalley
Insert "Title, Author, Date"
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©2009 Capgemini. All rights reserved
Trolley Car Dilemma
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Insert "Title, Author, Date"
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©2009 Capgemini. All rights reserved
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Digital Ethics
Picture the scene: You’re in a self-driving
car and, after turning a corner, find that
you are on course for an unavoidable
collision with a group of 10 people in the
road with walls on either side. Should
the car swerve to the side into the wall,
likely seriously injuring or killing you, its
sole occupant, and saving the group? Or
should it make every attempt to stop,
knowing full well it will hit the group of
people while keeping you safe?
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Digital Ethics
EXERCISE
• Split into 3 groups, each with the same assignment
• Present the right ‘pedestrian-wall’ decision and underlying
considerations
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Digital Ethics
Research findings
• Most people were willing to sacrifice the driver in
order to save others (unless they were the driver)
• 75% of respondents said it moral to swerve, but only
65% said the cars would be programmed to swerve
• On a scale from -50 (protect the driver) to +50
(maximize lives saved), the average response was +24
• Most participants were comfortable with utilitarian
AVs programmed to minimize an accident’s death toll
Source: www.iflscience.com/technology/should-self-driving-car-be-
programmed-kill-its-passengers-greater-good-scenario
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Hit mode:
Child
Pedestrian
Wall
Pedestrian
Wall
Digital Ethics
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Tesla
Tesla chief executive Elon Musk :
• "It should not hit pedestrians, hopefully"
• “If the car is involved in a collision, the driver is still liable”
• "The driver cannot abdicate responsibility – that will come
at some point in the future"
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Volvo
Volvo chief executive officer and president Håkan Samuelsson:
• "We are the suppliers of this technology and we are liable
for everything the car is doing in autonomous mode"
• "If you are not ready to make such a statement, you
shouldn't try to develop an autonomous system"
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Fusion15 Student Case Competition, 1 November 2015
Digital Diversions
Mark Smalley, The IT Paradigmologist
Chris FreiTopconf
www.linkedin.com/in/marksmalley
@marksmalley
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Perceived
survivor support
Perceived
justice
Perceived
safety
OTHER RESOURCES
human, financial, social capital etc.
INFORMATION SYSTEMSSOCIETAL
BENEFITSSERVICE
OUTCOMES
Research
Training
Classified
information
Open source
information
SERVICE
FUNCTIONS
Build
Plan
Use
IS functions
Business & IT
Run
More effective
judicial
proceedings
Higher %
solved cases
Better victim
rehabilitation
Be
tte
r
co
mm
un
ica
tio
nBetter IS
functionality
Fewer/shorter
IS outages
More
secure IS
IS outcomes
From techno-babble
to societal benefits
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Bus Mgt App Dev
Bus Ops IT Ops
Plan Build
Use Run
Info
Syst
Differing perspectives
on information systems
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Project management
A
B
Mess management