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Digital Design Trends for 2017 & Beyond
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Steve MarkEve
Markell TJ
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Design for Multi-Channel Content
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Why design for multi-channel content?
• Audience is found on multiple platforms / channels
• BP audience grew from 200,000 to 1.2 million on LinkedIn
• Email voted the #1 metric for measuring content marketing success
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Content First Design
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Content is king.Design is queen.
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Cards
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Foundation Center
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Typography
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Bold & custom fonts with striking imagery and video
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Customized to content Type as image
Integral part of page composition Larger headlines
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Decline of Flat Design
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NPF - Textures
Baldor – CTAs
Stripe - Backgrounds
Spotify - Cards
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Asymmetry (& new symmetries)
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Incomplete grid
Breaking the plane Split screen
Diagonals
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Mobile Only Design
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Why Mobile Only?
• Over 25% of the world is mobile-only
• In the US, 10% of adults are mobile-only
• In the US, people spend 65% of their digital time on mobile.
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Animation
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Navigation
CTAs Radial Menu Buttons
Counter
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Patterns
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AR and VR
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Charity Water VR Pokémon Go
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About Beaconfire RED
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CONFIDENTIAL 25
Since 2001, Beaconfire RED has helped more than 250 leading nonprofitsgrow and transform their brands.
We create digital campaigns, design user-centric websites and apps, and develop technology solutions that engage visitors and increase revenue.
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CONFIDENTIAL 28
Want to Know More about Our Services?
• Visit www.beaconfire-red.com/our-services and www.beaconfire-red.com/our-work to learn more.
• Or email Liz Murphy at [email protected] or phone 571-814-2219.