Download - Digital Culture - Gastcollege KdG 2016
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Theory vs. Reality
Yves Van Seters, Marketing Organization IBM BeneluxAdil Marbouh, Student, KdG12 December 2016 - Karel de Grote Hogeschool - Antwerpen
Digital Culture
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IBM is een “Chillax” bedrijfje. Imane, Deelneemster Zuiddag
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It all started with…
C-T-R 1911
Scales
Time RegistersClocks
Tabulators
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IBM made a difference throughout history
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Space ProgramsAppolo projects
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Banking IndustryMagnetic stripe
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RetailUniversal Product code
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ChessDeep Blue
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Consumer ComputingPersonal Computer
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TravelSabre electronic reservation
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Health CareExcimer laser surgery
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Computer technologyFirst Hard Disk Drive - 5Mb Storage
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Computer TechnologyMainframe to Microserver
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ChemistryRevolutionary Polymers (by accident)
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AutomotiveBattery 500
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Renewable EnergyIBM Sunflower
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Cognitive technology (Ai)Watson
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HealthcareWatson Oncology,, Watson Clinical Trial Matching
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Cognitive MusicWatson Beats
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Cognitive ToysTJBot
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External Relations
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School vs realiteit
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Pers
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Blogs
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Social Strategy
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Influencer Marketing
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Social Strategy
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Social Strategy = content recycling
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+20% registratie
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Thank You !