Download - Digital Audio Trends!
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1Digital Audio Trends! ,
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3 Its NOT a TREND - its a BEHAVIOR
ADiO , , ! .
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! , , PLAY , ! ( CPM) ,
7 ! , , Digital Tracking, Targeting and Retargeting , , ,
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10MEDIA KIT11
, case study: : 12" :5 " :160,000 (160CPM) TRI 31.1% 18 .
PLAY
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: : 13" :15 " :500,000 (500CPM) TRI 53.1% 18 .
PLAY 2 , case study
: : 13" :15 " :500,000 (500CPM) . , 60,000 CTR 0.12%
PLAY 3 + , case study
3 case study15
4Digital Tracking, Targeting and Retargeting , 16 , , . 5
17 6 " 1SPOT10-15350,00020%24,500 "2HOT SPOT15-20500,00025%30,000 "3BASIC5-10200,00015%14,400 "** . ** : 4 " CPM. . 20 ; mp3. 30 ; mp3. . 30 201418
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