DIGITALADVERTISING
MEDIA KIT
JACKSON STATEUNIVERSITYVETERANS MEMORIAL STADIUM
P.O. BOX 6439LAUREL, MISSISSIPPI 39441
800.268.3260
WWW.CAPTURION.COM
DIGITALADVERTISING
MEDIA KIT
P.O. BOX 6439LAUREL, MISSISSIPPI 39441
800.268.3260
WWW.CAPTURION.COM
WHAT’S INSIDETHE HISTORY OF JACKSON STATE UNIVERSITY
BENEFITS OF OUTDOOR ADVERTISING
MAIN VIDEO BOARD BREAKDOWN
MAIN VIDEO BOARD PRICE PACKAGES
RIBBON BOARD DISPLAY BREAKDOWN
RIBBON BOARD PRICE BREAKDOWN
REAR VIDEO BOARD ADVERTISING
A-FRAME SIGNAGE
OF JACKSON STATE UNIVERSITYTHE HISTORY
JACKSON, MISSISSIPPI DEMOGRAPHICS
Jackson State University has a distinguished history, rich in the tradition of educating young men and women for leadership, having undergone seven name changes as it grew and developed. Founded as Natchez Seminary in 1877 by the American Baptist Home Mission Society, the school was established as Natchez, Mississippi “for the moral, religious and intellectual improvement of Christian Leaders of the colored people of Mississippi and the neighboring states.” In November 1882, the school was moved to Jackson; in March 1899, the curriculum was expanded and the name was changed to Jackson College.
The State assumed support of the college in 1940, assigning to it the mission of training leaders. Subsequently, between 1953 and 1956, the curriculum was expanded to include graduate and bachelor’s programs in the arts and sciences; the name was then changed to Jackson State College in 1956.
Further expansion of the curriculum and notable building program preceded the elevation of Jackson State College to University status on March 1974. In 1979, Jackson State was officially designated the Urban University of the State of Mississippi. Presently, Jackson State University, a public, coeducational institution, is supported by legislative appropriations supplemented by student fees and federal and private grants.
JACKSON POPULATION: 688,422Male: 320,116 46.5%Female: 368,306 53.5%
Age: 18-24 4.7% 25-34 16.7% 35-44 19.0% 45-54 21.8% 55-64 16.7% 65-74 11.3% 75+ 9.7%
OCCUPATION SUMMARY:Administrative 13.8%Blue Collar 10.3%Clerical 8.5%Homemaker 14.4%Professional/Technical 26.3%Retired 16.4%Sales/Marketing 5.5%Self Employed 2.6%Student 2.2%
HOUSEHOLD INCOME:Less than $20,000 27.7%
$20,000 – $29,000 13.1%
$30,000 – $39,000 11.7%
$40,000 – $49,000 10.0%
$50,000 – $74,000 17.0%
$75,000 – $99,000 9.1%
$100,000+ 11.4%
OF OUTDOOR ADVERTISINGTHE BENEFITS
POTENTIAL IMPACT FOROUTDOOR ADVERTISEMENT
Outdoor costs less per thousand viewers, or per GRP, than any other medium. And this is true for every market, large and small.
As broad example of media cost comparisons, outdoor delivers:
• Approximately 3.3 times as many prospect impressions per dollar than radio.
• More than 3 times as many prospect impressions per dollar than television.
• More than 6.6 times as many prospect impressions per dollar than newspapers.
• More than 5.5 times as many prospect impressions per dollar than magazines.
• And 10.3 times more impressions than the cost of direct mail.
Source: Outdoor Advertising Association of America
• Traffic Count: 44,000 Daily
• University Medical Center
• State Capital Building
• Baptist Medical Center
• VA Hospital
• Intersection of Woodrow Wilson and State Street
• Slow Traffic producing long read time
• Local Area Residents
• Jackson State Students and Alumni
• Visitors team Students and Alumni
• Local Employees and City Workers
• Mississippi High School State Football Games
TOTAL REACHOutdoor is the most universal of all advertising media, exposed to virtually everyone who goes out of the house to work, shop or play. Outdoor provides broad, fast market reach.
HIGH FREQUENCYBecause of its continuous presence, outdoor is capable of producing frequency levels unmatched by any other medium.
CONSTANT EXPOSUREOutdoor delivers your message over and over, seven days a week, month after month.
FLEXIBILITYYou can place your outdoor advertising in locations reaching everyone coming into or leaving your specific market area. You can pinpoint your prime marketing areas exactly.
LOW COST PER THOUSANDNo other advertising medium reaches as many people, as often.
IMPACTOutdoor advertising’s large physical characteristics create greater visual impact on your audience. Outdoor is big, bold and colorful.
THE LAST WORDOutdoor advertising is the final reminder of your product or service; it’s the point of sell before the point-of-sale. Outdoor advertising bridges the gap between the in-home message and the out-of-home purchase. And the advantage of the “last word” is never more evident than when it comes to last-minute, impulse buying.
MAIN VIDEO BOARDBREAKDOWN
Take advantage of this unique advertisement opportunity on the Main video board at MS Veterans Memorial Stadium. Customers have the ability to utilize (2) two different locations on the board for advertisement in (3) three different ways.
• MAIN REPLAY AD SPOT: Instant Replays
• 30 SECOND AD/ COMMERCIALS: Pre-Game/During Game
• LOWER LEFT AD ROTATION: Pre-Game/During Game
MAIN REPLAY AD SPOT• Includes all touchdowns and field goals. Also, includes greats
plays and or controversial calls.
• Approximately 100 replays per event.
• Customer receive logo before and after video clip.
30 SECOND AD/ COMMERCIALS• During a game, customers can run 30 second commercials to
advertise their company.
• With commercials during an event, clients can reach up to 68,000 fans at one time with advertisments on the main video board.
LOWER LEFT AD ROTATION• The lower left hand section of the board is dedicated strictly
to rotating sponsor logos/graphics. Customer logos are given a 10 second showing and rotated with other customers throughout the duration of the game.
• Lower Left Rotation (10 seconds)
MAIN VIDEO BOARDPRICE PACKAGES
QTY DESCRIPTION(3) 30 Sec Ad Pre Game(2) 30 Sec Ad During Game(1) Quarter of Sponsored Replays(1) Lower Left Ad Rotation
COST PER PACKAGE: $60,500
GOLD PACKAGE
FAN CAMQTY DESCRIPTION(2) 30 sec Fan Cam During Game
COST FOR SEASON: $10,000
REPLAYSQTY DESCRIPTION(1) Quarter of sponsored replays
COST FOR SEASON: $10,000
SPONSORED PLAYS/TIME OUTSQTY DESCRIPTION(TBD) Company Logo on Video Board during
Injury Time Out/ First Down, etc.
COST FOR SEASON: $10,000
A LA CARTE
QTY DESCRIPTION(2) 30 Sec Ad Pre Game(1) 30 Sec Ad During Game(1) Quarter of Sponsored Replays(1) Lower Left Ad Rotation
COST PER PACKAGE: $42,000
SILVER PACKAGE
QTY DESCRIPTION(1) 30 Sec Ad Pre Game(1) 30 Sec Ad During Game(1) Lower Left Ad Rotation
COST PER PACKAGE: $20,000
BRONZE PACKAGE
BREAKDOWN
RIBBON BOARD DISPLAYWith Ribbon Display packages, customers can advertise in a variety of ways and in multiple areas located throughout Veterans Memorial Stadium. There are a total of 5 different ribbon boards located in the stadium. Ribbons will be highly visible especially during televised games. Note every game is televised locally.
Will have 5 Ribbon Boards with 2 located in each end-zone, also one underneath the static scoreboard located in the North end-zone.
THREE NORTH ENDZONE RIBBON BOARDS
TWO SOUTH ENDZONE RIBBON BOARDSNEXT TO TEAM LOCKER ROOM ENTRANCES
TIME ALLOWED IN 10 SECOND SPOTS(BASED ON ACTUAL CLOCK TIME)
714 POSSIBLE AD ROTATIONS BASED ONLY ON CLOCK TIME
180 Pre Game Clock Allowed Time (10 Sec Spots)90 1st Qtr. Clock Allowed Time (10 Sec Spots)12 Qtr. Break 1 Clock Allowed Time (10 Sec Spots)90 2nd Qtr. Clock Allowed Time (10 Sec Spots)150 Halftime Clock Allowed Time (10 Sec Spots)90 3rd Qtr. Clock Allowed Time (10 Sec Spots)12 Qtr. Break 2 Clock Allowed Time (10 Sec Spots)90 4th Qtr. Clock Allowed Time (10 Sec Spots)
QTY DESCRIPTION(27) 10 Second Ad Pre Game(39) 10 Second Ad In Game(66) Total 10 Second Ads
COST PER PACKAGE: $33,000 YEARLY
LED RIBBON BOARD GOLD PACKAGE
QTY DESCRIPTION(15) 10 Second Ad Pre Game(30) 10 Second Ad In Game(45) Total 10 Second Ads
COST PER PACKAGE: $22,500 YEARLY
LED RIBBON BOARD SILVER PACKAGE
QTY DESCRIPTION(12) 10 Second Ad Pre Game(12) 10 Second Ad In Game(24) Total 10 Second Ads
COST PER PACKAGE: $12,000 YEARLY
LED RIBBON BOARD BRONZE PACKAGE
RIBBON BOARDPRICE PACKAGES
ADVERTISING
REAR VIDEO BOARD
SEASON PACKAGE: $2,500 PER MONTHSold Annually, content will be delivered in a static vinyl format. Customers will have the ability to promote multiple ad campaigns during the annual contract. Production fees do apply.
• Approximate Size: 25’ft H x 65’ft W
• Illumination Dusk to Dawn
• Billboard Vinyl is 1,625 sq. ft at $1.50 per sq ft. plus $500.00 to install
• Total Production Charges= $2,937.50 (vinyl and installation only)
Imagery ©2013 Google, Map data ©2013 Google
SEASON PACKAGE: $6,500 Sold annually, content will be delivered in a static vinyl format. Customers will have the ability to promote multiple ad campaigns during the annual contract. A great way to get your message where you want it with ease. These signs are placed sin the end zones of the field, which make them highly visible during touchdowns, field goals or scoring drives on TV games and the Video Board.
• Approximate Size: 8’ FT H x 2’-9 !”ft W
• Field Level Position
• Availability in North and South End Zones
A-FRAMESIGNAGE
P.O. BOX 6439LAUREL, MISSISSIPPI 39441
800.268.3260
WWW.CAPTURION.COM