Download - Dgr sps16 domo-final-deck
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#SPS16
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KeyStrategiesToTurnInsightsIntoActionIn2017:HowB2B
OrganizationsCanActivateTheMarketingDataTheyNeedToDriveConversionsAndConversations
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#SPS16DemandGenReport:@DG_Report
AndrewGaffney:@agaffneyDomo:@domotalk
DanRoden:@certifiedhay
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HowAreWeDoing?
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FeaturedSpeakersMODERATOR:AndrewGaffneyEditorialDirectorDemandGenReport
Dan RodenSr.Director,ProductAdvocacy
Domo
@certifiedhay
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Know Your NumbersDan Roden, Sr. Director, Product Advocacy
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CONFIDENTIAL 9
In your own words…
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CONFIDENTIAL 10
Houston, here’s your problem.
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CONFIDENTIAL 11
Problem
Impact
I don’t know which lead sources are the most valuable to sales team!
• When budget is tight, I don’t knowwhere can I safely trim back.• I don’t have data to support mylead quality for sales. (Ugh!!)
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CONFIDENTIAL 1212
Lead Source
Website
CRM
Financial System
Sales Funnel
Stage 1Stage 2Stage…
Closed Deal!!!
ROI
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CONFIDENTIAL 13
Domo case study
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CONFIDENTIAL 14
Map it out.
MARKETING SALES FINANCE
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CONFIDENTIAL 15
FOUNDATIONAL
RETURN
INDICATOR
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CONFIDENTIAL 16
Velocity metrics
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CONFIDENTIAL 17
Now what?
• Effective metrics are derived from solving problems.
• Can you define the conversion path on paper?
• You must create a common thread.
• Define a measurement process.
• Leverage technology to manage and report.
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Thank You
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#SPS16
HowAreWeDoing?
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#SPS16
Q&A/SpeakersMODERATOR:AndrewGaffneyEditorialDirectorDemandGenReport
Dan RodenSr.Director,ProductAdvocacy
Domo
@certifiedhay
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#SPS16
JoinUsIn-PersonFeb.20-22,2017
www3.demandgenreport.com/LLS16
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