Download - DFA Social Media Class at AgConnect 2013
SOCIAL MEDIA 101
Getting Started
Jan 2013
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Don Schindler• Grew up on family farm in southeast Missouri
• Submariner• Mizzou / ND grad
• been working the internets since 1999
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SOCIAL MEDIA
SUCKS!
Ipsum lorem dolor sit ametKids adopted it
first.
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It’s not easy.
http://www.flickr.com/photos/twon/2291999837/sizes/o/in/photostream/
Real-Time Forever• Face-to-Face, instant
message, and cell phone are real time communications but they are also fleeting.
• Social Media is real-time communications that can be permanent and spread virally.
• Should that scare you? Scares me.
• But that doesn’t mean you shouldn’t use it.
Real-Time Forever
YOUR AUDIENCE HAS AN AUDIENCE
AND THEIR AUDIENCE TRUSTS THEM OVER YOU.
HOW MANY PEOPLE KNOW THAT HE REALLY DISLIKES
BEING HERE?
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HOW TO GET STARTEDFirst things first
Who R U?
• To (target audience), (your name) is the (blank provider/service) of (blank) delivered through (blank).
• To the dairy industry, Don Schindler is a thought leader and producer of creative marketing and communications solutions delivered through digital technologies.
Brand Statement• What are you known for?
• What do you want to be known for?
• How will this benefit my farm?
Digital Footprint
What does your digital presence look like?
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• KNOWLEDGE• SPEAKER -OUT OF MY MOUTH
KNOWLEDGEBLOG - OUT OF MY HANDS
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Who do you know and how well?
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Twitter Handshake?
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<A HREF=“DON KNOWS” TARGET=“_BLANK”>DON
KNOWS HOW TO TALK THE TALK”</A>
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Your Website/Blog is Your Planet
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Lead everything back to your website
Blog / Website
Assoc. Websites
EmailSearch
Google Adwords
Youtube
Photo Sites
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Why blogs?• Search Engines love blogs• Easy to set up• Add photos, videos, text• Comments/Feedback• Easy to share• Easy to be mobile
• Reveal your personality
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Onscreen workshop• How to set up a blog• How to post• How to do a page
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Facebook Profile• This is you.• Stick to what you want to be
but be true to self.• Post, share, like• Videos and photos get the
most “shares” and “likes” (engagement)
• Text reaches farther• More content you produce, the
more chances you have to be noticed.
• Facebook is biased against newcomers.
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Facebook Page• Page is an entity like your
farm or company.• Contains relevant
information• Post videos, photos and
links• Gets “likes” instead of
friends• Tough to be noticed right
now• Search will change this
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Onscreen workshop• How to post• How to create a page• How to use lists
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Twitter Power
• Pros• Power of instant
conversations• Spread the word quickly
(depending on your following)
• Follow experts in many fields
• You can follow and possibly speak with people that wouldn’t normally be in your circle of influence
• Cons• Lots of noise (need
filters)• Lots of spam (careful of
bad stuff)• Lots of robots (machines
that are collecting people)
• Relationships are weak• At the mercy of Twitter
changes
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Third Party Apps• Hootsuite• Tweetdeck• Tweetbot• Twitter Mobile App
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Twitter Workshop• How to post• How to change background• How to use lists• How to search
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YouTube• 2nd largest search engine• More than 4 billion views
per day• 72 hours of video
uploaded every minute• Most younger audiences
prefer to TV• Comments available• You can edit, annotate and
drive traffic to other videos• Remember to drive back
to website
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YouTube Workshop• How to make a channel• How to upload a video• Keywords matter• How to spread the word
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Secrets to Social Media• Listen first• Comment positively (negative comments reflect on you
not the other person)• Share other’s information• Help others• Celebrate with others• Have a personality – be entertaining
• It’s all about building trust – honest, integrity, helpful
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Don Schindler• [email protected]
• donschindler.com• @donschindler
• Facebook.com/donschindler• 574-387-1688
Telling Our Story:Social Media
Kristi DaleDirector, Media Relations
and Public Affairs
If we don’t listen and act, someone else is going
to tell our story.
Our approach is twofold:• Expand DFA’s presence• Give members a voice
Developing DFA Channels
• Expanded DFA’s presence – Facebook, Twitter, YouTube – Multiple accounts for diverse audiences
• Emphasis on content– Rule of “three’s”– Personal, approachable
• Also changed approach for our farmer-owned brands
Engaging Members
• Empower farmers – Tell their own stories– Put a personal face on the industry– Lend credibility
• Make connections outside of ag• Educate and inform
Engaging Members
• Resource manual– Overview of channels, tips– When to respond– Security issues
• Delicious account– Online information hub that saves time– Answers “where do I begin?”
Questions?