The Entrepreneur
A person so highly talented that they are the only one
who can execute every task, answer every call, and reply to every email so as to save
the company from impending doom!
The Entrepreneur
In a time of drastic change, it is the learners who inherit the future. Eric Hoffer
Becoming a Marketer
It’s about mastering the three M’s:
1. The Market (Who)2. The Message (What)3. The Method (How)
And T.O.T.- O.T (When)
Target MarketingGetting to the Right People
• Who is your ideal client and prospect
• Where are they and what do they need (want)
• Where do they look and listen?
• How do you connect with them?
Target Marketing
• Building a marketing list and database
• Doing simple and effective market research
• Test your message, learn from the feedback
• What to keep: a solid message with pizzazz
The Language of Marketing
• Words that Sell (Richard Bayan)
• How do you talk about yourself
• Magic comes in threes
• Your look: logo and slogan
Articulating Your Value Proposition
• What you do and who you serve
• What they get and how they feel
• Telling your story – heartfelt and memorable
• Testimonials and Endorsements
Offer-Response Marketing
• Give them a reason to call, click or visit
• Apply Words that Sell to making offers
• Discounts, premiums, packages – promos
• Freebies, try-its and special reports – magnets
Implementing the 7 LevelRDS System
• Viral Marketing – spreading word of mouth
• Your database (CRM) is your business• Automation brings balance
• Understanding the business relationship
Networking – B.O.N.D
• People do business with people they know, like, trust, respect and are referred to.
• Its who you know and who they know
• Become a master of networking
• It’s all about BOND-ing and building
Building Your Marketing Plan
• Set up a few basic methods – visits, calls, emails, events and advertising.
• Use creativity and human energy, not money.
• Set up a calendar of events and promotions
• It’s 30% of your time, all the time.
Budgeting and Tracking
• It’s not spending, it’s investing – get an ROI
• Track what works and where leads come from
• Invest 10% of your intended revenue
• Reallocate and upgrade as you grow