Richard BoultonDeveloper Government Digital Service@rboulton
GDSRichard Boulton
GDSRichard Boulton
“User needs not government needs”
GDSRichard Boulton
“Start on GOV.UK”
GDSRichard Boulton
GDSRichard Boulton
GDSRichard Boulton
2,300,000 sessions108,000 used search167,000 total searches
Yesterday
GDSRichard Boulton
2,300,000 sessions4.7% used search
Yesterday
GDSRichard Boulton
2,300,000 sessions4.7% used search50% visited only a single page
Yesterday
GDSRichard Boulton
GDSRichard Boulton
2,300,000 sessions4.7% used search50% visited only a single page6.6% used browse features
Yesterday
GDSRichard Boulton
Analytics
GDSRichard Boulton
https://www.gov.uk/tax-disc
GDSRichard Boulton
https://www.gov.uk/info/tax-disc
GDSRichard Boulton
https://www.gov.uk/info/tax-disc
GDSRichard Boulton
“Make things openit makes them better”
GDSRichard Boulton
3000 clicks
1000 clicks
GDSRichard Boulton
GDSRichard Boulton
GDSRichard Boulton
BestBets
GDSRichard Boulton
Most clicked
GDSRichard Boulton
Most clicked
GDSRichard Boulton
GDSRichard Boulton
Popularity
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GDSRichard Boulton
Trends
GDSRichard Boulton
GDSRichard Boulton
GDSRichard Boulton
Challenges
GDSRichard Boulton
GDSRichard Boulton
GDSRichard Boulton
Analysts areGREAT
Richard BoultonDeveloper Government Digital Service@rboulton