Download - Developer Conference 11-6-13
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AspDotNetStorefront and DotFeed
This morning’s session is designed to explain the path ahead for AspDotNetStorefront and why DotFeed Cloud will add massive value.
• Exploration of AspDotNetStorefront• History of service-oriented framework (DotFeed)• Marriage of AspDotNetStorefront and DotFeed• Early hints to stir your imagination
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Admin
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Checkout Retention
About AspDotNetStorefront and where we are taking it.
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What we want (desperately) for our users:
• Add features• Minimal disruption• Easy upgrade
Additionally, the world of online computing is headed into the cloud.By extending our own reach into the cloud we can allow:
• Movement of data between storefront and other business applications• Owner defined manipulation of data• Sharing of destinations, managed costs
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Vortx Inc.- data management- data analysis- specifically e-commerce= bringing ‘data mobility’ to e-commerce users
2009, Enterprise Service BusChannel AdvisorNavisionStoneEdgeFishbowlSports South (distributor)
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September 2011,
Google Product Search
Refactored integration platform- insistence on services- massive scalability
Surfaced not the platform, but the application
“DotFeed for Google Product Search”
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Admin
BrowsingSearch/Nav.
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Sear
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esul
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Cate
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Pag
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CalculateCosts
Checkout Retention
Transform/Transport Engine
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DotFeed for Google Product Search
One app, representing massive potential:
Remember, we:• love data• want to give store-owners more freedom to work with their data• want to keep expanding the capacity of our storefront
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Admin
BrowsingSearch/Nav.
Hom
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Sear
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Pag
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CalculateCosts
Checkout Retention
Transform/Transport EnginePulll Transform Output l
8.x – 9.x
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Transform/Transport EnginePulll Transform Output l
ONE EXAMPLEFor Google:
PULL : All products are pulled
TRANSFORM:(a) Breaks products into ‘items’(b) Filters on storefront factors(c) Provides an interface so that owner of data can optimize(d) E.g. adding google taxonomy(e) Converted into XML
Output: Destination is Google endpoint.
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Transform/Transport EnginePulll Transform Output l
ANOTHER EXAMPLEFor Amazon:
PULL : All products are pulled
TRANSFORM:(a) Breaks products into ‘items’(b) Filters on storefront factors(c) Provides an interface so that owner of data can optimize(d) E.g. deleting all sales prices(e) Converted into XML
Output: Destination is FTP location for Amazon.
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Transform/Transport EnginePulll Transform Output l
ANOTHER EXAMPLE - DIFFERENTFor Google Trusted Stores:
PULL : All orders and shipments are pulled
TRANSFORM:(a) Owner of the data can use interface to make changes(b) E.g. add tracking data(c) E.g. add ‘reason for cancellation’
Output: Destination is Google Endpoint.
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Transform/Transport EnginePulll Transform Output l
How about this, to imagine?For managing topics:
PULL : All topics are pulled
TRANSFORM:(a) Owner of the data can use really cool drag/drop and search/replace and
preview interface to make changes(b) Versions can be stored and rolled back.(c) Topic navigation/hierarchy can be established
Output: Destination is back to the storefront.
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After a break, we’ll demo yet another app, this time all the way different.
First, though, did I cover it?
• Exploration of AspDotNetStorefront• History of service-oriented framework (DotFeed)• Marriage of AspDotNetStorefront and DotFeed• Early hints to stir your imagination