Download - Designing The User Experience Curve
Designing the User Experience Curve
The Perfect Hotel Experience
A More Typical Experience
The User Experience Curve
Meaningful
Pleasurable
Convenient
Usable
Reliable
Functional (Useful)
Focused on
Experiences(People, Activities, Context)
Focused on
Tasks(Products, Features)
© 2006 Stephen P. Anderson | poetpainter.com
SUBJECTIVE / QUALITATIVE
OBJECTIVE / QUANTIFIABLE
Has personal significance
Memorable experience worth sharing
Super easy to use, works like I think
Can be used without di!culty
Is available and accurate
Works as programmed
Prioritize Aesthetics (no, not Graphic Design) (visual, behaviors, sounds, psychology)
Design for FLOW (boredom vs anxiety)
Leverage Game Mechanics/Learning Theory (completeness)
Have a Personality
Create conversational and context aware interactions (“Adaptive Interfaces”; narrative IA structures)
Elicit Desire (Limited availability, limited access, curious and seductive experiences)Simplify, organize, and clarify
information
Display information visually
Reduce features and complexity
Are easier to understand
Use language for more natural interactions
Add features that support desired behaviors (o!ine browsing)
Have a believable story
Co-create value with customers
Connect people in community
Are part of a bigger system
Appeal to emotional, spiritual, and social values
Create a tolerance for faults at lower levels
Are tied to a person’s self-image, highly personal
Empower people to do things previously not possible
Creating Pleasurable Interfaces: Getting from Tasks to Experiencescreated by Stephen P. Anderson | poetpainter.com
“It is not enough that we build products that function, that are understandable and usable -we also need to build products that bring joy and excitement, pleasure and fun, and yes, beauty, to people’s lives.”
-Donald Norman
THIS IS THE “CHASM” THAT IS REALLY, REALLY HARD FOR ORGANIZATIONS TO CROSS
Hierarchy of Needs
AnticipationDurationIntensity
SensationDi!erentiation
Significance
1. First impressions count1
Checking in at a hotel...
People judge on looks ...
Unboxing your iPod
Computer Game Training Level
Computer Game Training Level
Create a nice design...
The Start Screen on BaseCamp...
Tours...
Interactive tours...
Newbie you
2. Attentive Service2
The doorman hailing a cab...
The waiter refilling your glass...
Opening a new line at the checkout...
Usability
Take Apple
3. Personalisation and customisation3
The barmaid remembering your favourite drink...
Customise your drink at Starbucks...
Customise your game characters...
Welcome people...
Customisation...
Personal recommendations...
4. Attention to detail4
Car doors...
Even the trash cans are themed...
Make quality evident in everything...
Create delightful experiences...
Use quality imagery and copy...
Attention to detail
Personality is important
Hello Andy
I'm Little MOO - the bit of software that will be managing your order
with us. It will shortly be sent to Big MOO, our print machine who willprint it for you in the next few days. I'll let you know when it's doneand on its way to you.
In the meantime you can track and manage your order at:http://www.moo.com/account
Remember, I'm just a bit of software. So, if you have any questionsregarding your order please contact customer services (who are real people) at:
http://www.moo.com/service
Thanks,
Little MOO, Print Robot
Easter eggs...
5. Feedback5
Something is happening...
Prevents you wasting time...
Manages expectations...
Help people solve their problems
Buttons give positive feedback...
Progress through the system...
Something is happening...
Facebook stream...
Google maps are fun...
Friendly and helpful feedback messages...
6. Make it fun6
We’re love collecting...
Particularly if there is payback...
What do points make...
Leaderboards...
Leaderboards...
We’re programmed to enjoy exploring
Collecting photos...
Collecting friends...
Collecting badges...
Points and Leaderboards...
Just start playing...
7. Create the perfect environment7
The Starbucks Experience...
The Virgin Lounge...
Vegas baby, yeah...
So where are the web examples?
http://www.flickr.com/photos/mpdehaan/
276497061
http://flickr.com/photos/seraphimc/107130125/
http://flickr.com/photos/fortphoto/1542210995
http://flickr.com/photos/tantek/132677060/
http://flickr.com/photos/
47313217@N00/1360279731
http://flickr.com/photos/fattytuna/357378839/
http://flickr.com/photos/kb-a/43723177
http://flickr.com/photos/davidz/235767673/
http://flickr.com/photos/glamhag/1894171628/
http://flickr.com/photos/mikeschmid/316595668
http://flickr.com/photos/aernout/486765071/
http://flickr.com/photos/ari/418042736
http://flickr.com/photos/paseodelsur/71971684/
http://flickr.com/photos/lauramary/1329843460
http://flickr.com/photos/giando/309134729
http://flickr.com/photos/more_pi-dah/442167479
http://www.flickr.com/photos/joshrussell/
1397913617/
http://flickr.com/photos/irrawaddyerik
http://flickr.com/photos/latitudes/263133495
http://flickr.com/photos/duncan/2084134925
http://www.flickr.com/photos/joeclark/1603186528
http://www.flickr.com/photos/xrrr/1295881382
http://www.flickr.com/photos/dryicons/2214368070
http://www.flickr.com/photos/vincross/184541034/
http://www.flickr.com/photos/tantek/272672701
http://www.flickr.com/photos/thehutch/
2168473863
http://www.flickr.com/photos/special/87276
http://www.flickr.com/photos/padsbrother/
197482567
http://www.flickr.com/photos/crypticon/
2073843558
http://www.flickr.com/photos/mhwolk/245494571/
http://www.flickr.com/photos/mr_babyman/
521306970
http://www.flickr.com/photos/adactio/251820692
http://www.flickr.com/photos/stuckincustoms/
2349026792
http://www.flickr.com/photos/stephenr/362189858/