Download - Design Reseacrh Methods
![Page 1: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/1.jpg)
Research methods
overview by María Hock
![Page 2: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/2.jpg)
how to get insights from the different stakeholders?
![Page 3: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/3.jpg)
interview guidekeep it flexible
ask with “rephrased why’s”
ladderinginterviews
![Page 4: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/4.jpg)
way of use
observationscontext
situationbody language
daily routines
![Page 5: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/5.jpg)
actionsenvironmentinteractionsobjectsusers
![Page 6: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/6.jpg)
apprentice
get yourself into the situations
try out the tasks yourself
![Page 7: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/7.jpg)
testing
existing products
mock-up prototypes
![Page 8: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/8.jpg)
test usability and experience
![Page 9: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/9.jpg)
sketch the phases
journeymaps
talk about a particular situation
review it
![Page 10: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/10.jpg)
going through the situation two times allows deeper insights
![Page 11: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/11.jpg)
why is it important?
legacy storytalk about a particular object
why is it loved?
![Page 12: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/12.jpg)
to understand what is of value
![Page 13: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/13.jpg)
boundary work
classify items into categories
![Page 14: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/14.jpg)
compare brands/services/products on the same category
![Page 15: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/15.jpg)
preference booklet
chose between objects
preferences, prioritizing
![Page 16: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/16.jpg)
ask about previous experiences with products or services, what is of value?
![Page 17: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/17.jpg)
capture emotions
ask for their feelings on the spot
go through them to find triggers
![Page 18: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/18.jpg)
find out concerns surrounding the situation and abstract them to go deeper
![Page 19: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/19.jpg)
Role play & TV frame
talk in third person
![Page 20: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/20.jpg)
increases expression
changes perspective
![Page 21: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/21.jpg)
generativetools
the user “creates”
3d/2d models
sensitizingworkbooks
photo diary
experience models/timelines
![Page 22: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/22.jpg)
get deep insights from different stakeholder’s perspective
![Page 23: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/23.jpg)
increase involvement
![Page 24: Design Reseacrh Methods](https://reader031.vdocuments.site/reader031/viewer/2022020400/568c4df41a28ab4916a604b2/html5/thumbnails/24.jpg)
creativesessions
group sessions
generate ideas
facilitate expression