DESIGN THINKING
CAREER BOOSTING SHORT COURSE
Solve complex problems by finding creative, innovative solutions
Red & Yellow has been teaching business leaders to think creatively since 1994
Duration: 10 weeks
Time commitment: 8-10 hours / week
A highly respected Red & Yellow Certificate
Cost: R13 500 *payment plans available
THE COURSE DETAILS
Design Thinking is an empathy-led set
of practices to explore problems more
robustly, and uncover better solutions
that can be prototyped and implemented.
Get a thorough understanding of the importance of building
empathy with the users, techniques to think about the problem
from diverse angles, and the value of swift prototyping and testing
to determine the solution most appropriate for market needs.
CAREER BOOSTING SHORT COURSE
DESIGN THINKING
Who should take this course? This course
is designed for people that are new to design
thinking, frustrated with how to find solutions
to current challenges based on outdated
techniques and approach, and eager to shape
their career with a new, proven skill.
What you’ll learn
Design thinking is a future-proofing
critical skill that is increasingly in
high-demand.
• You’ll be equipped with the foundational
theories and methodologies to approach
complex problems from a completely
different perspective
• Learn how to conceptualise innovative,
creative and powerful solutions.
Co-developed with industry-leaders,
carefully-constructed modules cover the
key components of design thinking (theory,
methodologies, processes), and practical
assignments ensure that ‘what you learn’ is
embedded by putting it into practice.
Why this is a critical skillThe digital age has presented ‘new’
challenges, to which ‘old’ solutions
and ways of thinking no longer apply.
The few brands that ‘get’ this continue
to outperform the market. Labelled as
‘disruptors’, when the more appropriate term
would be ‘innovative problem solvers’.
Their magic formula? Approach - the ability
to look at a problem from fresh perspectives,
distill its essence, and find innovative solutions
that challenge or address the status quo.
MODULE 1:Part 1: Introduction to Design Thinking: what it is, and isn’t • Understand how thinking and assumptions constrain our approach to
problem-solving; and how we regularly fall into the trap of solving the
wrong problem.
• Explore the history of design thinking, how it has evolved and what the
various components are, like UX, research and service design.
Part 2: DESIGN THINKING THEORY• Learn about the stages and various models of the process, and the time that
should be allocated to each element.
• Delve into how mindsets - e.g. ambiguity, uncertainty and culture - shape
outcomes.
• And get to grips with various ways of working; spanning facilitation,
collaborative, experimental and iterative, amongst others.
MODULE 2 : THE CHALLENGE• Unpack the value of research and various research techniques.
• Explore why empathy is critical, how to translate these customer insights into
user journey templars and personas, and learn how to frame a challenge.
• All the theory will be vividly brought to life with case studies.
• Then you’ll get the chance to tackle an actual challenge, and apply all your
new-found knowledge.
How it unfolds…The first week is dedicated to orientation. You’ll get to
familiarise yourself with the online learning platform (virtual classroom),
understand how everything works, meet the humans that’ll support you
during this upskilling process, and be introduced to the uniquely human
skills that are so essential for career success in the 21st Century.
THE LEARNING JOURNEY
Aligned with the real world: courses are developed in response to market needs or skills gaps brought on by this rapidly-changing world.
Relevant: we collaborate with industry experts to ensure the content is relevant, value-adding and delivers real-life learnings and practical applications.
A great learning experience: course material is enriched with exclusive videos, live tutorial sessions with knowledgeable humans, and interesting case studies that bring the theory to life,
Complete with real humans who have your back: there is a team committed to supporting you, and providing deeper subject-matter expertise.
We develop online courses that are:
THE LEARNING JOURNEY CONTINUED...
MODULE 3 : UNDERSTANDING AND FRAMING THE PROBLEM• A ‘how to’ implement design thinking, including personas, interviews, user
journeys and capturing context and insights.
MODULE 4 : IDEATION• Explore theoretical constructs like divergence, convergence and ambiguity.
• Then learn how to select the right techniques and tools, and how to
implement them.
MODULE 5 : PROTOTYPING (Developing your own solution)• This module addresses what prototyping is, why it’s important, and
methods and examples of how this can lead to a digital or physical product,
service or campaign.
MODULE 6 : TESTINGWith your prototype in place, it now needs to be tested.
• Learn the fundamentals of test design, ideal sample size and stats, and
methods applicable for different types of prototypes.
• Get guidelines on how to test effectively, spot bad data or feedback, and
unpack the datapoints.
MODULE 7: SELLING YOUR IDEA• Gain the ability to document your solution and learnings, compile an
impactful business case, translate this into a Proof of Concept, and present
your solution in a way that will lead to buy-in and support.
MODULE 8 • One week to work on your research project, and consolidate everything
you’ve learnt over the past 9 weeks.
Design Thinking is a methodology that relies on a
human-centred approach to find innovative solutions
to problems. It applies to absolutely everything - be
it product design, a government service or corporate
raison d’etre.
Used by leading brands like Apple, Google, Samsung and
GE , this iterative process reframes problems in order
to identify alternative strategies and solutions that are
based on understanding the user before anything else.
DYDX, formerly known as &INNOVATION, is a digital
transformation and innovation consultancy that uses Design
Thinking to solve tough business
challenges for a diverse array of clients.
This bunch of nerds, geeks, goofs, cynics,
believers, artists, and quants, left-brain,
right-brain, ENTP – INTJ, designers,
coders, analysts & spreadsheet jockeys
all have passion to find solutions to really
hard questions.
DYDX is a digital transformation and innovation
consultancy that uses Design Thinking to solve
tough business challenges for a diverse array
of clients.
DYDX has worked with the following clients:
OUR KNOWLEDGE PARTNER
NEVO HADAS - PARTNER & CO-FOUNDER
Nevo works with global leaders to unlock innovative
concepts and develop powerful digital products and services
for consumers and businesses in emerging markets. With
Human Centered Design at its core, DYDX has led a number
of initiatives in fintech, media, telecoms and ecommerce from
opportunity to launch.
He has solid experience in leading the acquisition and launch of a range of digital
businesses, as well as founding a startup which received funding from Sun
Microsystems and secured venture capital from US and Swiss investors, growing into a
multinational business Headquartered in San Francisco.
Humans are getting increasingly frustrated with processes
or products that are outdated, offer sub-par solutions or
not user-friendly.
Be it a form with a field for
‘fax number’, a governmental
body that hasn’t embraced
the digital era, or a service
that doesn’t deliver.
Design Thinking is a critical skill for
outperforming competitors, capturing
new markets, and innovating for future
success and sustainability.
Why Design Thinking is so important
Einstein put it best when he said “We
cannot solve our problems with the same
thinking we used when we created them.”
It’s the very reason that AirBnB and Uber
have become much-lauded wunderkinds
- because they found better solutions to
existing problems.
Creative Thinking
Critical
ThinkingEmpathy
Mindfulness
Adaptability
The reality is that AI and robots will replace many of the jobs we know
today. The likes of NASA and Google are already ahead of the game in
their early recognition of the importance of ‘soft’ skills.
Our courses and programmes are designed to prepare humans for this
unknown world, by combining topic-specific knowledge and know-how,
as well as a selection of the 10 uniquely human skills we’ve identified
that will set us apart from ‘robots’:
Learning you won’t get anywhere else!
*UNIQUELY HUMAN SKILLS
Leadership
Empathy
Conflict resolution
Critical thinking
Adaptability
Creative thinking
Social intelligence
Persuasion
Negotiation
Mindfulness
OUR HUMAN TOUCH
Uniquely Human Skillskey to this course:
+
SarahFadlar
Vuyani Kelly Zubeida
Phakamisa
A dedicated team available on email, phone and online
forum to support, encourage and assist you.
AvantiCourse Coordination
Team Manager
THE RED & YELLOW DIFFERENCE
Our promiseAn incredible, different-from-the-norm learning experience that combines the best of ‘online’
with the best of ‘real world’ to ensure you have industry-relevant knowledge, the practical
know-how to implement, and the human skills essential for the future.
The leading benefits of online learning are time-flexibility, convenience and the ability
to study anywhere in the world. To offer the best of both worlds, we’ve transformed our
online platform into a ‘virtual classroom’ learning experience you won’t get anywhere
else - combining human interactions, input from our academic staff and industry gurus,
with all the convenience you need.
Real humans have your backThere is a team of real, live people (not bots) dedicated to getting students over the finish-line, and ensuring they have the
best, most value-adding learning experience. Our Course Coordination team are your motivational cheerleaders and there
to assist with any admin related queries. And our knowledgeable team of Instructional Designers and subject matter experts
are always available for more course specific questions.
Original, carefully-curated and relevant contentRather than opting for the easy option of “reselling” content created by others, we create our own course content to ensure
it delivers on the expectation that a Red & Yellow certificate is the mark of a genuinely competent, capable graduate who is
able to add value from day one.
ONLINE LEARNING + the ‘human touch’ you’ll only get from us
Video content + live sessions with subject matter expertsWe’ve dialed up the blended learning aspect so that you have an even more rewarding learning experience. You get to ask
industry experts all your questions and pick their brains on your challenges.
NEXT STEPS
SIGN UP NOW AND SECURE YOUR PLACE
1. Visit redandyellow.co.za/course/design-thinking to sign up now
2. Select “Book and pay now” to pay the full price upfront.
3. Fill out the quick registration form and pay via credit card, EFT or Snapscan
Need a payment plan? We have options - check out our handy payment plans
www
HAVE QUESTIONS?
Give one of our amazing Career Advisors a call at +27 872 273 283
or pop us an email [email protected]
DIARISE THIS LIFE-CHANGING DATE
Pop the start date into your calendar and get ready for 10 of the most
important life-changing weeks. We can’t wait to see what you achieve!
Get in touch +27 872 273 283
redandyellow.co.za
Follow us: @redandyellowed
Where you innovate,
how you innovate, and
what you innovate are
design problems.
Tim Brown, CEO and president of IDEO
Have a group of individuals you’d
like to put on this course?
We’re always keen to play a bigger role in educating more
people. So if you have a few people you believe could
benefit, we’ll find a way to make it work for all parties.
Contact: Steven Fine, Business Development Consultant
Email: [email protected]
Phone: +27 872 273 283
