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Design Mobile Apps In 3 Steps
A handy checklist guide for those who like to build mobile products
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Step 1: Ideation
“Everything begins with an idea”
- Earl Nightingale
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Health
Rela(onships
Money
Tip1:Thesefieldsareconsideredtoretainalmostallmoneyonthemarket
Tip2:It’sbe:ertoworkinsomethingyouhaveknowledgeaboutitoratalent
Pickonefield:
Templates
LeanCanvasPaper
Post-itNotes
UseVisualThinkingTools
Surveymonkey.com
UseSurveys
CheckyourCompe(tors
Answerthe“Knowledge”Ques(on
Whichelementsmustwestudybeforegenera(ngbusinessmodelideas?
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Step 2: Business Requirements
“You must study endgame before anything else”
- Peter Thiel
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Tip1:YourproductisanOSTACLEbetweenyourcustomerandWHATTHEYWANT
Tip2:MostpeoplebelievethatinnovaDonIstakingsomethingandmakingitbeHerandbeHerfromTHEIRperspecDveBUTitissomethingnew,beHer,differentANDsolvesaproblem,deliversanoutcomethatwasn’tavailable.
Answerthe“Problem”Ques3on
DescribewhichPROBLEMyourproductsolvesFAST
Tip1:Everygreatbusinessisbuiltaroundasecretthat’shiddenfromtheoutside.Agreatcompanyisaconspiracytochangetheworld
Answerthe“Secret”Ques3ons
Whatsecretsisnaturenottellingyou?
Whatsecretsarepeoplenottellingyou?
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Tip:Valueisdefinedas
a)Strongemo6onaldesire
b)Searchingforsolu6ontoaspesificproblem
c)Fewchoices
Answerthe“Value”Ques1on
DescribewheretheVALUEfortheOTHERSis
Tip1:Nichearen’t“chosen”–andtheyarenot“whatyouwantthemtobe”.Nichesarediscoveredanddeveloped.
Answerthe“Niche”Ques1on(3YESneededtocon1nue)
Ismyprospec1veCustomerexperiencingpain+urgencyorirra1onalpassion?
Does my prospec1ve Customer have few or no perceived op1ons to solve theirproblemordelivertheirresults?
Ismy prospec1ve Customer pro-ac1vely looking for a solu1on to their problemordesire?
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EngineeringQues+on:Canyoucreatebreakthroughtechnologyinsteadofincrementalimprovement?
TimingQues+on:Isnowtherighttostartyourpar<cularbusiness?
MonopolyQues+on:Areyoustar<ngwithabigshareorsmallshareofmarket?
ValidateyourIdea
Tip2:Younicheiswhatyourcustomersaregoingthrough
Tip3:NichesareNEEDSandyouhavetoknowEXACTLYwhatcustomerneeds.:Customers’needsaredifferentfromwhatwethinktheyare…
Validate your niche before you spendmoney – by talking to prospects (Minimum 1singlepersoneverysingleday,live,andaskthemabouttheirproblemsorhowtheysolvetheirproblemsandgotoplaceswhereyoubelievetheygobecausetheyneedhelpandaskthemabouttheirproblems)
ValidateYourNiche
PeopleQues+on:Doyouhavetherightteam?
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Distribu(onQues(on:Doyouhaveawaynotjustcreatebutdeliveryourproduct?
DurabilityQues(on:Willyourmarketposi;onbedefensible10and20yearsintothefuture?
SecretQues(on:Haveyouinden;fiedauniqueopportunitythatothersdon’tsee
Tip1:Ifyouhaveinvetedsomethingnewbuthaven’tinvetedaneffec;vewaytosellityouhaveabadbusiness-noma>erhowgoodistheproduct.
Tip2:Ifyoucangetonedistribu;onchanneltoworkyouhaveagreatbusiness.Ifyoutryforseveralbutyoudon’thaveone,youarefinished.
CompletetheLeanCanvas
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CreateaConceptMap
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Step 3: Design
“Good design is good business”
- Thomas J. Watson
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ContextualAnalysis
UserInsights UserJourney Informa7onalArchitecture
Wireframes
Surveys
Understand
Step1 Step2 Step3 Step4
Create Create Create
byconduc6ng byusing
byusing
bychecking
and and anddoingMetricsPersona
UsabilityTestsCustomExperienceMap/TaskModels
Sitemap
Answerthe“Persona”Ques6ons
Whatarethe“demographic”traitsthat80%ofyourprospec6vecustomershaveincommon(wheretheylive,theirgender,etc)?
Whatarethe“psychographic”traitsthatyourprospec6vecustomershaveincommon(whatdotheyfear,whatdotheydesire)?
Whatistheexperienceandconversa6onthat’shappeninginsidethemindofyourprospec6vecustomeraboutthechallenge?
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UseUsabilityTestTools
UseMetricsTools
Camtasia
Ac3vePresent
Jing
SessionRecording
Prosper202
GoogleAnaly3cs
Clickheat
Tracking
EconomicalMetrics
BehavioralMetrics
WeeklyMetrics
GoogleAnaly3cs
A/B
Mul3variateTes3ng
GoogleWebsiteOp3mizer
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“Just DO it”-Nike