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rchaves | 2011
Richard D. Chaves [email protected] Novas Tecnologias | Microsoft Brasil
@richardchaves
Modelo de Negócios e seus Desafios
Cloud Computing
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Agenda
• Contexto
• Benefícios e Desafios
• Cenário Atual
• A abordagem Microsoft
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3 Gerações da Computação
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Modelo Econômico e de Negócios
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Benefícios de Cloud
• Reduz a barreira que mantém negócios afastados das necessidades de mercado
• Possibilita cenários impensáveis
• Reduz complexidade e aumenta agilidade
• Mais opções de solução
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Benefícios de Cloud Economia de Escala
Public cloud steady state pricing
Source: Microsoft
SMB: >25x public cloud benefit
Enterprise: ~10x public cloud benefit
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Oportunidades
Organizações Parceiros Pessoas
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Desafios
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Exemplos de Desafios Comuns
Governo Organizações Parceiros
Modelo de Negócios Soberania sobre informação
Modelo de Contratação - Lei 8666
Percepção sobre (falta de) Segurança & Data Governance
Novo paradigma de controle, design, gestão, contratação
Papel de TI/ Papel do CIO
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Modelo de Negócios
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Paradigmas dominantes definem a forma como vemos e reagimos às inovações
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HORSELESS CARRIAGE SYNDROME
Paradigmas dominantes definem a forma como vemos e reagimos às inovações
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Quando revisitamos nossos paradigmas, o potencial das inovações não tem limite!
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Como estamos?
• Worldwide IT spending = U$3.7 trilhões (Crescimento de 7.1%) – De acordo com a revisão de Junho do Gartner
– U$ 300 bilhões a mais que a previsão inicial
• Crescimento alavancando em software and IT services – Crescimento e adoção de Cloud Computing
– IT services vão crescer mais que 2x, atingindo $846 bilhões
– Software spending crescerá 9.5% para U$268 bilhões
• Cloud computing services como foco de investimento em alguns mercados, crescendo mais de 28%
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2010 2011 2012 2013 2014 2015
Public Cloud Spending
"At about $10 billion, software as a service already accounts for 10% of enterprise applications software spending, and by 2015 this share is expected to increase to close to 15% and to exceed $20 billion in annual spending"
Richard Gordon, research vice president at Gartner
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Como estamos? • Private cloud plans will mature, dominating the enterprise infrastructure
software agenda in 2011 – Cost, business, and performance benefits promised by private cloud architectures
• Cloud and the economic impact of new subscription models will reshape the software channel model for vendors and their partners – retention and recurring business – Since the cost of the cloud solution is perceived to be lower, large discounts are less necessary
to the initial sale – Over time, it is less expensive to keep an existing and satisfied customer
• Cloud computing will continue to reshape the IT landscape over the next five years • Public IT cloud services Spendings expands at 27.6% CAGR • Cloud services are a critical component in a much larger transformation that IDC
expects will drive IT industry growth for the next 25 years • In 2015, public cloud services will account for 46 percent of net new growth in
overall IT spending in five key product categories – applications, application development and deployment, systems infrastructure software, basic storage, and servers, according to the report.
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E a Microsoft?
+70mil Funcionários
+1bi Consumidores 700mil
Parceiros
100 Centros
de Inovação
+100 Países
e Governos
30 mil Startups
+5mil Universidades
Públicas e Privadas
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É uma longa história na nuvem! Serviços na nuvem para consumidores
*Pending Regulatory Approval
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O que é o melhor para cada cliente?
Common Technologies: Identity - Virtualization - Management - Development Tools
Business Applications
Business Productivity
Application Platform
Core Infrastructure
Public Cloud Microsoft Datacenter
Private Cloud Customer or Partner Datacenter
On Premise Customer Datacenter
Mesmas tecnologias… Escolha do cliente baseada em suas necessidades na linha do tempo… Novas funcionalidades em uma plataforma familiar, apoiada por um grande eco-sistema
Interoperability
Ruby
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Fechamento – Modelo de Negócios
• Cloud Vendors caminhando na mesma direção
– Cobrança por Computing Hours
– Free Data Transfer Inbound
– Etc…
• Cloud Vendors e canal definindo modelo
• (Ainda estamos no) Momento de Evangelização e mudança de paradigma
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Energia Elétrica também viveu desafios de modelo de negócio
Source: Nicholas Carr presentation - The Big Switch
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rchaves | 2011
Richard D. Chaves [email protected] Novas Tecnologias | Microsoft Brasil
@richardchaves
Modelo de Negócios e seus Desafios
Cloud Computing
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Fontes e Referências
• Microsoft
• Gartner
• IDC
• Reportagens e Artigos http://www.eweek.com/c/a/Midmarket/IT-Cloud-Services-Spending-to-Reach-729-Billion-in-2015-IDC-Report-547901
http://www.infoworld.com/d/the-industry-standard/gartner-upgrades-worldwide-it-spending-forecast-775
http://www.computing.co.uk/ctg/news/2118026/economic-worries-cloud-spending-priorities
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Providing mail, collaboration, meeting and communication for stores via the cloud Secure way to share between stores and corporate Quick deployment without adding complexity to IT
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“This has been one of the best IT partner projects CCE has experienced, and we have the added value of a longer IT roadmap with Microsoft than if CCE had built the solution on premises.”
Kevin Flowers, Director of Enabling Technologies, CCE
Required a centralized platform for internal promotion of company initiatives
And needed a way to replace a phone ordering system with a hosted Web application
Uses both Microsoft Online and Windows Azure
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“We have chosen Microsoft Online Services because it promises to deliver a simple intuitive Information Workplace that should not only bring value to the company through simplification, but provide an improved user experience and ultimately create a more productive GSK.”
Bill Louv, Chief Information Officer, GlaxoSmithKline
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“Our first estimates show that we can reduce our TCO by a factor of 10. The software distribution system we built with Windows Azure is 10 times cheaper than our previous solution.”
Elmar Stoecker, Director Portfolio Management, Siemens IT Solutions and Services