1. Define Your Products Business Model and Identify Your Biggest Risk to Test Tom Hartwell @tommyhartwell thartwell

2. What will I learn? 1. What is a Lean Canvas and Why should I care? 2. How do I create a business model using a Lean Canvas? 3. What is the biggest risk I should test in my business model on Monday? 3. What is the Lean Canvas? 4. What is the problem?1 Wong DL, Baker CM Pain in children: comparison of assessment scales, Pediatr. Nurs. 1988 14(1):9017 5. Who are my customers?2 6. What is my unique value proposition? 3 7. What is the solution?4 8. Which channels will customers find me? 5 9. How much revenue?6 10. What does it cost?7 11. What should I measure?8 Dave McClure Example Conversion Metrics, 9/16/2008 https://www.flickr.com/photos/500hats/577630651/ 12. What is my unfair advantage? 9 13. What are the highest risks?