1. Defending the Agenda:Advocacy and Coalition Buildingon the College- and Career-ReadyAgendaTuesday, March 25th3:00-4:00 p.m. ET

2. 2Advocacy The art of informing, engaging and persuading anaudience to support your position Know your stuff, believe in it 3. 3College and Career Readiness Context Prepare students to succeed after high school To be able to take credit bearing courses in highereducation or to enter the workforce in a job withadvancement potential 4. College and Career Readiness Advocacy Inform, engage and persuade policy leaders, stakeholders andthe public4 Inform: know the facts and use them Engage: have clear and concise messages, use multipletools to deliver messages Persuade: use allies and access, demonstrate reach 5. 5Coalition Building Coalition of supporters is key to effective advocacy Building the coalition The issue is the focus 6. 6Coalition Building Over-communicate with coalition members Deploy coalition members Evaluate, Adapt, Thank 7. 7 8. 8CCSS Information Cards 9. 9CCSS Information Cards 10. 10Graphics for Social MediaPrepared Unprepared 11. 11Too Many Right Amount Not EnoughVideo 12. 12Too Many Right Amount Not EnoughVideo 13. 13Conservative Figures/Political Elements 14. 14GRIT Advertising 15. 15Letters to Legislators 16. 16Coalition Letter 17. 17GRIT Brochure 18. 18Parents Fact Sheet 19. 19Business Fact Sheet 20. 20Mobilizing Grassroots Supportat Key MomentsSupporters at a Senate Education Committee HearingGOT GRIT? Supporter Stickers 21. Prepared Unprepared21 22. 22Mobilizing Grassroots Supportat Key MomentsPi Day Deliveries to Legislators 23. Michael GilliganVice President, Strategic Initiatives, Achievemgilligan@achieve.orgor 202-745-2317Jessica HammondsExecutive Director, Alabama GRITjessica@alabamagrit.orgor 334-430-5401www.alabamagrit.orgContact Information