Download - Deep dive into a competitor
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Diving Deep inside a Global Competitor
Sanjay Vijayakumar
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“Indian startups don't do well globally because of wrong
competitor benchmarking.
We should look at what the best is globally and then instead of re-inventing the wheel; take it from there to 10x better”
Shekhar Kirani, Accel Partners and Board Member - Freshdesk in his communication to Sanjay Vijayakumar, SV.CO on March 6, 2017
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Thesis: Learn from the best. Beat them by building 10x better &
faster! (or be beaten in the process)
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How to benchmark globally?
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Step 1/7: Create a list of 5 global competitors to your product and narrow
them down to who is the leader/ No 1.
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Step 2/7: Signup and become a customer of that product.
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Step 3/7: Dive deep into the competitor product on how they are solving the problem for the customer.
Learn insights into what is the approach taken by competitor to solving the problem.
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Step 4/7: Note down your experience as a user on how they delight the customer in
terms of User Interface (UI) and User Experience (UX)
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Step 5/7: Identify the number 1 aka core feature which is done
well in the product.
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Step 6/7:Identify where all the product can be improved in
terms of UI/UX/Business Model
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Step 7/7: Create your actionable game plan for beta on how you will beat this competitor now that you know whats the No 1 feature of best product in the world and its limitations right now for customers.
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Pro Tip: To do this task well, Go through previous topic of Customer Persona by Vishnu Gopal to
have a clearer understanding of how your competitor is thinking from the customers
viewpoint and building the solution.
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Todo Target: Deep Dive and Benchmark your product to a Global Customer to find where you stand today.Gain insights on what should you do next to create
your beta product in terms of technology and UI/UX
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Todo Target: Deep Dive and Benchmark how the competitor
acquires customers.
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ProTip: Team lead to Start planning work within the team so that different members
can do both tasks simultaneously.
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Don’t forget to check the Rubric for pointers.
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