Deconstructing MorvilleWe’ll burn for this
Yes, it is sacrilege...
to mess with Morville...
and the UX Honeycomb.
VALUABLE
CREDIBLE
FINDABLE ACCESSIBLE
DESIRABLEUSABLE
USEFUL
These are qualities that any good user experience must possess.
Peter Morville made this,
and it so makes sense.
We like.
You know it of course...
But to explain what it takes to achieve each UX quality, we made
a poster for our wall...
...to remind ourselves to think! before we design.
(We’ll build it step by step...)
It’s an awful mess!
and mostly meant for ourselves.
So, embarking on a ux design project, this is what we need to
remember.
Good design is about solving problems by making a lot of
informed choices, using creativity as the force that moves us ahead, while we keep the vision
and the objectives in sight.
VALUABLE
CREDIBLE
FINDABLE ACCESSIBLE
DESIRABLEUSABLE
USEFUL
The honeycombs elements are
qualities of the product. Not disciplines.
And they don’t just happen by
themselves.
To reach the goodness of the honeycomb is one of those objectives.
First - think horisontal
First - think horisontal
Don’t dive into solving a problem that you don’t understand.
Remember - a great user experience is much more than just a pretty or usable interface.
Because the context is important. No good user experience exists in a
vacuum. Reality matters.
The ContextWhy? What for? For whom? On which purpose? Strategic.
For now, it’s about
VALUABLE FINDABLEUSEFUL
You need to understand the business, the market, the user to
achieve usefulness, value and findability.
The ContextWhy? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities
Do this!
If you want to achieve this
VALUABLE FINDABLEUSEFUL“Know the road”
Like you would check out the road, before you tried to build a
car for it.(Stupid metaphor, but hey...)
The ContextWhy? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities
VALUABLE FINDABLEUSEFUL“Know the road”
Only then you can go vertical. Get into finding the solution. Get tactical. Get creative.
The ContextWhy? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities
Th
e so
luti
on
Ho
w?
Tact
ical
CREDIBLE
ACCESSIBLE
DESIRABLE
USABLE
VALUABLE FINDABLEUSEFUL“Know the road”
...to achieve this...to obtain these UX qualities
The ContextWhy? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities
PerformInteraction design
Information arhictectureSystem Architecture
Logic / codeSound platform and technology choices
Do this (well)... The solution is the tactical answer to the strategic question...
Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities
PerformInteraction design
Information arhictectureSystem Architecture
Logic / codeSound platform and technology choices
“Before you designthe car”
The ContextWhy? What for? For whom? On which purpose? Strategic.
VALUABLE FINDABLEUSEFUL“Know the road”
like the car is the tactical solution for a
certain kind of road
Th
e so
luti
on
Ho
w?
Tact
ical
CREDIBLE
ACCESSIBLE
DESIRABLE
USABLE
...to obtain these UX qualities
or a certain boat for a certain kind of water. Whatever.
“Before you designthe car”
VALUABLE FINDABLEUSEFUL“Know the road”
And one more thing...
Th
e so
luti
on
Ho
w?
Tact
ical
CREDIBLE
ACCESSIBLE
DESIRABLE
USABLE
The ContextWhy? What for? For whom? On which purpose? Strategic.
Research business intelligence, market research, strategy, business model, user needs to be able to obtain these UX qualities
...to obtain these UX qualitiesPerformInteraction design
Information arhictectureSystem Architecture
Logic / codeSound platform and technology choices
Out of space... gotta go down
Th
e so
luti
on
Ho
w?
Tact
ical
ACCESSIBLE
DESIRABLE
PerformInteraction design
Information arhictectureSystem Architecture
Logic / codeSound platform and technology choices
Do properAnchoring
RoadmappingChange managementOrganizational tweaks
MeasuringContinuous testing
Minor redesigns
2013
2014
2015
2016
2017
2018
2019
To ensure That your solution keeps developingaccording to the contect, to provide awesome user experiences next year... and the next... and the next... and the next...
Drive it!Great user experiences are volatile. They’re products of their time. They must constantly evolve.
[and... zoom out]There we are. - hope it makes sense.
Think! Digital is a Copenhagen based, strategic digital agency, firmly rooted in the tradition of user experience design.
Digital is business.
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