The 2013 ranking marks the fi�h anniversary of the Davis Brand Capital 25, the result of a yearly study of nearly 1,100 global brands. Across those five years, we have seen high consistency among the best-of-the-best in the 25 companies ranked: 11 have earned a spot every year, and another seven have made the list in three of the past four years. Only IBM and Microsoft have
remained in the top five every year. Apple has held the top spot for the past three years in a row.
* Sources: Davis Brand Capital proprietary data analysis, 2013; Best Global Brands, 2013 (Interbrand); Top 100 Most Valuable Global Brands, 2013 (Millward Brown); Fortune 500, 2013 (Fortune); Forbes Global 2000, 2013 (Forbes); The World’s Most Innovative Companies, 2013 (Forbes); The World’s Most Innovative Companies, 2013 (Fast Company); 100 Best Companies to Work For, 2013 (Fortune); The World’s Most Attractive Employers, 2013 (Universum Global); The World’s Most Reputable Companies, 2013 (Forbes); 100 Best Corporate Citizens, 2013 (CRO).
2013 DAVIS BRAND CAPITAL 252012
RANK2013
SCORE2011
RANK
1
3
2
4
6
n/a
9
5
19
15
14
8
10
12
11
13
20
16
n/a
18
17
24
23
n/a
21
1
4
2
3
9
n/a
6
7
23
15
22
11
8
n/a
17
20
14
n/a
n/a
n/a
24
16
21
19
25
2010RANK
7
13
1
3
14
n/a
4
6
8
n/a
n/a
12
9
11
19
n/a
25
22
23
n/a
5
n/a
17
15
n/a
2009RANK
12
11
1
4
16
17
2
9
n/a
n/a
13
n/a
6
20
21
8
18
19
n/a
n/a
10
n/a
n/a
n/a
n/a
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
UPWARD MOVEMENTFROM 2012 RANK
DOWNWARD MOVEMENTFROM 2012 RANK
NO MOVEMENT FROM 2012 RANK
179.0
177.9
176.1
172.1
169.7
169.4
169.1
166.2
163.5
161.6
160.9
160.7
156.1
154.8
154.3
152.6
151.7
149.7
145.9
145.4
144.6
143.6
142.0
140.9
139.2
Apple Cupertino, CA USA Consumer Electronics
Google Mountain View, CA USA Technology
IBM Armonk, NY USA Technology
Microsoft Redmond, WA USA Technology
Coca-Cola Atlanta, GA USA Beverages
Amazon Seattle, WA USA Technology
General Electric Fairfield, CT USA Diversified
Procter & Gamble Cincinnati, OH USA Consumer Products
Samsung Seoul, South Korea Consumer Electronics
Daimler Stuttgart, Germany Automotive
AT&T Dallas, TX USA Telecommunications
BMW Munich, Germany Automotive
Intel Santa Clara, CA USA Technology
J.P. Morgan New York, NY USA Financial Services
Exxon Mobil Irving, TX USA Energy
Toyota Toyota, Aichi Japan Automotive
Johnson & Johnson New Brunswick, NJ USA Health Products
HSBC London, UK Financial Services
Ford Dearborn, MI USA Automotive
LVMH Paris, France Retail
Walmart Bentonville, AR USA Retail
Citi New York, NY USA Financial Services
Volkswagen Wolfsburg, Germany Automotive
Nestlé Vevey, Switzerland Consumer Products
Wells Fargo San Francisco, CA USA Financial Services