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Startups. Tales from The Parallel
Universe
Katheline Jean-Pierre,
Senior Digital Strategy
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The startup tales
A fairy tale is a type of short story that typically features folkloric fantasy characters, such as fairies, goblins, elves, trolls, dwarves, giants, mermaids, or gnomes, …
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#Yolo
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‘’You Only Live Once’’ Drake
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22 million U.S. businesses are one-person operations
The Business Journal, Sept. 2012
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Quiz: what is the average income of each business?
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$43,000 US dollars
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The tales
A fairy tale is a type of short story that typically features folkloric fantasy characters, such as fairies, goblins, elves, trolls, dwarves, giants, mermaids, or gnomes, …
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Get some experience first & a track record
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Brian Wong was 19 y.o. when he founded kiip.
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99 Dresses
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Moonlighting won’t lead you anywhere
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Denis Crowley moonlighted prior to launching Foursquare
Top 35 innovators under 35 !
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You need VC money
Be profitable as soon as you can. 5 million downloads… for a profitable 3.99$ app without VC money
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You need a business plan
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Next idea/entrepreneur ? Or Business plan?
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It’s all about the team
Team + Timing + Luck + Product shipping rate
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Your path is your path
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Keep you eyes on the bigger picture.
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Embrace the process.
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My startup tales
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#1. Be careful who you sign with.
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1st startup: Skatmusic - 1998
Music production, web marketing, buzz, guerilla & grassroots marketing
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#2. There is no second chance to get the first
deal.
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#3. Don’t be greedy. You want it all? You might get none at all.
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1st time working at a startup: KissFilms (2000)
Motion Pictures & Film Advertising Production company
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#4. There’s gonna be a trigger.
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‘’How I burned 1 million dollars in 1 day.’’
My ex-boss
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‘’My daugther is 24 y.o. and the head of a big
agency…’’
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#5. Don’t be afraid to change the path… to
make bold moves.
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My 2nd Startup: Kido Media
Social Multiplayer Gaming for Kids
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Money came unexpectedly…
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But money can have an expensive price.
dealbreaking
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Intrapreneurship
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never get too comfortable
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Deloitte
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Let’s talk about you now.
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Be extremely good at one thing that will get you
known for.
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Diversify your skills • Play with code : Html5, CSS3, Ruby, Python, … • Marketing : Email mktg, SEM, Social Media, Affiliate, SEO. • Design: UX, Web Design.
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Social has to become your second skin.
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Start now!
Internship. Co-op. Exchange program.
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Plenty of successful VC backed startups & acquired companies right here in Montreal!
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Thank you!
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Connect with me online. Search for Katheline Jean-Pierre