Download - David Bain 01nov2010
Transcript
7 days to pitch day
It’s a confusing time
Because pitching is a dickhead sandwich
More junior planner/ account team do all the initial work
Lots of Senior Dickheads Interfere
More junior planner/ account team do all the concluding work
Writing Goodlier Plots
Support Those Suppositions
Illuminate the bleedin obvious with some surprising evidence
Sell everything that needs selling (and nothing that doesn’t)
Have you vividly diagnosed the problem?