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From Fans to Followers to Funds
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I have 10,000 Facebook fans & 6,000 Twitter followers. Now what?
Let’s Be Friends
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Share Engaging Content
Your Social Contract
Promote Fund Raise
Recruit New
Supporters
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What is Engagement?
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Behavior Can Be Trained
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Give Followers What They Want
Content that Informs, Inspires,
Invokes Emotions, or Entertains
What Your Followers Want:
Response to Fundraising Requests
What Your Nonprofit Wants:
Engagement
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Engagement & Product Views
* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
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Engagement & Purchase Intent
* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
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Engagement & Store Lookups
* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
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Engagement & Online Sales
* Study completed by Raidious using propriety Facebook engagement metrics & Omniture data
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But… What does that mean?
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What type of content resonates with your fans?
What issues do your fans care about most?
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Measure & Improve Engagement
By Content Type
• Videos had 116% more engagement than 3rd party content but links were 67% of all posts, videos were 3%
• Questions drove 179% more engagement than status updates w/o links
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Measure & Improve Engagement
By Relevancy of Content
• Positive “Save the Rainforest” posts had 121% more engagement than negative “Deforestation” posts.
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How To Choose Content
3 Billion searches per day – The worlds largest focus group!
• YES: Save the Rainforest (how to take action), Plants, Pictures, Locations, Facts, Deforestation, and Animals
• NO: Tourist/Travel, People, NGOs, Kids, and Food
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Sharing with your fans is just the 1st step
Making Fundraising More Social (Engaging)
• Celebrate milestones• Thank supporters• Announce donation matches• Share good press• Promote top fundraiser rewards• Create momentum!
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Social Fundraising Potential
Annual Giving Potential = Engagement + Likes + Social Multiplier
Do you know the value of a like?
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Where Do I Go For Help?
• blog.fundly.com• MediaCause.org• Facebook.com/nonprofits
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Thank You!