Download - Data Driven Design
DataDriven Design
Presented By:Tanya MathewMaster of Design
NATIONAL INSTITUTE OF FASHION TECHNOLOGY
Quantitative
DataNumerical data that shows the who, what, when and where.
Qualitative
DataNon-numerical data that demonstrates the why or how.
47% of people expecta web page to load in less than 2 seconds.
- Econsultancy
40% of people will choose a different search result if the first is not mobile friendly.
- Skillcrush
consumers shop on smartphones
- Comscore4/5
couldn’t decide between two blues, so they tested 41 shades between each blue to see which one performs better.
Data eventually becomes a crutch for every decision, paralysing the company and preventing it from making any daring design decisions.
- David Bowman
referencesMount, M., & Garcia Martinez, M. (2014). Social Media: A TOOL FOR OPEN INNOVATION. California Management Review, 56(4), 124-143. doi:10.1525/cmr.2014.56.4.124
Satyendra Singh, (2006) “Impact of color on marketing”, Management Decision, Vol. 44 Iss: 6, pp.783 - 789
Moreno, A. (2014, September 24). Data-Driven Design In The Real World. Retrieved from http://www.smashingmagazine.com/2013/09/data-driven-design-in-the-real-world/
Web design statistics for 2015. (2015, March 9). Retrieved from http://www.ironpaper.com/webintel/articles/web-design-statistics-2015/#.VhsYIfSC2VA
Ciotti, G. (2014, August 20). Color Psychology: How Colors Influence the Mind. Retrieved from https://www.psychologytoday.com/blog/habits-not-hacks/201408/color-psychology-how-colors-influence-the-mind
Holsen, L. (2009, February 28). Putting a Bolder Face on Google. Retrieved from http://www.nytimes.com/2009/03/01/business/01marissa.html?pagewanted=print
Rodenback, E. (2014, January 8). A Makeover in Maps ; Rethinking Design in Data-Driven World.
K, K. (2015, May 11). A Web Designer’s Guide: Data Driven Design. Retrieved from http://www.webdevelopmentgroup.com/2015/05/data-driven-design-washington-dc/
Image Sources:
http://www.makingdifferent.com/how-to-check-facebook-page-demographics-and-location-details/
https://blog.kissmetrics.com/social-media-by-demographic/
http://thenounproject.com/
http://www.seeklogo.net/
http://www.google.com/analytics/