DESIGNING AND DEVELOPINGeCommercefor
DESIGNING AND DEVELOPINGeCommercefor
ERik BernskioldManaging Director
Bernskiold Media & XLD Studios
eCommerceDESIGNING AND DEVELOPING
for
QUESTIONSFIRST A COUPLE OF
QWhat are you?Designer, Developer, UX?
QDo you have any eCommerce experience?
QDo you have any experience building eCommerce websites?
CHALLENGES
CArt Abandonment
“Wait... you shop around in an online store, fill your “shopping cart” and then when you get to the “checkout” you click remove and slip out. What’s up with that?”
BEHAVIOR?WHY THIS
LESSONAllow customers to treat your
cart like a wishlist!
RINSE AND REPEATLEARN FROM BEHAVIOR AND ADAPT
ESTABLISHING A FLOW
PRESENTING INVENTORY
User Accounts
PAYMENTSACCEPTING
SEARCHDO IT LIKE GOOGLE
TRUSTESTABLISHING
TRUSTESTABLISHING
About Pages
Contact DetailsMul!ple Images
Customer Reviews
Clear Policies
SECURITYUSER EXPERIENCE
VS.
SECURITY
SSL CERTIFICATE PASSWORDS
ENCRYPTIONVALIDATION
VALIDATIONFOR WHOM DO WE DO IT?
PASSWORDSIS ALL TROUBLE WORTH IT?
BUSINESS ASPECTTHE
THE BOTTOM LINE
BEING CONCIOUS
JUSTIFYALL DECISIONS
MEASURE
Questions?ASK AWAY!
ERik Bernskiold@ErikBernskiold
http://www.xldstudios.comhttp://www.erikbernskiold.com
Just google, Erik Bernskiold!
DESIGNING AND DEVELOPINGeCommercefor
