Customers as judges:
How to involve
customers and deepen
the relationship
2012:NO Christmas lunches
Killing two birds with one stone
BIG PARTY where all our customers were invited
In our own premises – in the Suhde office
The Tip of the Iceberg Awards
The name is a play of wordsThe biggest Ad Award Gala in Finland:VUODEN huiputThe Top of the Year
Our Gala:JääVUOREN huiputThe Tip of the Iceberg
The ideaThe customers were invited as judges
They decided which campaigns to reward They gave scores to campaigns made in Suhde 2012
6 categories• Launches• Campaigns• Loalty• Commercials• Prints• Suhde Production
> All together 36 works to judge
Way to show what we have created• Idea to show what kind of campaigns we had made• Idea to show the variety of our skills and customers • Idea to meet the collegues in the other companies
Of course to sell them more!
This is how it was…
THE CONFESSION…
WE CHOSE THE WINNERS!BUT WE NEVER TOLD THEM!
• Because every customer should have at least one award
• But the Grand Prix went to the campaign which got most of the votes
In addition: Special Awards8 persons or actions were rewarded with Special Awards• The Supporter of the Year• The Brand Guardian of the Year• The Most Historical Deed of the Century• The Five-folder of the Year• The Facebook Strategy of the Year• The Artwork of the Year• The Most Wonderful Sing Along of the Year• The Improver of the Year
Feel free to steal the idea!