-
8/2/2019 Customer Buying Behaviour & Investment Analysis
1/30
Click to edit Master subtitle style
4/15/12
CUSTOMER BUYING
BEHAVIOUR &INVESTMENT
ANALYSISINDUSTRY GUIDE FACULTY GUIDE(with proper title and designation ) ____________________________________ __________________
PRANVEER SINGH INSTITUTE OF TECHNOLOGY
KANPUR
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
2/30
4/15/12
TABLE OF CONTENTS
Subject
q Executive Summary
q Objectives..
qIndustry Profile
Major Companies
Company Profile
SWOT Analysis
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
3/30
4/15/12
Executive SummaryAmong all the investment avenues inslirance schemes arethe best investment options and are giving significantreturn. The growth in Indian economy will lead to boom in
the market in coming years. The increasing numbers ofplayers in the life insurance industry has resulted indeveloping of awareness among people for gettingthemselves and their families insured and hence lifeinsurance companies playa major role in the increasing tasteof the customers for insurance, be it life insurance or
general insurance.
This report also deals with the findings and referencesregarding Mutual Funds and growing Mutual Fund industry,it also throws light on present economy in lieu with Mutualfunds and its growth. It also helps us to know what theperception of the investor is. And with out knowing investors
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
4/30
4/15/12
Objectives (for gainingmaximum experience and
exposure in the company)
The exclusive objective of the study is toanalyze the actual effect of the onset of various
life insurance industries on the sales of L.I.C. itaims at checking out if the sales of plans andschemes of LIC have gone down or up due tothe onset of various private players in life
insurance sector
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
5/30
4/15/12
Industry Profile(Review of litrature on the industry) Insurance, in law and economics, is a form of risk
management primarily used to hedge against the risk ofpotential financial loss. Insurance is defined as the equitabletransfer of the risk of a potential loss, from one entity toanother, in exchange for a premium and duty of care.
The business insurance is related to the protection of theeconomic values of the assets. Every asset has a value. Theasset would have been created through the efforts of theowner. The asset is valuable to the owner, because heexpects to get some benefits from it. The benefit may bemcome or something else. It is a benefit because it meetssome of its needs.
Every asset is expected to last for a certain pen-od of timeduring which it will perform. There is a lifetime for a
machine in a factory or a cow or a motorcar. None of themwill last forever. The owner is aware of this and he can also
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
6/30
4/15/12
However, the asset may get lost earlier. An accident or any otherunfortunate event may destroy it or make
it non-functional, in that case, the owner and those deriving benefits therefrom would be deprived from thebenefit and the planned substitute would not have been ready. There is anadverse or unpleasant situation. Insurance is a mechanism that helps to reduce the effect of such adverse
situations.Life insurance in India made its debut well over 100 years ago. In ourcountry, which is one of the mostpopulated in the world, the prominence of insurance is not as widelyunderstood, as it ought to be. What follows is an attempt to acquaint readers with some of the concepts
of life insurance,with special reference to LIC.
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
7/30
4/15/12
Major CompaniesLIC
Bajaj Allianz
ICICI Prudential
SBI Life
HDFC Standard
Max New York
Reliance Life
Birla Sun Life
Tata AIG
ING Vysya
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
8/30
4/15/12
COMPANY PROFILE
kotak mahindra bank ltd., its affiliates and old mutual pIc.The companies one the fastest growing insurancecompanies in India and has shown remarkable KotakMahindra old mutual life insurance is a joint venturebetween growth since its inception in 2001.
Kotak mahindra group believes in offering its customers a-life time of value. A commitment that has made it a leadingfinancial services group employing around 12300 employeesin its various businesses and has a distribution network ofbranches, franchisees, representative offices and satelliteoffices across 320 cities and towns in India and offices inNew York, London, Dubai, Mauritius and Singapore. Thegroup services around 2.9 million customer accounts.
Old mutual plc is an international savings and wealth
Management Company based in the U.K. originated in SouthAfrica in 1845, it is among the 50 largest companies in the
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
9/30
4/15/12
The group has a balanced portfolio of
businesses offering asset management, lifeinsurance, banking and general insuranceservices in oveer40 countries, with focus onSouth Africa, Europe and the United States,and a growing presence in Asia pacific. Oldmutual pIc. Employs approximately 53000employees world wide and is listed on theLondon and Johannesburg stock exchanges.
Om kotak mahindra is a joint venture betweenkotak. mahindra, which is an Indian companyand old mutual, which is a foreign company. Itis a 74%26% joint venture between the two.
It was established by Mr. Udai kotak in 1985along with 2 other people who were great
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
10/30
4/15/12
OM KOTAK
MAHINDRA
Our Lineage
A 74 % - 26 % JointVenture between
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
11/30
4/15/12
SWOT ANALYSISSTRENGTH:
Old mutual has 160 years experience ~
Wide Network
Based on banking
Best Training Procedure Pure financial
Sector
WEAKNESS :
Penetration is low
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
12/30
4/15/12
OPPORTUNITY:
Opportunity in rural areas.
Term plan is cheap and best.
THREATS:
LIC is the big competitor
No availability of health plans
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
13/30
4/15/12
SIGNIFICANCECustomer satisfaction is the crux of the
success of any company. To achieve success,the foremost thing is to be in pace with thecustomer needs. Clear consistent andsystematic improvement is necessary todemonstrate that customer satisfaction is astrategic business objective.
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
14/30
4/15/12
Continuous improvement implies that businessphilosophies must change to meet ever -
increasing expectations of the customers, and nodoubt it is a challenging job.
Hence, a research should be a step towards theawareness of expending needs of the customers
and thereby to meet them. ,
In the present era insurance investors wantmaximum possible returns with maximum risks.Now according to the term insurance companies
have to present those schemes in the marketwhich
provide maximum possible return with minimumcost and less risk and there should be no hidden
costs involved in the schemes.
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
15/30
4/15/12
Research processUnderstanding The Project
Firstly I was enriched with the philosophy ofinvestment and insurance. secondly I tried tounderstand that what made investors comfortablein making investments in insurance sector andwhich are the major insurance schemes in whichinvestors . commonly used to investment
Staller
Problem definition
The objectives were set and sampling,methodology and determined I along with theexpert guidance of my project guide prepared a
well- designed' questionnaire.
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
16/30
4/15/12
Research design
Decision regarding what, where, when, how muchto invest for getting higher returns with minimumrisks and by what means? The research designencompasses the following information
Data source: data collected was primary as it wascollected by means of questionnaire consistingfrom various investors.
Research instrument. Structured questionnaire
consisting of open-ended questions were used forused for perpose of research.
Contact method; personal interview
Research approach; field survey
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
17/30
4/15/12
Scope of research:
City of north Kanpur.Data collection
I visited the city of Kanpur. Here data collection was
done by the way of questionnaire. I met variousinvestors, direct selling, and agents and queriedregarding the questions in the questionnaire. In thetotality 25 respondents were visited by me. The variousparameters on which the investors were:
Investment in insurance schemes
Most preferred insurance scheme for investment andrisk cover . i- Returns of insurance schemes
Dominating influence in financial decision making +Criteria for investment and insurance evaluation f
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
18/30
4/15/12
Sample size: 50
Sample procedure: purposive, judgment,
and selective samplingSamplin2: tvpe: convenient sampling
Sta2: e 6th
Data analvsis:
Data until analyzed is of no use. Analysiswas done in the order of investors visited
and then a consolidated analysis wasdone (refer to annexure)
Data interpretation:
Data was interpreted and inferences
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
19/30
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
20/30
4/15/12
Conceptual vs. empirical:conceptual research isthe one that is related to some abstract idea(s) ortheory. It is generally used by philosophers and
thinkers to develop new concepts or to reinterpretexisting ones. On the other hand, empiricalresearch relies on experience or observation alone,often without regard for system and theory. It isdata based research. Coming up with conclusionswhich are capable of being verified by observation'or experiment.
Other:all other types of research are variation ofone or more of the above stated approaches,based on either the purpose of research, or thetime required to accomplish research, or theenvironment in which research is done, or on the
basis of some other factor From the point of view of
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
21/30
4/15/12
FEASIBILITY OF
SAMPLING
Sample taken for the survey is very feasible and is used inpractice for a variety of reasons such as-
1.Sampling can save time and money. A sample study isusually less expensive than a census study and producesresults at a relatively faster speed.
2. Sampling may enable more accurate measurements for asample study is generally. Conducted by trained andexperienced investigators.
3. Sampling remains the only way when population containsinfinitely many members.
4. Sampling remains the only choice when a test involves the
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
22/30
4/15/12
QUESTIONNAIREQUESTIONNAIRE
I would request you to kindly respond to thefollowing questionnaire. This study is meantexclusively for academic purpose. I would like toextend my deed sense of gratitude for providingvaluable insight that surely help in enriching myknowledge about today's investment trend andalso customer's perception about the invasion ofprivate companies in the scenario.
Personal details
NAME-
Occupation-
Address-
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
23/30
4/15/12
5. Which mode of investment do you prefer the most?
Insurance
Gold
Equity
Mutual funds
Others
land Capital
6. Do you know about ULIP?
YES [ ] NO [ ]
7. Which type of investor are you?
Long term
Short term
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
24/30
4/15/12
8. Which sector do you prefer the most for investment?
Government
Private.
9.Do you think that in present scenario people are divertingfor" investment towards private players?
Yes [ ] no [ ]
10.Have you taken any insurance and investment tool foryour self and your family?
Yes [ ] NO [ ]
11. Do you think insurance is good for future protection?
Yes [] no [ ]
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
25/30
4/15/12
15. If yes, then why? On the basis of:
Returns
Services
Better prod ucts
Flexibility
Transparency
Face value of relativesOthers
16. Do you think private companies have created an impacton LIe?
YES [ ] NO [ ]
17. Mention any four companies in order of preference?
1)
2)
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
26/30
4/15/12
20.Do you think that the market share of lie is decreasingday by day?
YES [ ] NO []
21. Do you know any person who has switched from lie toany private playe
YES [ ] NO [ ]
22.your overall experience in kotak life insurance?
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
27/30
4/15/12
conclusion
Through the surveyconducted by me, ~reached the following
conclusions:
Among all the people
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
28/30
4/15/12
On the other hand, the youngsters and the peoplebelonging' top the age group 30-40 understandthat their money will grow unto a better extent in
private insurer because their management is suchthat they offer greater and better
opportunities for exploitation and so they haveinvested their money in
private insurers and not much in LIC if at all theyhave invested.
A lot is stall to be done to make the people awarefor insurance and to eradicate the general feelingimbibed in the people that insurance is not for theirbenefit but for the benefit of the company alone.
-
8/2/2019 Customer Buying Behaviour & Investment Analysis
29/30
4/15/12
BIBLIOGRAPHYPublications:
Marketing management By-Philip kotler
Research methodology I By-C.R.kothari
Insurance in India By-P.S.palande
Insurance chronicle ICFAI Edition
Life Insurance Today Journal
WEBSITE VISITED
www.Kotaklifeinsurance.com
www.google.com
http://www.google.com/http://www.kotaklifeinsurance.com/http://www.google.com/http://www.google.com/http://www.kotaklifeinsurance.com/ -
8/2/2019 Customer Buying Behaviour & Investment Analysis
30/30
4/15/12
THANK YOU
http://www.google.com/http://www.google.com/http://www.google.com/