Download - Cultural tourism and european cities
CULTURAL TOURISM AND EUROPEAN CITIES
JAMES KENNELLPRINCIPAL LECTURER IN TOURISM, EVENTS AND HOSPITALITY
DIRECTOR, ECONOMIC DEVELOPMENT RESOURCE CENTREUNIVERSITY OF GREENWICH, LONDON, UK
TRADITIONAL CULTURE IN EUROPEAN CITIES• KENNELL (2013) – NOT JUST
ESTABLISHED DESTINATIONS, BUT NEW DESTINATIONS CREATED USING TRADITIONAL CULTURE – THE ARTS, MUSEUMS, HERITAGE
CULTURAL EXPERIENCES• TOURISTS CONSUME EXPERIENCES (ANDERSSON 2007)
• EXPERIENCES ARE ‘HOLISTIC’ – WE DON’T BREAK THEM DOWN INTO LITTLE PIECES
• EVERY DESTINATION GIVES TOURISTS CULTURAL EXPERIENCES
CULTURAL EXPERIENCES• TOURISTS ARE SEEKING AUTHENTIC
EXPERIENCES OF THE CULTURE LIVED BY LOCAL PEOPLE (MCKERCHER & DUCROS (2002)
• “NOT JUST THE CONSUMPTION OF THE CULTURAL PRODUCTS OF THE PAST, BUT ALSO OF CONTEMPORARY CULTURE OR THE ‘WAY OF LIFE’ OF A PEOPLE OR REGION” (RICHARDS 2001: 7)
SKOPJE AS A CULTURAL TOURISM EXPERIENCE
PRACTICAL STEPS…• USE CULTURE TO CREATE EXPERIENCES
FOR TOURISTS
• DON’T SEE CULTURE AS A SEPARATE PRODUCT – TOURISTS DON’T THINK OF THEMSELVES AS ‘CULTURAL TOURISTS’• OFFER ‘CULTURAL’ TOURISTS SOMETHING
NON-CULTURAL• SHOW YOUR CULTURE TO ALL OF YOUR
TOURISTS!
Cultural experiences
Memories
Destination Image
ТИ БЛАГОДАРАМ!
@jameskennell