Download - CSR Lesson #01
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Master of Arts in Communication : Corporate
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Session Topic : Exploring
Defnitions o CSR
Subject: Corporate SocialResponsibility
by Ida Bayuni
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Part 1 CSR & 5 Dimensions• Part 2 CSR Defnitions
Today’s Discussion
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CSR: Defnition & Te !ey
Corporate Social Responsibility CSR! " De#nition:
• A business system that enables the production& distribution of wealth for the betterment ofits stakeholders through the implementation &
integration of ethical systems & sustainablemanagement practices.
Te key "parts# o te defnition include$
a. The production & distribution o wealthb. Stakeholder management c. Creating an ethical system &d. Sustainable management practices
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CSR: System Tin%ing pproac
system thinking approach is
needed'to enable corporations to manage "the inter-relationships# rater tan linear cause-eect chains & seeing
processes of change rater tansnapshots (Senge, 1990).Peter M$ Sen%e&P'$D• merican
systemsscientist(
• )ounder o teSociety or*rgani+ational,earning(
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CSR: International Standards *rgani+ation -IS*.
Standard for social responsibility of,a. ri!ate "corporate# &
b. ublic sector organi$ations.
(S) 2*+++ establises' 7 core subects of socialresponsibility ' o /ic are parts o most current CS%defnitions$.'rgani$ational go!ernance(.Community in!ol!ement & de!elopment ).*uman rights+.abor practices
.The en!ironment./air operating practices0.Consumer issues
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CSR: Te 5 Dimensions
,o
$
Dimensi
ons
T'e De#nition iscoded to t'e
dimension if itrefers to
-.ample P'rases
0-n/iron"ment
Te naturalen1ironment
a.1A cleaneren!ironment2
b.13n!ironmental
concerns in businessoperations2
2 Social Te relationsipbet/een business andsociety
a.1Contribute to a bettersociety2
b.14ntegrate socialconcerns into their
business operations2
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CSR: Te 5 Dimensions -Cont(.
,o
$
Dimensi
ons
T'e De#nition iscoded to t'e
dimension if itrefers to
-.ample P'rases
3-conomic
Socio4economic orfnancial aspects'including describing
CSR in terms o abusiness operation
a.1Contribute toeconomicde!elopment2
b.1preser!ing the pro5tability2
c. 16usiness operations2
Sta0e'older Sta%eolders orsta%eolder groups
a.14nteractions with theirstakeholders2
b.1*ow organi$ations
interact with theiremployees, suppliers,customers andcommunities2
a.16ased on ethical
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CSR Defnitions
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CSR: Defnitions -Cont(.
,o
De#nition
Source
De#nition Dimensions
0 !ones,19"0
• Te notion tat corporations a1ean obligation to constituent groupsin society oter tan stoc%olders &beyond tat prescribed by la/ orunion contact indicating tat a sta%e
may go beyond more o/nersip(
a.7oluntariness
b.Stakeholde
r
2 #opkins , 199"
• $oncerned %ith treating thestakeholders o te frm etically'or in a socially responsible manner(
Sta%eolders exist bot /itin a frm& outside( $onseuentlybeha'ing socially responsibly /ill increase te umande1elopment o sta%eolders bot/itin & outside te corporation(
a.7oluntarine
ssb.Stakeholder
c.Social
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CSR: Defnitions
,o
De#nition
Source
De#nition Dimensions
3
orldusiness$ouncilfor
Sustainable*e'elo p+ment,1999
• Te commitment o business tocontribute to sustainable economicde1elopment' /or%ing /itemployees' teir amilies' te localcommunity & society at large to
impro1e teir 6uality o lie(
a.Stakeholde
r b.Socialc. 3conomic
• -he o'erall relationship o tecorporation /it all o itssta%eolders( -hese includecustomers' employees'
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CSR: Defnitions -Cont(.
,o
De#nition
Source
De#nition Dimensions
5
orldusiness$ouncilfor
Sustainable*e'elop+ment,/000
• Te continuing commitment bybusiness to bea1e etically &contribute to economicde1elopment /ile impro1ing te6uality o lie o /or%orce & teir
amilies as /ell as te localcommunity & society at large(
a.7oluntariness
b.Stakeholder
c. Sociald.3conomic
usiness forSocial
• Business decision ma%ing lin%ed toetical 1alues' compliance /itlegal re6uirements & respect orpeople' communities & te
a.7oluntariness
b.Stakeholder
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CSR: Defnitions -Cont(.
,o
De#nition
SourceDe#nition Dimensions
9
usiness forSocialespon
sibili+ty,/000
• *perating a business in a mannertat meets or exceed' te etical'legal' commercial & publicexpectations tat society as obusiness( Social responsibility is'
a guiding principle or e1ery decisionmade & in e1ery area o a business(
a.7oluntariness
b.Stakeholder
c. Social
d.3n!ironmental
e.3conomic
:
$ommis+sion oftheuropean$ommuni+ties,/001
• Essentially a concept /erebycompanies decide 1oluntarily tocontribute to a better society & aclearer en1ironment(
a.7oluntariness
b.Socialc. 3n!ironme
ntal
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CSR: Defnitions
,o
De#nition
Source
De#nition Dimensions
;
$ommi ssion oftheuropean
$ommuni+ties,/001
• concept /ereby companiesintegrate social & en1ironmentalconcerns in teir businessoperations & in teir interaction /itteir sta%eolders on a 1oluntary
basis(
a.7oluntariness
b.Stakeholder
c. Sociald.3n!ironmental
e.3conomic
0<
cilli amsandSiegel,/001
• ctions tat appear to urter somesocial good' beyond te interests ote frm & tat /ic is re6uired byla/(
a.7oluntariness
b.Social
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CSR: Defnitions -Cont(.
,o
De#nition
Source
De#nition Dimensions
002inney,/001
• $S or corporate citi3enshipcan most simply be defned as aset o management practices tatensure te company minimi+es tenegati1e impacts o its operations
on society /ile maximi+ing itspositi1e impacts(
• Social
02arsden, /001
• 4bout the core beha'ior ocompanies & te responsibility orteir total impact on te societies'in /ic tey operate( $S is notan optional add-on nor is it an act of
philanthropy ( 4 sociallyresponsible corporation is onetat runs a proftable business tat
a.Socialb.3n!ironme
ntalc. 3conomic
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CSR: Defnitions -Cont(.
,o
De#nition
Source
De#nition Dimensions
03
$ommission of
theuropean$ommunities,/00/
• 4bout companies a1ingresponsibilities &ta%ing actionbeyond teir legal obligations &economic7business aims( -hese%ider responsibilities co1er a
range o areas but are re6uentlysummed up as social &en1ironmental' /ere social meanssociety broadly defned' rater tansimply social policy issues( -his canbe summed up as te triple
bottom line approac$ i.e.economic' social & en!ironmental(
a.7oluntarine
ssb.Socialc. 3n!ironme
ntald.3conomic
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CSR: Defnitions -Cont(.
,o
De#nition
Source
De#nition Dimensions
0
56,/008
• *pen & transparent businesspractices based on etical 1alues &respect or employees' communities& te en1ironment' /ic /illcontribute to sustainable business
success(
a.7oluntariness
b.Stakeholder
c. Social
d.3n!ironmental
e.3conomic
05
usiness forSocialesponsibili+ty,/008
• cie1ing commercial success in/ays tat onors etical 1alues &respect people' communities & tenatural en1ironment(
a.7oluntariness
b.Stakeholder
c. Sociald.3n!ironme
ntal
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CSR: Defnitions -Cont(.
,o
De#nition
Source
De#nition Dimensions
08
$ommission ofthe
uropean$ommuni+ties,/008
• -he concept that an enterpriseis' accountable or its impact on allrele1ant sta%eolders( 5t is thecontinuing commitment bybusiness to bea1e airly &
responsibly & contribute toeconomic de1elopment /ileimpro1ing te 6uality o lie o te/or% orce & teir amilies as /ell aste local community & society atlarge(
a.7oluntariness
b.Stakeholder
c. Sociald.3conomic
09$S%ire , /008
• Te integration o business operations& 1alues' /ereby te interests o allsta%eolders including in1estors'customers' employees & te
a. 7oluntariness
b. Stakeholder c. 3n!ironmen
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CSR: Defnitions -Cont(.
,o
De#nition Source
De#nition Dimensions
0:#opkins,/008
•
$oncerned %ith treating thestakeholders o te frm etically or'in a responsible manner( @Etically orresponsible? means treatingsta%eolders in a manner deemedacceptable in ci1ili+ed societies(Social includes economicresponsibility( Stakeholders eistbot /itin a frm & outside. -he%ider aim o social responsibility isto create iger & iger standards oli1ing' /ile preser1ing teproftability o te corporation' orpeoples bot /itin & outside tecorporation(
a. 7oluntarine
ssb. Stakeholder c. Sociald. 3conomic
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CSR: Defnitions -Cont(.
,o
De#nition
SourceDe#nition Dimensions
20
thical2erforman+ce,/008
• 4t its best ' CSR is defned as teresponsibility o a company' or tetotality o its impact' /it a need toembed society 1alues into its coreoperations as /ell as into its
treatment o its social & pysicalen1ironment( esponsibility isaccepted as encompassing aspectrum' rom te running o aproftable business to te ealt &saety o sta=' & te impact on te
societies in /ic a companyoperates(
a.Stakeholder
b.Socialc. 3n!ironme
ntald.3conomic
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CSR: ssignment
Assi%nment +1Companies Percei/ed to be Socially Responsible
. 4dentify e8amples o corporations you percei1e to besocially responsible(
(. 9hat sources o inormation a1e in>uenced your udgments
). 7isit the corporate websites to see i tey contain a
section de1oted to CSR acti1ities matc yourperceptions o te organi+ation?s acti1ities
umber of pages $ a minimum o a 2x page
assignment?. 6anguage $ Englis7. Space $ 0(5 space". ont $ Times e/ Roman9. @se 'isuals $ Aisuals or illustrations to be
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References
0( Sims' Ronald R( -2