Download - CSR 2.0 english version
Tomasz Rudolf Sebastian Straube
CSR 2.0 Sustainable Business & The Networked Stakeholder
2 3 4 Set CSR/Sustainability Goals
Define CSR/Sustainability Strategy
Engage the Networked Stakeholder
1 Set business goals
1. Business Goals
Why does your company exist?
COSTS
JOBS DONE
PRODUCTS COMMUNICATION CHANNELS
RESSOURCES
PROCESSES PARTNERS
CUSTOMER SEGMENTS
SALES & DELIVERY CHANNELS
REVENUES
Źródło: Innovatika na podstawie A. Osterwalder, Business Model Generation
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COSTS REVENUES
2. CSR/Sustainability Goals
Why do we need CSR/Sustainability?
JOBS DONE
PRODUCTS COMMUNICATION CHANNELS
RESSOURCES
PROCESSES PARTNERS
CUSTOMER SEGMENTS
SALES & DELIVERY CHANNELS
REVENUES
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ENVIRONMENTAL COSTS
SOCIAL COSTS ENVIRONMENTAL BENEFITS
SOCIAL BENEFITS
COSTS
3. CSR/Sustainability Strategy
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Eliminate waste
Benign emissions
Renewable energy
Closing the loop
Resource-efficient transportation
Sensitising stakeholders
Redesign commerce
4. The role of the networked stakeholder and social media in the realisation
of CSR 2.0
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FIRM
NGO
SUBSIDIARY COMPANY
MEDIA
EMPLOYEES
CLIENTS
CONSUMERS
LOKAL COMMUNITY GOVERNMENTAL
AGENCIES
ENVIRONMENT
SUPPLIERS
SHAREHOLDER
TRADE UNIONS
INVESTORS
Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.
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FIRM
Inverstors
NGO
Subsidiary Company
Media
Employees
Clients
Consumers
Trade Unions
Shareholders
Supplieres
Environment
Governmental agencies
Local Community
Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.
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FIRM
Inverstors
NGO
Subsidiary Company
Media
Employees
Clients
Consumers
Trade Unions
Shareholders
Supplieres
Environment
Governmental agencies
Local Community
Based on: B. Rok, Odpowiedzialny biznes w nieodpowiedzialnym świecie, p. 19.
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FIRM
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http://www.btplc.com/Responsiblebusiness/ Ourstory/Blog/default.aspx
http://csrperspective.com/category/bt-csr/ http://www.interfaceflorcutthefluff.com/
Blogs
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http://twitter.com/#!/dell4good http://twitter.com/#!/RitzCarltonCSR
Microblogs
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Video
http://www.youtube.com/starbucks http://www.youtube.com/timberland
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Interactive games
http://www.btplc.com/Responsiblebusiness/
http://www.willyoujoinus.com/energyville/
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Portals
http://knowledge.allianz.com/ http://missionzero.org/
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Wiki
http://wiki.sdn.sap.com/wiki/display/CSR/Sustainability+Home
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Crowdsourcing
http://www.openplanetideas.com/
http://www.toyota.com/ideas-for-good/
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iReporting
http://www.sapsustainabilityreport.com/
http://www.justmeans.com/companies/cisco-systems/9519.html
Case TOMS Shoes
Shoes producer, who for one purchased pair of shoes will give one for children in need.
How would you engage the networked
stakeholder in this activities?
TOMS has 879.207 followers on Twitter (21.10.2011)
Over 1 Million Fans on Facebook
Annual „Day Without Shoes”
Banners for the fans…
Materials which help to organize a local event
Materials which help to organize a local event
During the year: Organize „Style Your Shoes Party”
Come and meet the „Chief Shoe Giver”
Take part in the „Shoe Drop”
Establish at your University a ...
Share your …
2 3 4 Set CSR/Sustainability Goals
Define CSR/Sustainability Strategy
Engage the Networked Stakeholder
1 Set business goals
„We have a dream…”
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MISSION
ENVIRONMENTAL COSTS
SOCIAL COSTS ENVIRONMENTAL BENEFITS
SOCIAL BENEFITS
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„and the GOOD thing is ...”
„We are not alone”
Join us!