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Using Social Media Using Social Media to Boost Your to Boost Your
Business!Business!
The webinar will begin at 1:00PM CST.
If you haven’t already, call into the webinar by dialing 866-699-3239 and then entering the event number 669 375 087. If you need technical assistance call WebEx at 1-866-229-3239 or email [email protected]
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Using Social Media to Boost Your Business
James W. Nellis IIJames W. Nellis II
RE/MAX Allegiance
•National real estate technology instructor
•REALTOR® Magazine's '30 Under 30' in 2005
•Ranks in top 10 of all agents in Northern Virginia
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Kristal KraftKristal KraftABR, CIPS, CRS,
PMN, PNG
•Author, developer, & SEO strategist of kristalsellsdenver.com top ranking Denver RE site•Blogger, social media citizen, photographer•REALTOR in Colorado since 1984•Co-founder and rainmaker of The Berkshire Group a Denver Real Estate Company•Google Kristal Kraft
Using Social Media to Boost Your Business
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More Information & Resources at www.JamesNellis.com
Using Social Media to Boost Your Business
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Using Social Media to Boost Your Business
He who rejects change is the architect of decay. The only human institution which rejects progress is the cemetery. ~Harold Wilson
BUSINESS HAS CHANGED
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CHANGESHIFT
ADAPT CREATE BELONG
Using Social Media to Boost Your Business
EMBRACE…
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Embrace Technology
Using Social Media to Boost Your Business
Change always comes bearing gifts. ~Price Pritchett
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The Game is OPEN Now…
Using Social Media to Boost Your Business
Technology makes Veterans, Rookies
and Rookies, Veterans…
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What should you use?
Using Social Media to Boost Your Business
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Top Networks to Consider
Using Social Media to Boost Your Business
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Where should you spend your TIME?
Using Social Media to Boost Your Business
“HOUR of POWER”
20 Minutes a Day
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Presidential Election: MySpace, Facebook & YouTube
Using Social Media to Boost Your Business
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MySpace
Using Social Media to Boost Your Business
Founded 2003300 EmployeesAdvertisers: Google, AdSense15 Languages
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Sample MySpace SitesUsing Social Media to Boost Your Business
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7 MySpace Benefits
Using Social Media to Boost Your Business
1. Free2. Customization of Page3. MySpace Music Player
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7 MySpace Benefits
Using Social Media to Boost Your Business
4. Video Embedding5. Friend Collection6. MySpace Apps7. Mobile Phone Download
MySpace TV
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ACTIVE RAIN
Using Social Media to Boost Your Business
“FREE online community for real estate professionals designed to help them promote and grow their business”
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SAMPLE A.R. SITESUsing Social Media to Boost Your Business
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5 Active Rain Benefits
Using Social Media to Boost Your Business
1. Free2. SEO- Blog Driven Site
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5 Active Rain Benefits
Using Social Media to Boost Your Business
3. Point Driven Ranking4. Referrals5. Publicity
Where is it headed?Will it eventually charge Realtors?
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LinkedINUsing Social Media to Boost Your Business
Released 2003Professional Network Service
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LinkedINUsing Social Media to Boost Your Business
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LinkedINUsing Social Media to Boost Your Business
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Settings for LinkedINUsing Social Media to Boost Your Business
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People SearchUsing Social Media to Boost Your Business
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Client & Business ConnectionsUsing Social Media to Boost Your Business
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LinkedIN Sample Site
Using Social Media to Boost Your Business
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Recommendations from Clients
Using Social Media to Boost Your Business
4 Listings from an Investor through LinkedIn 5 Closed Transactions
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LinkedIN Reading List
Using Social Media to Boost Your Business
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Online Search
Using Social Media to Boost Your Business
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LinkedIN Mobile DeviceUsing Social Media to Boost Your Business
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5 LinkedIN BenefitsUsing Social Media to Boost Your Business
1. FREE2. Network with other Professionals3. Referrals with other Realtors4. Client Recommendations & Referrals5. SEO Ranking
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TwitterUsing Social Media to Boost Your Business
Created 200625 EmployeesJapanese Version 2008
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MicroBloggingUsing Social Media to Boost Your Business
Text-based posts of up to 140 characters in length.
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What do you write in a “tweet”?
Using Social Media to Boost Your Business
Questions Useful WebsitesComments Observations Restaurant Critiques Insight
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Automate your TWEETSUsing Social Media to Boost Your Business
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4 Twitter BenefitsUsing Social Media to Boost Your Business
1. FREE2. Networking Online3. Information4. Mobile Uploads
TWEET
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A MUSICIAN’S TAKE ON MEDIA
Using Social Media to Boost Your Business
Detailed Interview at www.JamesNellis.com Click: FREE FORM
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Zipf First Page Google SearchPureVolume
Using Social Media to Boost Your Business
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Zipf Uses:Using Social Media to Boost Your Business
MySpace: Customization, MySpace Music Player, Current Website
Over 10,000 Friends
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Using Social Media to Boost Your Business
Twitter: Road Trip Updates, Show Venues
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Using Social Media to Boost Your Business
Facebook: Best resource for “real” connections (friends)
1,000 Friends
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Facebook PageUsing Social Media to Boost Your Business
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FACEBOOK PAGES & ADS
Using Social Media to Boost Your Business
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Facebook the Business Solution
Using Social Media to Boost Your Business
ROI – Return on Investment
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SAMPLE SITEUsing Social Media to Boost Your Business
Closed 3 transactions in under 3 months
“Facebook reunites old relationships and gets you new deals.”
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Using Social Media to Boost Your Business
Founded 2004Started at Harvard University2005: Open to High School Students2006: Open to Everyone with Email700 EmployeesAdvertisers: Microsoft’s Advertising InventoryOver 28 Languages
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PROFILE PHOTOSUsing Social Media to Boost Your Business
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PHOTOS ALBUMS ON FACEBOOKUsing Social Media to Boost Your Business
Events
Parties
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MOBILE UPLOADSUsing Social Media to Boost Your Business
Upload Community & Landmark Sites in your Area
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Status Comments
Using Social Media to Boost Your Business
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CONTESTS ON SITE & FACEBOOK
Using Social Media to Boost Your Business
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DRIVE TRAFFIC TO SITEUsing Social Media to Boost Your Business
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KEEP IT SOCIAL ONLINE
Using Social Media to Boost Your Business
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WHAT DO YOU SEE ON THIS PAGE?Using Social Media to Boost Your Business
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BIRTHDAY REMINDERSUsing Social Media to Boost Your Business
EXPAND YOUR FRIENDS
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Using Social Media to Boost Your Business
CREATE YOUR GROUP
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EVENTS ON FACEBOOKUsing Social Media to Boost Your Business
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Online Social FAUX PASUsing Social Media to Boost Your Business
1. Advertising your LISTINGS!2. Sending Virtual Martinis
“A slip or blunder in etiquette, manners, or conduct; an embarrassing social blunder or indiscretion”
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Online Social FAUX PASUsing Social Media to Boost Your Business
3. Talking about me, myself & I4. Compromising Photos & Comments5. Negative Comments
“PS- I guess you must have remembered that I am a teacher, so thank you for not tagging me in those photos! You are the best!”
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SPAM & PRIVACYUsing Social Media to Boost Your Business
1. Don’t click on the “unusual”2. Email Facebook Friend to confirm they sent it to you3. Flag it with Facebook as SPAM
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ANSWERING SPAMUsing Social Media to Boost Your Business
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SPAM & PRIVACYUsing Social Media to Boost Your Business
SPAM typically comes as a MASS emailObscure message/Subject line
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FACEBOOK CONNECTUsing Social Media to Boost Your Business
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FACEBOOK BENEFITSUsing Social Media to Boost Your Business
1. FREE2. KNOWN COMMODITY3. WIDELY USED
120 MILLION ACTIVE USERS WORLDWIDEOctober 2008
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Using Social Media to Boost Your Business
FACEBOOK BENEFITS
4. CONNECT WITH SOI5. FIND OLD FRIENDS/ASSOCIATES6. EXPAND REFERRAL NETWORK7. SEARCH FOR “A” CLIENTS
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CONNECTIVITY
Using Social Media to Boost Your Business
GET CONNECTED: www.JamesNellis.com
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So you have multiple profiles on different sites now what?
Using Social Media to Boost Your Business
CONNECT THEM ALL…On your WEBSITEOn your EMAIL
"Real Estate Excellence"
James W. Nellis II - CRS, ABR, SRESThe Nellis Group- RE/MAX AllegianceTwitter: JamesNellisFacebook: James [email protected] (Direct)Serving VA & DC
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TRULIAUsing Social Media to Boost Your Business
Founded in 2005 San Francisco
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TRULIA DOWNLOAD SCREENS
Using Social Media to Boost Your Business
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TRULIA MONEY
Using Social Media to Boost Your Business
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TRULIA LISTINGS – YOUR LISTINGS?Using Social Media to Boost Your Business
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TRULIA PRO
Using Social Media to Boost Your Business
Enhance All ListingsSpotlight AdStatistics- monitor AdChange the Source of URL
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CONVERT YOUR LISTINGSUsing Social Media to Boost Your Business
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CONVERT YOUR LISTINGSUsing Social Media to Boost Your Business
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LISTING CONVERTED – WEBSITE LINKUsing Social Media to Boost Your Business
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What is Blogging?The term blog is a contraction of “web log.” Blogs are builton the same principle as a website, only entries or “POSTS”are made in reverse chronological order.
Bloggers encourage participation from readers in the formOf “comments”.
Website is static
Blog content is always
changing – newest first.
BLOGGING
Using Social Media to Boost Your Business
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Blogs garnered a bad rap because
History of Blogging
Using Social Media to Boost Your Business
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Using Social Media to Boost Your BusinessTimes have changed:
Blogging is a quick and easy way to communicate with the consumer.
Blog posts can be created and published within minutes, adding topical value to both the consumer and the blogger!
Blogs offer 2-way communication…enabling the consumer to ask questions pertinent to their needs.
Blogs are a showcase of our services where we can demonstrate our competences.
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Using Social Media to Boost Your Business
Push Marketing Newspaper ads Homes Magazines Magnets, calendars,
pumpkins to farm
Pull Marketing Attraction marketing Build a “gravity well” Consumers will come
to you for the benefits you provide
What is it about blogs that makes them work?
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Blog = Pull Marketing
Write to:• Solve a Problem• Inform Readers• Entertain
Be:•Consumer Centric•Original•Real (as in Human!)
Using Social Media to Boost Your Business
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Using Social Media to Boost Your Business
Benefits of Blogging
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Using Social Media to Boost Your Business
WIIFM? (what’s in it for me?) Expanded Visibility Authority in Your Field Advanced rankings in
Search Engines Recognition in Media
(newspapers, other blogs, TV)
More income for less outgo (yeah!)
Expanded exposure in the RE.NET
Broker to Broker referrals
Recognition Increased income
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Using Social Media to Boost Your Business
Strategy is Important
Begin with your end goal Think of your PERFECT
customer/client Blog to them Be consistent Be responsive Attract them!!!
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Using Social Media to Boost Your Business
Beginner…Getting Started Join Active Rain and
start blogging. Watch others and learn. Once comfortable in a protected environment going on your own will be easy. Active Rain is a great place to observe and learn from others.
Be original Let your true voice
shine through Push yourself Assume responsibility
for what you write Have fun
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GET A REAL BLOGConfident to move on?
Go local, hyper-local. Build your own gravity well!
Using Social Media to Boost Your Business
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Using Social Media to Boost Your Business
Cost Depends on Platform WordPress (self
hosted) (cost of hosting)
Custom (i.e. Real Estate Tomato, Property Town, etc.)($etup + monthly fee)
Blogger (free) TypePad (small fee)
Costs vary from free to $150 maybe more a month.
Difference being the amount of features and control offered.
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Using Social Media to Boost Your Business
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Using Social Media to Boost Your Business
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Using Social Media to Boost Your Business
Blogging Faux Pas… Copying other’s work,
this includes both copy and photographs
Reciting the news verbatim
Spamming
Repeating your keywords over and over without thought to how it sounds to the reader
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Using Social Media to Boost Your Business
After the Blog… Next Steps Once you have a blog,
you need to work to get it noticed
Visit other blogs, make genuine comments
Use other platforms to link back to your blog
Twitter MyBlogLog Flickr Localism Inman LinkedIn FaceBook This list is seemingly
endless!
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Resources Local Blogs Denver Real Estate &
Relocation St. Paul Real Estate
Blog HouseChick Phoenix Real Estate
Guy Miamism Sandbars To Sunsets
National RE Blogs Rain City Guide Agent Genius Bloodhound Blog Sellsius Bigger Pockets BawldGuy Talking
Using Social Media to Boost Your Business
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Using Social Media to Boost Your Business
Social Media and Blogging
Question and Answer