Download - Crowdsourcing_PS_WS2011_12_Uni_Salzburg
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Crowdsourcing & Crowdfunding
Mag. David Röthlerpolitik.netzkompetenz.at
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David Röthler• Jurist• Medien-Journalist, Blogger• Uni-Lehrbeauftragter…• Ewachsenenbildner• Unternehmensberater
– Social Media– EU-Projektfinanzierung
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Bertolt Brecht 1927/1932ein Vorschlag zur Umfunktionierung des
Rundfunks:
„Der Rundfunk ist aus einem Distributionsapparat in einen Kommunikationsapparat zu verwandeln.
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Bertolt Brecht 1927/1932„Der Rundfunk wäre der denkbar großartigste Kommunikationsapparat des öffentlichen Lebens, ein ungeheures Kanalsystem, das heißt, er wäre es, wenn er es verstünde, nicht nur auszusenden, sondern auch zu empfangen, also den Zuhörer nicht nur zu hören, sondern auch sprechen zu machen und ihn nicht zu isolieren, sondern ihn auch in Beziehung zu setzen.Der Hörfunk könnte den Austausch, Gespräche, Debatten und Dispute ermöglichen.“
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„The people formerly known as the audience…“
Dan Gillmor
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New York Times, 22.6.2009
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Spiegel Special, Juli 2007
Time, 2006
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Greenpeace
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Ist die Utopie von Brecht Realität
geworden?
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Crowdsourcing• Jeff Howe• Juni 2006• Artikel im Magazin
Wired
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crowdsourcing.com
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Definition I• Crowdsourcing is the act of taking a job
traditionally performed by a designated agent and outsourcing it to an undefined, generally large group of people in the form of an open call.
Quelle: www.crowdsourcing.com
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Definition II• The application of Open Source principles
to fields outside of software
Quelle: www.crowdsourcing.com
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Open-Source-Prinzipien• Partizipation
• Transparenz
• Geben – Nehmen
• -> Linux, WordPress• -> Wikipedia, Open Street Map, Citizen Journalism
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Definition III• Die Strategie des Auslagerns einer üblicherweise von
Erwerbstätigen entgeltlich erbrachten Leistung durch eine Organisation oder Privatperson mittels eines offenen Aufrufes an eine Masse von unbekannten Akteuren, bei dem der Crowdsourcer und/oder die Crowdsourcees frei verwertbare und direkte wirtschaftliche Vorteile erlangen.
• Christian Papsdorf, Autor von ‚Wie Surfen zu Arbeit wird: Crowdsourcing im Web 2.0’
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Begriffe im Kontext• Prosuming
• Co-Creation
• Open Innovation
• Wikinomics
• Der arbeitende Kunde
• Mass Customization
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Struktur• Crowdsourcing
– Veranstaltungen– Ideen– Produkte– Dienstleistungen– Hardware– Journalismus– Politik– Exkurs Mass Customization
• Crowdfunding– Projekte– Content
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Veranstaltungen
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www.barcamp.at
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www.barcamp.at
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http://www.castlecamp.at/
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www.webmontag.de
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Ideen
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http://www.brainr.de/
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• Was ist ein innovatives Kulturprojekt? Wie kann man Fördergeber überzeugen?
• 8 Antworten innerhalb weniger Stunden
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http://www.brandtags.net/
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http://www.brainfloor.com/
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http://www.ideastorm.com/
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http://www.innocentive.com/
• Global innovation marketplace
• Cash awards up to $1 million
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https://www.tchibo-ideas.de/
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Produkte/DienstleistungenOutsourcing -> Crowdsourcing
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http://99designs.com/
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http://99designs.com/• 70.000 Designer• 100 – 600 US$ als Preis für den Gewinner• „designers from around the globe will submit
design concepts to compete for your prize.”• Design auswählen, wird zugeschickt und
bezahlt
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http://moviebakery.com/
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http://fashionstake.com/
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www.mturk.com
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$ 0,12
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www.elance.com
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www.elance.com
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www.my-hammer.at
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Hardware
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www.makerbot.com• 3D-Drucker
• Open Source
• Polyethylen
• 10x10x15cm
• > 1.000 $
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www.thingiverse.com
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Arduino• Open-Source-
Hardware-Plattform
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Alibaba.com
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http://diydrones.com
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grassrootsmapping.org
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grassrootsmapping.org• http://vimeo.com/12100230
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Journalismus• “Crowdsourcing, in journalism, is the use
of a large group of readers to report a news story.”
• Citizen Journalism
• Ö3ver
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http://mps-expenses.guardian.co.uk/
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Duck Island
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Myheimat.de• 34.000 Menschen produzieren für Myheimat.de in
Deutschland• Hyper-local content• Weblogs• Gratis-Druckaussgaben• Lokale Werbung• Keine bezahlten Journalisten• „heimatlich, heiter und optimistisch“
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www.giessener-zeitung.de• Seit September 2008
• Kostenlose Druckausgabe
• 2x wöchentlich
• 124.454 Exemplare
• Kostenlose Druckausgabe
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http://regionaut.woche.at/
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Öffentliche Verwaltung/Politik
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buergerhaushalt.stadt-koeln.de
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http://vienna.mybikelane.com/
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Rotten Neighbor
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Alternative
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Creative Commons• Weltweite Bewegung von Kreativschaffenden
• Möglichst viele Urheber sollen motiviert werden, ihre Werke unter bestimmten Bedingungen der Öffentlichkeit bereitzustellen.
• http://www.creativecommons.at/
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Geschichte• Seit 2001 entwickelt von Lawrence Lessig
• Read-Write Culture
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Abgestufte Lizenzen• zwischen strengem Copyright „all rights
reserved“ und public domain „no rights reserved“• Soll die Nennung des/der
Urhebers/in verpflichtend sein?• Ist kommerzielle Nutzung erlaubt?• Sind Veränderungen erlaubt? Wenn ja, nur bei
der Verwendung derselben Lizenz?
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Creative Commons• Read-Write Culture (Lawrence Lessig)
• http://www.andersdenken.at/stadtentwicklung-citizen-partizipation/
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Commons• Allmende
• Wasser
• Öffentlicher Raum
• Funkspektrum
• Bodenschätze
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Guerilla Gardening
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Stadt Linz• Ab 1.1.2009 fördert die Stadt Linz
Kulturprojekte mit zusätzlichen 10 Prozent, wenn deren Werke unter einer freien Lizenz veröffentlicht werden.
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Open Commons Region• Die vernetzte Informationsgesellschaft braucht freie
Software, freie Daten, freies Wissen und freie Kulturgüter, um Werke schaffen zu können, die dem Gemeinwohl dienen und ohne ökonomische und rechtliche Barrieren für alle nutzbar sind. In Linz soll ein offenes und kreatives Klima im Sinne des Open Commons Gedanken geschaffen werden, das einen gesellschaftlichen und wirtschaftlichen Fortschritt ermöglicht.
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ExkursMass Customization
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http://www.saftfabrik.de
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http://www.chocri.de/
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http://www.mymuesli.com/
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http://www.spreadshirt.de/
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http://www.youtailor.at/
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Crowdfunding
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Crowdfunding• Fundraising mit den Prinzipien des Web 2.0
Partizipation
Transparenz
Vernetzung
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Social Payment• Volunteer payment for existing content
• Reputation, networking
• „Thank you“ for creatives
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Crowdfunding• Online fundraising for planned
projects
• Participation – Community
• Full amount or nothing
• Rewards for donours
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Shared Principles• Participation
• Transparency
• Networking
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Crowdfunding• Public process of communication starts soon after the
definition of the idea• Connection between projects and donours• Limited time to reach budget• If finances are not raised - payback• Reward for donour• Transparency for projects
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www.kickstarter.com/
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www.startnext.de
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www.betterplace.org
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www.sellaband.com
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www.emphas.is
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www.emphas.is• Emphas.is is a new and innovative platform for photojournalism. It
proposes a unique bond between photojournalists and their audience, and in the process aims to create a new financial model for photojournalism in the 21st century.
• Through crowd funding, but with a difference. Crowd funding has already proven successful in other areas, and we believe photojournalism has a large and enthusiastic following that would be willing to contribute financially when given the right incentive. Emphas.is offers this incentive in the form of exclusive access to top photojournalists carefully selected by a board of reviewers composed of industry professionals.
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Social Payment
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Hide content behind paywalls?
Anything that can be digitized will be napsterised.
…or think of Piratebay, BitTorrent
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http://www.kachingle.com/
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• Peter Sunde, The Pirate Bay
• 32.000 Things
• NutzerInnen bleiben anonym
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Open Money• Money is just information, a way we
measure what we trade, nothing of value in itself. And we can make it ourselves, to work as a complement to conventional money. Just a matter of design.
• http://www.openmoney.org
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Open Money
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http://www.waldviertler-regional.at/
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http://www.chiemgauer.info/
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Open Source als Leitkultur?• Selbstbestimmtes, gemeinschaftliches und
kreatives Handeln?
• Kommerzialisierung von Freiwilligenarbeit mit welchen Folgen?
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Fragen
• Eigene Community aufbauen oder bestehende Community ansprechen?
• Warum machen Menschen mit?
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Motivation
• Extrinsisch (Belohnung)
• Intrinsisch (Spaß, karitatives Engagement)
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Open Source als Leitkultur?• Selbstbestimmtes, gemeinschaftliches und
kreatives Handeln?
• Kommerzialisierung von Freiwilligenarbeit mit welchen Folgen?
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Aufhebung der Trennung von Konsumenten und
Produzenten?
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Persönliche Links zum Thema
• http://delicious.com/davidro/crowdfunding
• http://delicious.com/davidro/crowdsourcing
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KontaktMag. David Röthler
mobil +43 676 3103408skype [email protected]
politik.netzkompetenz.atprojektkompetenz.eu