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CEPS_thinktank
Thinking ahead for Europe
Crowdsourcing and Contests: A new digital working class.The Case of CoContest
www.ceps.eu
INGRID Winter School24-11-2015, Brussels
ILARIA MASELLI & BRIAN FABO
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What is CoContest• The Uber of designers• 516 designers registered (Sept. 2015) with at least 2
contests
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Why analyzing CoContest?• Crowdsourcing of a high-skilled task• Both highly technical and creative• Typical non-tradable sector
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What is interesting? • The demand for design work• The supply• The earnings on the platform• The international competition
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5The demand side: Contests by country
Italy67%
USA11%
UK3%
Brazil2%
Rest of the World17%
Italy USAUK BrazilRest of the World
* 267 contests launched
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6The supply side: Designers by country
Italy70%
Serbia8%
Spain3%
Bul-garia2%
Greece2%
UK1%
Por-tugal1%
Brazil1%
Romania1%
Rest of the World10%
* 516 designers with 2 contests submitted
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7Designers by country (2)
47€
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8Is that enough to make a living? Italy Vs Serbia
Average monthly net salary (Numbeo)
Italy Serbia
1,477 334
Average earnings per submission
Italy Serbia
36 69
N. of contests needed to earn a living, per month/week
Italy Serbia
41 / 10.2 4.8 / 1.2
…A crowdsourced global database
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9The trade pattern in the digital labour market• A north-employer / south-contractor system? NO!• But designers from developing economies more likely to
be more experienced
• Why supply work from a developed economy • If no other possibility• If no experience and high entry barriers• If need for low fixed costs and high flexibility in work
organization
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So what?• It’s complicated – both the demand and the supply• Webcrawling can be a source of info• Policymakers should not draft legislation before we
understand better=> crowdsource more research work!