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Crowdfunding A new way of financing SMEs
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@kleverlaan
Crowdfunding consultancy
www.webclusive.com
Ronald KleverlaanCEO & Crowdfunding expert @ WEBclusive
co-founder and Vice chair European Crowdfunding Network
Expert advisor European Commission
Association European Crowdfunding Industry
www.europecrowdfunding.org
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History of crowdfunding
Crowdfunding = community funding
Different types of crowdfunding
Market size and growth opportunity
More then Money
Agenda
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Crowdfunding
Crowdfunding
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“Lenten” concert Mozart -1784
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Statue of Liberty - 1885
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Statue of Liberty - 1885
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Marillion - 1997
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Start crowdfunding platforms - 2006
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La Chèvre - started 2012
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Funding Circle (UK) - $300 million
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5 million backers - $850 Million
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Crowdfunding
=
Community Funding
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Different types of CrowdfundingDonations, rewards, pre-sales, debt, equity
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Donations
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Rewards
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Debt
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Pre-sales
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Equity
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Market size
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Source: Massolution crowdfunding industry report 2012
$2,7 bn (81% growth) in 2012
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>450 platforms
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World Bank: Market potential $96 billion 2025
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More then money Market research, marketing and enables other financing
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Market researchCheck need for product or service in pre-sales campaign
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Market research (case)New online newspaper sold 18,000 subscriptions (1M euro)
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MarketingInvestors help you to promote your company
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Marketing (Case)deal for 1 million led lights for Uganda
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Access to other financing$10 M pre-sales campaign + $15 M Venture Capital
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Trends in crowdfunding
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Civic crowdfunding“Build your own city”
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Real-estate crowdfundingBD Bacatá: 3100 investors - $172 million
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Clean energy projectsWindcentrale: 7000 investors - 8,5 million euro
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Key Take-Aways
Big opportunity for funding of SMEsPre-sales, debt and equity
Crowdfunding = Community fundingInvestors are fans/ambassadors
Helps attract other forms of financingBank loans, grants, angel investments & Venture Capital
More then Money Market research & Marketing
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Let’s talk crowdfunding!
Ronald Kleverlaan
@kleverlaan+31 628 254 [email protected]
Crowdfunding Consultancy - www.webclusive.com