critique guideline
First ImpressionsLong Term Relationships
Website Hooks
contentfunction
communitypersonalized experience
aesthetic experience
content
“content is King” –a common industry saying
Premium contentsRealtime contents
premium content
news, research report etc.video, images, software etc.
http://www.forrester.com
http://www.photodisc.com
realtime content
marketsweather
traffic conditon
http://www.x-rates.com
http://www.smartmoney.com
functions
bankinge-commerce
(you name them all)
http://www.m-w.comhttp://www.amazon.com
Community, sharing
dating, special interests, ect
http://www.meetup.com
Personalized experience: things you don’t want to share
financepersonal communication
pornography
aesthetic experience
joy of navigation
sense of luxury
joy of navigation
strong grid composition-visible hierchy
-interface and content fall naturally in right place
great user interface features
strong composition grids
http://www.audi.com
http://www.nytimes.com
great user interface features
bread crumb”basket” or shopping cart
http://www.ebay.com
1. Luxury comes from the feeling of authenticity from the material.
2. Designers of traditional medium exaggerate the properties of their materials.
3. What should digital designers do?
sense of luxury on the monitor:
Complex MovementExaggerated Web qualities
User Feed FeedbacksLife of its own…
Take a look at these sites:
http://www.robbiewilliams.comhttp://www.becominghuman.org
http://www.probe3.comhttp://www.emplive.comhttp://www.theory7.com