Download - Creativity assig.2
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Spaces and Behavior An Observation“The details are the very source of expression in architecture. But we are caught in a vice between art and the bottom line.” - Arthur Erickson
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+What I’ve Learned
These spaces attract me:
Open space
High ceilings
Elegant colors, textures
Uncrowded
Ambient sound
The ‘coolness’ factor. These companies have it: Apple, Aveda, Starbucks, and Nordstrom
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+Examples of inviting spaces:
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+Inside the store:
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+Can you guess this brand?
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+Coolness Personified
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+What I’ve Learned
These spaces repel me:
Tight corridors
Florescent lighting
Carpeting
Crowding
Low ceilings
No color
No breathing room
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+Uninviting spaces:
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+Inside the store:
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+My office:
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+If I Had a Retail Store, I would:
Have cash registers near the front door for security and at the back of the store for increased revenue
Have ample interactivity with products
Create a fun, social experience
Have beauty as a predominant aesthetic
Have small, well designed displays of product
Have refreshments as a matter of course
Live ambient music
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+Conclusions
I am a person who is deeply impacted by my surroundings
I vote with my dollars and time
If I find a space that meets my needs for beauty, fun, refreshment and novelty, I’ll be back
If the space is too hard to navigate, or too over-stimulating, no matter what the ‘bargains’ are, I’ll shop online
My office is so open and noisy, that I often prefer to work from home