Creating Meaningful Social Media for the
State Association
Ashton Honnor, NSAA Marketing Specialist
Tammie Newman, SCHSL Director of Communications &
Public Relations
Greetings from
Hey Y’all from
Today’s Adventure Entails…
•Social Media Mission
•Social Media Organizational Tools
• Implementation / Best Practices
Social Media Mission
•Gain followers?
•Build your brand & brand awareness?
• Increase impressions & engagements?
NSAA Social Media Mission
Build brand awareness while effectively communicating NSAA
events & engaging the membership.
SCHSL Social Media Mission
Interact with a global community to expand upon the overall SCHSL mission and promote our scholastic‐based athletic
programs.
Organizational Tools –Social Media Outline
•Week by week breakdown
•What platform(s) will your association be utilizing to post information?
Organizational Tools –Social Media Content Calendar
Facebook Analytics
Twitter Analytics
Instagram Analytics
LinkedIn Benefits
YouTube Benefits
More than words… #@
Hashtags (Twitter, Facebook, Instagram, Branding Graphics, etc.)• #MyReasonWhy #NFHSCentennial #BeAnOfficial• #YourState #Event&Year
Gifs (Twitter, Texts) Memes (Facebook, Twitter, Instagram) Emojis (Texts, Twitter, Facebook, Instagram) Pics / Video
Implementation / Best Practices Safety First- Consider your audience.
-Appropriate message for All demographics-Meet them where they are
Consistency-What you do for one sport/activity, do for all.
Brand ambassadors-Student Advisory Council-Member Schools (AD’s, Administrative Staff)
Tech savvy; passionate; desire to share Respond- Let them know you are ‘there’ Staying alive -No one likes a no show
Follow Worthy
NFHS/NFHS Network Member Schools Sponsors/Partners State Legislature State Department of
Education Statewide Media National Media Statewide
Colleges/Universities Key Fans/Supporters
State AssociationSocial Stars
Questions?
Ashton HonnorMarketing Specialist
[email protected] 402-489-0386
Tammie Newman Director of Communications &
Public Relations [email protected]
803-896-0417
