MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING
CREATING CUSTOMERS FOR
TOURISM, THE ARTS &
HERITAGE LONDON
THE UK TOURISM INDUSTRY
How and when do people plan trips? The UK Holiday Trends research suggests…
Ensure your brand is
visible to the
international tourist.
INFLUENCES
AS MANY
PEOPLE AS
DIGITAL!
58% people arriving
in destination have
already organised all
or some activities.
42% OF YOUR
POTENTIAL
MARKET
NEEDS TO BE
TARGETED IN
DESTINATION!
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WHY WE ARE
DIFFERENT…
Volume: we have the
largest network & access
to the biggest audiences.
We display and distribute
50 million pieces of print
annually.
Integrity: we deliver your
leaflets by hand & stock
the stands ourselves –
100% guarantee that
your print is where it
should be, in correct
quantities & looks good.
Consumers: we target as
many relevant
consumers as possible
and offer multiple
occasions to access your
information and
purchase tickets.
Innovation: we
continually research ways
people seek out tourism
information and make
decisions. We develop
products & services we
know will have an
impact.
WORKING WITH US
OUR AIM: To be the supplier of choice for tourism information.
Achieved by:
The most stands nationwide
Best stands in the best sites
Reliable, honest & precise service
Best selection of information
Our innovations in the market
OUR PROMISE TO YOU… Our brand represents a promise to our customers about who we are,
what we stand for and how we approach a job. We are proactive, flexible
and put thought into our proposals. We’re innovative and brave -
keeping us ahead of the competition and delivering superior results.
Our stands are merchandised year-round. Most are filled at least
monthly. All our activity is transparent, we use hand-held devices to give
us immediate and accurate measurability and reporting.
WHAT YOU CAN EXPECT FROM US… A local Sales Manager who is your single point of contact, on hand to
answer queries
A written proposal in response to your brief and our conversations
with you (we’ll plot your campaign on a map and give detailed
numbers)
Working with you to arrive at a campaign to suit your budget and
objectives
Working with you to ensure the design and messaging will work well
in and on our stands and websites
Clear delivery instructions and media specs
Monthly reporting
End of campaign review with detailed analysis and mapping of results.
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DISPLAY: IN DESTINATION
EXCLUSIVE TO TAKE ONE MEDIA…
BRANDING & ADVERTISING AVAILABLE ON
LEAFLET STANDS!
LONDON HOTELS The name Take One Media can be seen in hotels
across London, from quaint B&Bs to 5*star luxury
hotels.
Our leaflet stands have become synonymous with
the reception environment, with stands in providers
of all sizes including big brands.
CONCIERGE PACKS Ensure your print is in the hands of the concierges to
hand out to this high end, 4* & 5* market.
PREMIUM HOTELS Large chain style hotels typically reaching the UK city
break, European and North American tourist market.
These hotels include Premier Inn and Travelodge,
exclusive to Take One Media.
STANDARD HOTELS Independent style hotels and hostels targeting the
traveller where the hotel is just the base and
prioritise activities.
All hotels are serviced once a fortnight, with our top
hotels visited weekly.
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POSTER SITES AVAILABLE ON COMMUNITY
& IN STORE STANDS
DISPLAY: DAY VISITORS
IN STORE High footfall locations across the South East and
home counties - attract the day visit market
community.
Take One Media has leaflet display stands in shops
and supermarkets including: Sainsbury’s & Asda.
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POSTER SITES AVAILABLE ON COMMUNITY
& IN STORE STANDS
ATTRACTIONS Place your print where there is an engaged audience
of visitors, tourists and day trippers across the South
East and home counties.
PEOPLE AT WORK & COMMUNTIY Targeting Londoners and commuters with stands in
offices, libraries, hospitals, leisure centres.
STUDENTS Targeting domestic and international students with
stands in university campuses and language schools.
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DISPLAY: LONDON SPECIALIST NETWORK
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DISPLAY: TRANSPORT & TRAVEL - ROAD & SEA INTO LONDON
MOTORWAYS Take One has 75 modern, high density stands in
service stations across the UK; and is exclusively
featured in:
• Moto - UK's largest and home of M&S Simply
Food
• Extra Services
OUR NETWORK GIVES YOU
ACCESS TO 86 SITES!
You can also feature on digital media stands and 48-sheet poster boards
at selected Moto sites.
Leaflet display in the motorway service stations reaches business
travellers during the week and a more mixed audience at the weekend.
Motorways carry over 33% of all road traffic (even though they only
account for 5% of the UK’s road system).
CROSS CHANNEL & NORTH SEA Take One’s exclusive partnership with P&O Ferries offers brochure display
stands and poster sites on heavily used cross-Channel and North Sea
routes targeting around 8.4 million passengers a year. Display DL, A5 and
A4 brochures & posters.
• The Channel – the gateway to the South East and the rest for the UK
for many travellers. You can target visitors as they enter and exit the
UK via routes through Dover and Newhaven, Calais and Dieppe.
• North Sea – Feature on the Pride of Hull, Pride of Bruges, Pride of
Rotterdam and the Pride of York for a focus on Hull, Zeebrugge and
Rotterdam. Target those entering via the East on our multi-media
stand in Harwich International Port.
DID YOU KNOW?
London Heathrow Airport saw its’
busiest year with 78 million
passengers in 2017.
1,322,580 leaflets were picked up
from Heathrow in the past 12
months.
Don’t miss your chance to reach
this growing audience!
DISPLAY: TRANSPORT & TRAVEL - AIRPORTS
LONDON HEATHROW AIRPORT Airports are busy, bustling places and finding the right display
location can be tricky. We have worked with London Heathrow to
determine the best locations for our multi-media stands where
print and digital work together to catch the eye of as many
people as possible whilst they are relaxed and in need of
stimulation. With Take One you can access:
• Travellers in all terminals both airside and landside
• HD digital display packages to add brand or product messages
• Stands in three sizes (60, 36 or 24 leaflet slots).
Book the 24 slot for a 'one brand' option
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STAND LOCATIONS • 8 International Arrivals - just before or after border control or
baggage reclaim in Terminal 2
• 5 Landside Arrivals - main arrivals hall near the onward travel
sections or rest rooms
• 2 Domestic Arrivals - baggage reclaim / walking path
• 1 Heathrow Express - ticket hall area
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BRANDING & ADVERTISING
10 or 20 second videos (or stills) played no
less than every 90 seconds alongside your
leaflet in custom designed, attention
grabbing stands. In prime locations including
major UK shopping centres, motorways,
ports, railway stations and Heathrow Airport.
Full brand take over available!
Printed branding at the top of our 60 and
84 slot floor-standing leaflet stands across
our whole network. Available in select
hotels across London.
Highly targeted – you can pick and
choose where and when to feature and
change your artwork to reflect seasonal
offers and special events.
DIGITAL MEDIA STATIONS
HEADERBOARDS
Raise awareness of your
brand, increase leaflet
pick up or promote a
special offer or event
with opportunities
available only on our
leaflet stands in
exclusive, high footfall
sites.
BRAND TO HAND
Distribution staff can be dressed to suit
your event, show, attraction, exhibition
and will engage members of the public,
promoting you and getting your message
out there.
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BRANDING & ADVERTISING: LONDON CITY INFORMATION CENTRE
OFFICIAL MEDIA PARTNER Take One is the official media partner with a multi-channel
advertising and advocacy package including premium print media,
digital advertising, full branding take-overs and a one-stop shop
service resulting in the sale of your tickets.
ABOUT THE CIC • Only official information centre in Central London
• Over 400,000 visitors per year - average dwell time - 12 minutes
• 85% of visitors are from overseas - 63% from non-English
speaking countries
• 13 languages including Spanish, Italian, Mandarin, Japanese and
Korean
• 85% planning a visit to an attraction – 99% travelling
independently
• Gold VisitEngland award - ‘Best information provision’
• Scores 100% on TripAdvisor
• An additional £3.2 million is estimated to be generated by visitors
visiting the CIC.
Full brand takeover
available. Contact us to
find out more!
PACKAGE RATES FOR 12 MONTHS (OTHER CAMPAIGN LENGTHS ARE AVAILABLE)
Screen or Leaflet ONLY £1500
Display package (inside screen & leaflets) £1800
CIC PLUS Package (inside screen, leaflets, staff training) £2100
Premium package (inside & outside screens, print, staff training) £2495
SPECIFICATION: c. 250 leaflets per month required
Digital Media – one photo 1280 x 840 pixels min 500kb
Copy – character limit top text box – 70, bottom text box - 30
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EAST OF ENGLAND
Essex: Things to see & do 100k
Suffolk: Things to see & do 100k
Winter in Essex 50k
Winter in Norfolk 50k
Winter in Suffolk 50k
LONDON Xperience London 850k
MIDLANDS Home of Shakespeare: Things to see & do 100k
SCOTLAND
Xperience Aberdeenshire 100k
SOUTH EAST Gardens of the South: Places to see &
enjoy 150k
Family Fun 100k
Christmas & New Year 50k
SOUTH WEST
Somerset: Things to see & do 450k
ADVERTISING: TOURIST MAPS & PUBLICATIONS
A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One
network!
ADVERTISING: XPERIENCE LONDON
KEY FACTS • London’s most in demand tourist
map targeting tourists, families,
students & Londoners
• 850,000 printed and distributed
(over 2 editions)
• Distribution in over 1,100 sites –
hotels, offices and community,
student network, TICs,
supermarkets, libraries and London
Heathrow Airport EXCLUSIVE
• Central London, all-zone tube, bus
and west-end maps – these
guarantee pick up as they are the
first thing tourists look for and this is
the only map to have them all in
one place
• Freely available in racks, through
concierges and the City Information
Centre EXCLUSIVE
• Over branded versions available
Now with 3D images of the sites for
easier navigation round town,
transport hubs and areas!
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ADVERT NUMBER
AVAILABLE WIDE (MM) HIGH (MM) PRICE
EXCLUSIVES
Tube Map Footer 1 185 45 £1,700
Bus Map Footer 1 185 45 £1,700
West End Map Footer 1 185 45 £1,700
Main Map Footer 1 185 45 £1,700
Back Page 1 87 198 £3,400
Double 1 185 62 £2,270
STANDARDS
Full Page 8 87 198 £2,750
Half Page 8 87 96 £1,600
Small 2 87 62 £1,135
ADVERTISING: TOURIST MAP SPECIFICATION & PRICING A family of exclusive tourist publications, high volumes, great pick up, distributed through the Take One
network!
ARTWORK DEADLINES • SUMMER 2019 – 11th February 2019
• WINTER 2019 – 26th July 2019
Artwork should be provided as a 300dpi PDF, CMYK with all images and fonts embedded. Take One
Media cannot be held responsible for errors, omissions, or missed adverts as a result of incompatibilities.
We do not supply proofs of supplied adverts.
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ADVERTISING: SCHOOL’S OUT!
‘School’s Out!’ is an exclusive publication that goes
directly into children's school bags and home to
parents and carers!
It is designed to give ideas and inspiration for things
to do and places to see with children aged 4 – 11 in
the run up to and during the main school holidays.
KEY FACTS • Around 200 schools per region (depending on pupil
roll)
• Schools included are those with a higher propensity
to have more disposable income
• Include money off vouchers to incentivise visits
• Include online calls to action, highlight any learning
areas it can link to along with healthy living and
lifestyle!
• The publication finds it way to schools and into
school bags through our sister company JEM
Education and uses local authority data.
VOLUMES • 50k school bags in your region
PRICES • Half page: £495
• Full page: £950
SPEC • Half page: 87mm x 96mm
• Full page: 87mm 198mm
DATES CHRISTMAS HOLIDAYS 2018
Artwork Deadline: 15th October 2018
In schools: 14th December 2018
EASTER HOLIDAYS
Artwork Deadline: 11th February 2019
In schools: 12th April 2019
SUMMER HOLIDAYS
Artwork Deadline: 16th May 2019
In schools: 15th July 2019
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ADVERTISING: GREAT BRITISH HOLIDAYS MAGAZINE
WHY ADVERTISE? • Make your brand visible & expand your market
• Introduce new products and features to the market
• Help develop your local economy & tourism industry
• Target those holidaying in the UK
• Domestic holidays set to increase (economy, exchange rates & safety)
• People spend 5 hours 22 minutes dreaming, planning & booking – be part of this process!
• 52% of people arrive already knowing what they are going to do – make sure you’re on the list
• 45% of people use a mixture of online and print to make their decisions
• Target pre-trip online and in print – your leaflet will form part of a pack orderable online with data
collected and shared
• 60k nationwide circulation - M&S, Waitrose, Sainsbury’s, Morrisons, Asda
• Established Archant publication
• Long shelf life (typically stays in home January to October)
• Little wastage as targeted publication
• Pass-on readership – increases exposure of your advert
• Status – magazine is well respected in its field
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Small Space (91mm x 40mm) + leaflet in pack = £350
Medium Space (91mm x 87mm) + leaflet in pack = £550
Large Space (91mm x 180mm) + leaflet in pack = £1100
Appealing & engaging
THEMED CONTENT. Designed
to NOT LOOK LIKE
ADVERTISING - an article.
Evoke IDEAS & INSPIRATION.
Calls to action to include
ordering of a themed pack of
LEAFLETS & BROCHURES with
DATA SHARING.
View magazine online & our
content on pages 6 & 7
LEAFLET ORDERING AND FULFILMENT
As well as getting your leaflets out across our network of fully merchandised leaflet stands, we can promote
you through our 'on-demand' online ordering services for Tourist and Visitor Information
Centres and smaller accommodation providers/private offices who may not have room for a floor standing
leaflet rack.
This service has been completely overhauled with brand new and bigger databases and two new ordering
websites, designed to get more leaflets into more customers’ hands.
TARGET 3 WAYS… 1. LEAFLETS - businesses can logon, order a
quantity of leaflets that they want and we
deliver free of charge. There is minimal wastage
and you open up a whole new market. Last year
saw 6.2million leaflets, covering 2,400 titles go
through 2,122 outlets.
2. WEBSITE - When you choose to make your print
available to order we can feature you on the
homepage to give you more exposure and
increase order rates.
3. TARGETED EMAIL MARKETING- We can email
our databases with your information on your
behalf. We can design emails to your brand
guidelines and will manage the whole campaign
and report back.
We also have an ordering service for consumers via
Dayvisits. The only one like it in the UK. Just £99 pa for full
digital marketing package and brochure ordering. 16
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MARKETING VIA TOURIST & VISITOR INFORMATION CENTRES
Information Centres order 6 MILLION LEAFLETS
every year.
Where they have NO SPACE FOR STOCK they
often keep a FILE COPY.
Conversion rate from visiting an information
centre to visiting an attraction is 95%.
There is NO WASTAGE we only send out what is
ordered, giving you an INDICATION of
DEMAND and your MARKET.
Getting in front of information centre staff and
RAISING AWARENESS of your BRAND will help
them PROMOTE YOU.
Marketing through Information Centres is
EFFICIENT and EFFECTIVE.
You can also use our Mailbag service to mail
out to tourist and visitor information centres.
4 SERVICE LEVELS
1. Your leaflet will be featured in our online
catalogue and ordering website.
From £30/ 1,000
2. Homepage banner ad and webpage - £55 /
month
3. Featured brochure ad and webpage - £30 /
month
4. Solus email campaigns to get your brand in
front of information centres - £399
TARGETED RUN & DROPS
BLITZ - £350 PER DAY What is it? Individual dispensers dropped into cafes, pubs,
take-aways etc. in a specified town.
Why do it? • Compliments mainstream campaigns
• Enables us get even greater coverage with
30 – 50 drops in a day
• Audience focus
• Dedicated merchandiser employed to do just this
How does it work? • Brief by client
• Plan written by dedicated Sales Manager –
locations, target audience and outlets
• We never drop and run like many companies do.
The merchandiser always asks outlets and takes a
receipt or business card as proof
• The list of outlets is provided to you
Where? Available nationwide.
POSTER RUNS What is it? Placed in to a predefined outlets to target specific
audiences.
Why do it? • Increase brand awareness
• Compliment your leaflet distribution campaign
• Targeted campaign
How does it work? • Brief by client
• Plan written by dedicated Sales Manager
• List of outlets provided
• Photos taken of posters when placed
Where? Outlets provided on brief to create bespoke plan.
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HAND TO HAND: TOURIST BAGS
GET YOUR PRINT STRAIGHT INTO
VISITORS’ HANDS!
Branded carrier bags containing local visitor information
leaflets and a competitions and offers flyer.
Campaigns launch throughout the UK over the Summer
holiday period.
Opportunities for bag sponsorship to get your brand
more visibility and online competitions and offers.
SUPPORTED ONLINE BY DAYVISITS WITH
COMPETITIONS, EMAILS & SOCIAL MEDIA CAMPAIGNS.
LONDON CAMPAIGNS
20k leaflets, 8 weekends, July & August.
Insert £650 per month
Insert + Competition £500 per month
Being part of Menzies Response means we can launch this
activity in most towns.
SPEC • Copy – 350 characters
• Links – 6
• Standard Logo – 100px x 100px
• Logo on transparent background – 150px x 150px
• Banner image – 595px x 300px
DATABASES & MAILING: SCHOOLS DIRECT
TARGET THE SCHOOLS GROUPS MARKET! Schools Direct is a targeted email campaign to primary and secondary schools containing ideas and
inspiration for school trips for Key Stages 1 – 4 and covering all aspects of the curriculum.
KEY FACTS • The database comes from our sister
company JEM Education and uses local
authority data.
• The data is regularly updated, sometimes
as often as monthly.
• We can give feedback on open rates and
clicks however we will not give the email
addresses as the data is licensed to us only.
• The email is sent to school office usually for
them to forward it on to relevant
departments.
• You can cover as many subjects as you like
on the curriculum.
• You can include links to risk assessment,
lesson planning, prices and booking pages.
PRICE PER CAMPAIGN Prices from £295
VOLUMES • London – 10k schools
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DIGITAL MARKETING: THE DAYVISITS PACKAGE
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PACKAGE INCLUDES: Your own web page – with image carousel
Feature in related content suggestions
Feature in itinerary builder
Competition hosting and promotion
Offer hosting and promotion
Special event promotion
SEO of the above content
Posts over social media (Twitter, Facebook,
Instagram, Pinterest)
Inclusion in at least one email per quarter
BROCHURE ORDERING The only UK website for consumers to order
tourist and visitor information leaflets and
have them delivered to their door.
OPTIONAL EXTRAS: Homepage Banner - £65pm / £600pa
• 1x large image: 1000px x 313px
Homepage Advertorial - £65pm / £600pa
• 1x large image: 460px x 324
• 2x small images: 218px x 137px
• Copy: 80 words
ALL FOR JUST £99PA
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DIGITAL MARKETING: THE DAYVISITS SPECIFICATION
YOUR PAGE: TEXT, LOGO AND CAROUSEL
IMAGES Please complete the supplied Word document by
typing directly into it and returning via email along with
images and logo.
Attraction page jpeg – 740px 390px Logo jpeg– 300px x 300px
OFFERS – email details of your offer to the dayvisits team
COMPETITIONS – email your prize, question and terms & conditions
to the dayvisits team and we will do the rest!
EVENTS – complete a dayvisits form with details of your event and
email to the dayvisits team along with an image.
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DIGITAL MARKETING: WORKING WITH A THIRD PARTY
WHY WORKING WITH A THIRD PARTY IS GOOD FOR YOU: You get all the same benefits as being in a leaflet rack i.e. from consumers just browsing for
inspiration to picking up offers.
You can promote yourself to a vast ready-made audience of people who we know are actively
interested in tourism and days out. - This includes databases and social media.
It’s a great way to make your own digital marketing even more effective by boosting your own traffic
(search and inbound via links) and social activity.
It maximises the number of touch-points for the consumer. Research suggests people now need 10
prompts to make a decision.
Customers spend 5 hours 22 minutes researching trips and holidays. They consult more than one
website to obtain information, opinions and photography and video content.
58% of people arrive for a trip having already decided where they are going to visit. Target
these people whilst they are making their decision.
Some people still like print. Make your leaflets available to anyone anywhere through
brochure ordering.
CONTACT US TO ENQUIRE ABOUT WORKING WITH US OR TO REQUEST A LEAFLET STAND: Phone: 0800 389 6636
Email: [email protected]
Web: www.takeonemedia.co.uk
HEAD OFFICE ADDRESS: TAKE ONE MEDIA Orbital Park
Ashford
Kent
TN24 0GA
MARKET LEADING • LEAFLET DISTRIBUTION • DIGITAL & PRINT ADVERTISING
LESLEY BANKS SENIOR SALES MANAGER E: [email protected]
M: 07867 970039