9/12/2016 September 2016Supply Chain Insights Global Summit #Imagine2030
Edwin WeninkRoyal FloraHolland
Programme Director
9/12/2016 September 2016Supply Chain Insights Global Summit #Imagine2030
Creating Customer Value End-to-End via
Supply Chain Innovation
Edwin WeninkRoyal FloraHollandProgramme Director
Product Value
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60 Import CountriesTop 5: Kenya, Ethiopia, Israel, Belgium & Germany
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Royal FloraHolland a Cooperative
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Main commercial facts
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• €4.6 billion euro turnover• 12.5 billion flowers and plants yearly• 20,000 varieties• 115,000 commercial transactions daily
140 Export countriesTop 5: Germany, United Kingdom, France, Italy, Belgium
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Traditional Supply Chain
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(Inter)nationalmarket segments
LSPLSP
Auction & TradersHubs
10%
90%
2%
98%
(Inter)national sourcing locations
People, Plan(e)t, Profit
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Inspiration, Vision & Innovation
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Innovated Supply Chain
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(Inter)national sourcing locations
LSPAuction & TradersHubs
LSP (Inter)nationalmarket segments
Flowers@Sea
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Airfreight versus Sea freightKg CO2 per ton product
Costs Nairobi - A’dam 9.200 kgCosts airfreight $ 18.768
Costs seafreight $ 11.950
Costs savings seafreight $ 6.818
- 36%
CO2 Kenya - A’damCO2 by air 43498
CO2 by sea 5653
CO2 savings in % -87%
The importance of partners
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Growers Buyers
Logistics service providers
Knowledge institutes
Mental Shift
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Innovation means that you see, what others also see,
but that you subsequently do, what no one else did before
Supply Chain Projects
1 May 2023 15Operational Tactic Strategic
F@S
(Near) Future
Horizontal Collaboration
between Shippers
“Instead of company to company competition, we are now in an era of supply chain to supply chain
competition”2004, Professor Hau Lee, Stanford University of California
Short
Mid
Term
Long
Strategical 5 PL
Tactical 4 PL
Operational 3 PL
Non Competitive Collaboration Platform: Horizontal Shippers CollaborationDevelopment of new logistics concepts
Next level in Supply Chain
Critical Success Factors of Collaboration
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1. Formulate concrete and tangible goals2. Start simple step-by-step3. Commit sufficient resource capacity4. Address behaviour and trust.5. Long term commitment6. Stress good communication 7. Clear governance and decision making8. Agree in advance on financials9. Evaluate and update agreements10. Agree in advance on way partners access or resign
Let us work together and collaborate
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